/PRZWT/Guangzhou, June 20, 2024 - It is the peak season for beverage sales, and major soda brands continue to make efforts. Among them, there are many old national enterprises that have been galloping in the beverage industry for many years. In May this year, the Xianjin beverage brand under Guangdong Xianjin Health Beverage Food Co., Ltd. (hereinafter referred to as "Guangdong Xianjin") continued the ante peak season strategy and officially announced the launch of a new series of products - super cool soda. With the improvement of national health awareness, consumers are more inclined to choose products that focus on health concepts such as low sugar, zero sugar, and low calories. In this regard, Xianjin Beverage has followed the market trend and launched a new soda series focusing on "low sugar and 0 fat real juice" to meet consumers' healthy demand for carbonated beverages.
As a national brand with 39 years of quality assurance, Xianjin Beverage's "Super Extreme Refreshing" soda launched this time adopts the method of adding real juice to create two different flavors of orange juice and blackcurrant for consumers. Different from the food addition and processing method of most similar fruity carbonated drinks, "Super Extreme Refreshing" has a more authentic and pure fruit flavor, and the taste is rich, fresh and natural. "Orange Juice Flavor" contains vitamin C, which is more spicy and greasy; "Blackcurrant Flavor" contains anthocyanins, which quench thirst and drink it immediately! The unique sand taste allows consumers to enjoy a filling bubble experience. The most important thing is that the low-sugar, 0-fat "super-cool" soda meets consumers' two-way demand for juice and soda, further enhancing the product's advantage in the market competition.
According to the brand, "Super Extreme" incorporates ice cubes and penguin elements in the packaging design, mainly highlighting the "one cool to the end" drinking experience and deepening consumers' impression of the product. The fashionable, refreshing and delicious packaging of "Super Extreme" meets the diverse needs of consumers for photography, partying and drinking, and has won the welcome of the main group of young consumers.
It is reported that at present, "Super Extreme Shuang" mainly focuses on dozens of key cities in the southeast coastal area, and deeply cultivates offline supermarket, CD catering and other channels. In the process of the market in full swing, "Super Extreme Shuang" has rapidly spread out in the catering market and won a place in the highly competitive beverage market. In less than a month, the new product has been launched in various cities, selling more than 30,000 cases. According to the latest consumer questionnaire feedback, "Super Extreme Shuang" is rich in fruit and bubbles, bringing a new experience in both taste and taste. It has not only won a good reputation in the market and consumers, but also helped Xianjin beverage brands to seize more market share.
With the continuous extension of beverage consumption scenarios and the continuous advancement of consumption upgrades, new demand drives the continuous expansion of the carbonated beverage market, and the number of consumers continues to increase. According to Nielsen IQ's "2024 China Beverage Industry Trends and Outlook" data, China's carbonated beverage market has a strong development momentum, growing from 78.20 billion yuan in 2020 to 123.20 billion yuan in 2023. The growth rate is obvious. Under this market trend, "Super Cool", as a low-sugar, 0-fat and more juice-flavored drink, has a very broad market space.
Facing the increasingly competitive beverage industry, Xianjin Beverage has entered the market with new products to prepare for the arrival of the peak season. As a 39-year-old national enterprise focusing on beverages and health foods, Xianjin Beverage will continue to break through innovation, focus on high-quality products, and provide consumers with more diverse and cost-effective soda options! ...
