/PRZWT/Shanxi, May 9, 2024 - On May 1, the Jianlibao caravan officially arrived at Shanxi Meiduhui Shopping Plaza, bringing consumers a healthy and delicious new experience. As the second stop of this Jianlibao caravan series, the locals' enthusiasm and simplicity echoed the brand value proposition of Jianlibao, creating a relaxed and pleasant atmosphere that infected more people to join this "orange event".
This Jianlibao Happy Carnival is a comprehensive innovation based on the original. Jianlibao will create interesting activities with exclusive urban character in time according to the unique temperament of different cities. While conveying the brand's youthful and personalized positioning, it will resonate with young consumers at the same time, so that more people can understand Jianlibao's deep cultivation and achievements in healthy drinks, so as to release the brand connotation and continuously inject new strength into the brand's youthful development.
For a long time, Jianlibao has been continuously cultivating on the road of product innovation while rejuvenating its brand development, starting from the aspects of product taste, packaging design, etc., to create a product matrix that is more in line with the needs of young consumers. As we all know, contemporary young people prefer "healthy", "delicious", "unburdened" and other attributes when choosing drinks. Therefore, Jianlibao has upgraded the classic orange honey taste and launched a sugar-free series, using natural sugar substitute ingredients, "0 sugar, 0 fat, 0 calories". The unburdened formula takes into account both deliciousness and health, allowing fitness and weight loss people to drink unburdened at any time.
Nowadays, the Jianlibao Happy Carnival is in full swing. Caravans carrying "Happy" and "Jinshuang" factors will pass the orange vitality storm in 100 cities across the country through 5 major routes within 6 months. This time, it will pass through Taiyuan, Jinzhong, Changzhi, Lingchuan, Wenxi, Yuncheng, Hongdong, Fenyang, Xinzhou, Shuozhou, Datong and other cities in Shanxi Province. I hope that through this event, more people can feel the vitality and health of the Jianlibao brand, and let the national tide wind sweep through all corners of the city!
