/PRZWT/SHANGHAI, May 28, 2024 - Recently, the eighth China Brand Day and the 2024 Shanghai International Agricultural Products Expo were grandly opened, bringing together many well-known brands to jointly demonstrate the power of Chinese brands. In these two high-profile events, Yuxianggu brought star products such as Song Yuyu juice to show off the brand charm to consumers across the country. Yuxianggu not only brought a variety of peripheral products such as Song Yuyu juice, but also strengthened the connection with consumers through a series of interactive activities.
Brand Day Shows brand charm and conveys product concept
With the theme of "China Brand, Shared by the World; Domestic Tide Brand, Building the Future", this year's China Brand Day simultaneously built an online and offline display platform to comprehensively display the achievements of our country branding, presenting a never-ending brand event. By organizing a series of characteristic activities, the brand development concept is widely disseminated in the whole society, the brand development consensus is condensed, and the brand cultivation atmosphere is created.
At the brand day venue, Yuxiang Valley exhibited various star drinks of Song Yuyu juice and Song Yuyu Lactic Acid Bacteria, as well as surrounding personal care products, each of which contained ingenuity. In addition, in order to allow consumers to have a more interesting interactive experience, Yuxiang Valley also launched a scan code prize activity, where participants had the opportunity to get a lucky surprise of "another bottle", as well as exquisite small gifts. These interactive sessions not only increased the interest of the exhibition, but also allowed more people to feel the brand charm of Yuxiang Valley.
Agricultural Expo exhibition brand style, three production integration to help rural revitalization
Following that, at the 2024 Shanghai International Agricultural Products Expo held from May 17th to 19th, Yuxianggu's Song pomelo juice products made of fragrant pomelo YUZU and Changshan Hu pomelo as the core raw materials not only attracted the attention of many visitors and exhibitors, but also conveyed the brand's concept of sustainable development and support for rural revitalization strategies.
It is reported that the 2024 Shanghai International Agricultural Products Expo has attracted more than 500 unique local agricultural product source enterprises from all over the country, focusing on agricultural development and actively helping source manufacturers and professional audiences to achieve accurate docking, so as to achieve the connection of high-quality resources in the upstream and downstream of the industry.
In fact, Yuxiang Valley has gradually built a "pastoral complex" integrating circular agriculture, ecological breeding, agricultural tourism, agricultural experience, vacation and leisure, special catering, and new retail shopping through the integration of the three industries. It has attracted a large number of farmers to work at their doorstep. Through land transfer, plant protection labor services, picking labor services, as well as tourism, accommodation, catering and other income brought by the resort, it has contributed value to the local land transfer and promoted local agricultural support and poverty alleviation.
Will appear again at the FBIF Food Innovation Exhibition
It is worth mentioning that at the FBIF Food Innovation Exhibition held at the National Convention and Exhibition Center (Shanghai) from June 25th to 27th, Yuxiang Valley will once again demonstrate its brand advantages to the national audience. The Food and Beverage Innovation Forum (FBIF) is one of the most influential food events in the Asia-Pacific region. At that time, Han Xiufeng, general manager of Yuxiang Valley, will share the brand's growth process and future development strategy at the FBIF2024 forum, showcasing Yuxiang Valley's unique innovative development path as a Chinese brand.
The wonderful performance of Yuxiang Valley in multiple industry exhibitions not only highlights the brand's style, but also shows its positive contribution to promoting agricultural development and promoting people's livelihood and employment. In the future, Yuxiang Valley will continue to explore new possibilities for diverse products based on the vigorous development of primary, secondary and tertiary industries, bringing consumers more delicious and healthy choices, and also contributing more to the development of Chinese brands and pastoral economy.
