/PRZWT/Xinjiang, May 21, 2024 - According to the "2024 China Dried Fruit Industry Innovation and Consumer Behavior Insights Report", as the consumption level of Chinese residents has increased, consumers' spending on food has also increased, and balanced nutrition and diet have become the top concerns of consumers. Under the trend of healthy consumption, consumers are paying more attention to the origin and quality of nuts year by year. Xinjiang nuts have become the preferred nut origin in the minds of consumers due to their large size, high yield and good quality. As a local brand in Xinjiang, Xinjiang Fruit has shown a bright performance among a number of nut brands, attracting attention from all parties.
Origin selection and scientific planting. In order to obtain high-quality nuts, the climate and soil of the origin are important factors. As a local brand in Xinjiang, Xinjiang Fruit selects the origin in southern Xinjiang, where the four seasons are distinct and the soil is fertile. All kinds of nuts can get an average of 15 hours of light per day during the growth period. At the same time, in order to continuously improve the quality of nuts, Xinjiang Fruit has organized professional planting teams to conduct scientific planting training for fruit farmers since 2018. After training, the commodity rate of raw materials purchased by Xinjiang Fruit has also increased from 50% to more than 80%, making the quality of Xinjiang Fruit products more competitive.
Strict quality control and processing process. In the competition in the nut market, consumers not only look at the appearance - the size, but also the quality - the taste is good. In order to stand out in the competition, Xinjiang Guoguo strives for excellence in quality control, processing and inspection. Xinjiang Guoguo has conducted in-depth research on various nut producing areas in Xinjiang, selected the most core producing areas to purchase raw materials, and selected varieties with the best flavor and highest nutritional value. For different nut varieties, the largest and fullest batches are purchased. After all raw materials enter the factory, Xinjiang Guoguo adopts multiple rounds of screening. After biological monitoring, 3 rounds of machine screening, and 2 rounds of manual selection, only 10% of high-quality big fruits can enter the consumer market. At the same time, Xinjiang Guoguo also has a 100,000-level dust-free production workshop. During the processing process, every process is strictly controlled. From washing, grading, to drying, every step of the production process has strict operating procedures and quality monitoring. For the processed products, Xinjiang Guoguo will also conduct quality inspections on taste, nutritional content, hygiene standards, etc., to ensure that the healthiest nuts are in the hands of consumers.
Innovation R & D and Technology Center. As the leading brand of nuts in Xinjiang, Xinjiang Guoguo continuously innovates Product Research & Development, and has a professional technical team led by postdocs, dedicated to transforming traditional nuts into snack foods that meet the tastes and health needs of modern consumers through new technologies and research and development. In December 2023, Xinjiang Fruit Health Food Research Institute was recognized as an enterprise technology center in the autonomous region; in 2024, Xinjiang Fruit Health Food Research Institute will focus on the extension of Xinjiang forest and fruit product categories, and integrate safety monitoring indicators and product screening standards higher than national standards into Product Research & Development; in the first quarter of 2024, Xinjiang Fruit Health Food Research Institute completed the formulation of product screening and testing standards for 13 SKUs, laying a solid foundation for the national expansion of Xinjiang Fruit.
"Xinjiang Big Nut is Xinjiang Fruit". Over the years, Xinjiang Fruit has been continuously exploring and innovating, and has become a business card for Xinjiang Nuts. At present, Xinjiang Fruit is continuously opening up the entire industrial chain, promoting the improvement of the division of labor in the industry, ensuring that each product is of excellent quality, and striving to become a powerful promoter of Xinjiang culture and national healthy lifestyle.
