/PRZWT/BEIJING, June 14, 2024 - At a time when consumers are getting younger and younger, the preferences of young people have almost become the "wind vane" of the new energy vehicle market. At this year's Beijing Auto Show, there were many models with the slogan "Made for young people", and a variety of cool features and concepts emerged in an endless stream.
In such an atmosphere, with the unique concept of "subtraction aesthetics", the Volvo EX30 (Parameters | Inquiry) stood out, became popular at the first launch, and directly became one of the focus of the new car. The EX30, which has been officially booked, what is so outstanding about it?
Give young people some "certainty"
The mid-to-high-end market of new energy is very busy. This year's Beijing Auto Show has a lot of new energy new cars with both appearance and strength. In the face of such a market situation, a new energy new car must be supported by strong strength and high quality in order to win the recognition of young people. The Volvo EX30 is a pure electric model with high comprehensive quality.
Good design can be deeply rooted in the hearts of the people at first glance. In terms of appearance design, the EX30 refuses to homogenize. When the designs that should be full of personality such as lights and wheels gradually become the same, the EX30 still uses Nordic minimalist design to bring a clear style appearance. Simple line sense, with a side axle length ratio close to 0.618 golden ratio, combined with wheel eyebrows, three-dimensional shoulder line and other designs, it is clean and refreshing at first glance.
The Quake LED headlights are not absent, and their pixel-style light group arrangement shows a good technological beauty, and echoes the front and rear of the sequential dynamic taillights.
When the wind of design homogeneity blows, how to create style and individuality becomes an important issue in car design, and Volvo is obviously well versed in this.
The EX30 is not limited to the design, its power performance is also quite strong, the minimum acceleration time of zero hundred is only 3.6 seconds, and the acceleration is even faster than that of the Porsche 911. Minutes can bring a fast acceleration feeling. Driving on the road, it is light and agile, and you can get a positive power response by pressing the accelerator lightly, which is very in line with today's young people's "stable and fast" life.
Not only does it accelerate rapidly, but the EX30 chassis is also very stable thanks to the 50:50 front-to-rear counterweight ratio and the wide wheel base design. When we drive on the Beijing-Shanghai-Guangzhou Expressway, we can maintain a fast and stable driving speed; when users occasionally want to run amok on mountain roads on weekends, the EX30's high stability can also give users sufficient confidence.
In addition, the EX30 is also equipped with a comprehensive safety configuration, which can detect the situation outside the car before the passenger opens the door. If there are bicycles, pedestrians, etc. in the rear, they will be reminded in time. The "door opening kill" that is seen from time to time in the news does not exist at all in the EX30. When parallel to the cart, the EX30 will automatically adjust the direction away from the cart to make room for the user. In addition, 7 airbags are configured to fully protect the occupants in case of a collision accident.
In the age of what young people often call "uncertainty", the Volvo EX30 can give them enough certainty.
Choosing a car is choosing a brand, and "tonality" is the most valuable.
In addition to good product quality, the excellence of the Volvo EX30 is also that it is a "Volvo".
In Volvo's brand characteristics, safety is undoubtedly the most representative. From the first invention of the three-point seat belt to the new energy era, the world tree intelligent safety system specially designed for pure electric models, Volvo has always been one of the leaders in the field of safety in the industry.
But in terms of safety, Volvo is not limited to "cars", it also organizes many influential safety activities, such as the "AED Road Messenger Alliance" activity, which provides officially designated professional first aid training and AED operation training for car owners living in Shanghai, Chengdu, Changchun, Xi'an and other cities, which further enhances Volvo's brand perception. Car owners are happy and trust the brand more, and car companies have been promoted by the brand and gained more owners and prospective owners' recognition, a win-win situation.
The product layout is perfect, and the electrification transformation attitude is firm
It can be said that the debut and pre-order launch of the EX30 have helped Volvo open up the market for young people on the new energy track.
In fact, in addition to the EX30, Volvo has also deployed blockbuster models in other new market segments, such as EM90 for business people, home users and other high net worth consumers; for high-knowledge people and consumers with high car demand, there is also the flagship SUV EX90 optional. Volvo's gradually improved product layout and targeted product matrix also show that Volvo is very firm in its electrification transformation.
The brand's stable operating style has also given consumers more confidence in the Volvo EX30.
At the auto show press conference, EX30 officially opened the reservation, and announced the price range of 210,000 yuan - 260,000 yuan. At the same time, Volvo also provided a "love gift", the first worry-free basic rights, the purchase of a car can enjoy 3 years of unlimited mileage vehicle quality assurance, 8 years of 160,000 kilometers of three electric system quality assurance, 3 years of free road assistance and 4 years of media data traffic. The second additional purchase rights are for the replacement or purchase of Volvo car owners, which can enjoy 12,000 yuan car purchase reduction, and the replacement of different product owners can enjoy 5,000 yuan car purchase reduction. Volvo car owners recommend car purchase, and there are also certain rewards.
Conclusion:
The Volvo EX30 became popular at the Beijing Auto Show mainly due to its excellent product strength, deep brand influence, and Volvo's determination and efforts on the new energy track, which are also difficult for many new energy vehicle companies and models to achieve. It is foreseeable that Volvo, which has a firm attitude towards electrification transformation and gradually improves its product line, will quickly open up a new situation.
