/PRZWT/DALIAN, June 21, 2024 - In order to further promote and shape the new IP of Dalian Cultural Tourism City, further promote the regional culture of Dalian, and attract the client base of young college students to come to Dalian, from May 28th to June 15th, the "Meet Dalian, Unlimited Heart" 2024 Dalian Cultural Tourism Entry into Colleges and Universities, sponsored by Dalian Municipal Bureau of Culture and Tourism and organized by the same journey travel, has finally come to a successful conclusion. With the keywords "trendy, young, social", the event aims to convey Dalian's unique cultural symbols among young college students, play wonderful Dalian, and encounter the charm of the city!
DALIAN - Enjoy the reputation of "Best Tourist City in China", "Cultural Capital of East Asia in 2024", "Top Ten" Beautiful and Livable "Cities," Pearl of the North "and many more. The open coastal highway, the romantic coastline with the color of the sea and the sky, the wonderful ocean world... The romantic elements represented by the mountains and seas have cast Dalian's unique urban tourism style. Walking in it, carrying clouds and accompanying the sea, enjoy this" gift of the sea "in all aspects.
The event covered a total of six universities: Nanjing University of Communication and Communication, Nanjing University, Zhejiang University of Traditional Chinese Medicine, Shanghai Conservatory of Music, Shanghai Jiao Tong University, and Suzhou University. Through a series of gameplay such as immersive roadshows, fun games, scene interactions, and program performances, the student group was accurately radiated, and the journey to Dalian was stepped into the fun, inspiring the youthful motivation to meet Dalian.
In terms of campus booth design, we use trendy methods that are more in line with the preferences of young students, such as "I person clock in /E person clock in point" to increase the interaction of students. "We will deliver the entire products, routes, including scenic spots, air tickets, and discounted products of Dalian City to the students." The product display is mainly aimed at the transportation, play, and preferential policies of Dalian tourism. Dalian International Airport, Spring Airlines, Tiger Beach Ocean Park, Discovery Kingdom Theme Park, Botao Culture-Xiongdong Street, Jinpu New District Cultural Tourism Bureau Jinshitan Tourism Group, Dalian Forest Zoo and other units were invited to participate in the booth display. Through different ways such as preferential policy explanation, on-site lottery, product and surrounding display, Dalian cultural tourism resources, characteristic landscapes and routes, Spring and Autumn Airlines ticket discounts and talent employment incentive policies were displayed to the participating student groups. In addition, an infield campus theme promotion meeting was held at Nanjing University and Shanghai Jiao Tong University, which introduced Dalian cultural tourism resources and play projects in detail, shared Dalian tourism strategy gameplay with students and experts, and authorized college students' cultural tourism recommendation officers on the spot to jointly freeze frame and witness the beautiful moment of "meeting Dalian".
While carrying out offline activities, cooperate with online publicity, combine online and offline, and conduct publicity on media platforms such as Zhejiang Window, Zhejiang Youth Network, Zhejiang Tourism Network, Nanjing Voice, Xinhua Newspaper Network, etc., to expand the influence of the 2024 Dalian Cultural Tourism into colleges and universities.
Wang Wenyong, deputy director of the Dalian Municipal Bureau of Culture and Tourism, said: "Dalian is building an international coastal tourism destination that is livable, suitable for business and tourism. We want to invite students to visit Dalian, learn about Dalian in a tourist way, and then slowly fall in love with Dalian, so that they can establish a career in Dalian in the future." With the younger tourism group, young groups such as college students are gradually becoming the main force of tourism. Tourism brings new horizons and new opportunities. Excellent culture attracts more opportunities for graduating college students to settle in Dalian for work, entrepreneurship and employment, bringing young intellectual talent reserves to the city.
In the future, Tongcheng Travel will join hands with Dalian Culture and Tourism Bureau to enter more universities, face more young faces, deepen the platform strategy to empower and re-engage Dalian cultural resources and student groups. The cooperation between Dalian Culture and Tourism Bureau and Tongcheng Travel Platform has also promoted the mutual benefit and win-win cooperation of Dalian cultural and tourism resources, and will jointly open a new journey of Dalian's innovative and dynamic cultural and tourism in the future.
