/PRZWT/April 29, 2024 Shanghai - On April 24, 2024, Luodian Old Street East and West Alley Cultural and Commercial Travel Transformation Project ushered in the opening ceremony. Luodian Ancient Town is a well-known ancient town in Shanghai with a long history. As early as the Ming and Qing Dynasties, merchants gathered on both sides of the river in the ancient town, forming the lively street market "Sanwan 9th Street Eighteen Lane", known as "Jinluodian". The Wenluodian Commercial and Travel Plaza in the East and West Alley is a cultural and tourism project that took three years to carefully build under the overall layout of the Luodian Town Government in accordance with the overall strategy of "focusing on the charm of the ancient town and creating a charming Jinluodian".
At 10:28, the ceremony officially began, including representatives of the Shanghai Modern Service Industry Federation, Shenglong Group, and Baodi Assets. Chen Zhenhong, vice president of the Shanghai Modern Service Industry Federation, delivered a speech on behalf of the guests, and put forward a beautiful vision for the future development of Wenshang Plaza in the East and West Alleys of Luodian Old Street.
Then, the opening ceremony of the Luodian Lobster Food Festival was held as scheduled. With the completion of the ribbon-cutting ceremony, the month-long Lobster Food Festival officially kicked off. Guests and citizens enjoyed this feast of food, culture and entertainment by tasting delicious food, watching cultural performances.
The successful opening ceremony of Luodian Old Street East and West Alley and the Lobster Food Festival not only showcased the charm and vitality of Luodian Ancient Town, but also injected new impetus into the development of local economy and the spread of culture. It is also a warm-up for the upcoming Shanghai Five-Year Shopping Festival. It is believed that in the days to come, Luodian Old Street East and West Alley Cultural and Business Travel Plaza will become a brand-new highlight among many ancient towns in Shanghai, and will allow tourists to deepen their understanding of Chinese traditional culture and feel the unique charm of Chinese traditional culture during the tour through the dissemination of traditional culture.
