/PRZWT/Beijing, April 28, 2024 - Rongyun ingenious design, re-interpretation of Shu color culture, and freehand conception of the new season. Oudu's new short-sleeved series in the summer of 2024 grabs the color inspiration of Bashu culture and art, reproduces the brand's classic LOGO elements, and the changing silhouette collides with the new season's wonderful style; the new season of business, leisure, fashion, and trend four series of short-sleeved single products, achieving contemporary men's fashion atmosphere and cool personality, new interpretation of contemporary men's diverse charm, reflecting elegant and new looks.
Business and leisure style short sleeves: colorful summer, setting off outdoor sports function wind
In the past two years, outdoor wear and outdoor functional fashion have become the "battleground" of the entire men's clothing industry. The consumer trend led by men's pursuit of practicality and comfort has quietly promoted the further upgrading of men's clothing design. This means that establishing differentiated product advantages through technological innovation is a key part of the success of men's clothing brands.
Therefore, this quarter's Oudu business and leisure style short sleeves have added urban sports functional style single products and matching; the application of technological functional fabrics to product design empowers the technological attributes required for outdoor sports; to ensure that the season's products from creative design to the whole set of shape, not only in line with the urban elite's pursuit of classic atmosphere, simple and elegant style, but also meet the needs of multi-functional outdoor leisure activities.
As the main product of Ou Du's spring and summer 2024, the color inspiration of the business/leisure style short sleeves is taken from the "Beauty of Shu Yun, Taste Men's Clothing - Ou Du 2024 Men's Color Design Research" report jointly issued by Ou Du and the Color Research Institute of the Art and Science Research Center of Tsinghua University. It interprets the innovative application of representative colors of Bashu culture and art in modern men's clothing design, highlighting the charm and tradition of Shu color. In addition to the addition of special technical functional fabrics, dry and skin-friendly "breathing cotton", "COOLMAX cooling fiber" that can reduce the temperature of human skin and instantly cool the upper body, and 6A-grade mulberry silk with natural anti-ultraviolet function and silky feel are also used. The short sleeves are injected with new energy with both functionality and comfort, making the clothing more suitable for hot summer wear. At the product design level, the patterns with artistic sense and brand recognition such as "Oudu Deformation LOGO" and "Plaid" are the main elements, emphasizing the steady elegance and delicate charm of wearing and matching, which is more suitable for the daily wear needs of urban business elite men in the high-quality living environment.
Fashion and trendy style short sleeves: special limited edition for the Year of the Dragon, bold and rich color elements light up the pose
Unlike Shen Ya with business and casual short sleeves, the spring and summer look presented by Oudu fashion and trendy short sleeves is biased towards a fashionable aesthetic with flamboyant personality and avant-garde cool. The unique and rich color matching derived from the representative colors of Bashu culture and art shows a strong visual impact and oriental beauty. At the same time, it conveys the strong positive and optimistic power of modern Chinese men, expressing their pursuit of quality and unrestrained attitude towards life.
In this series, original patterns such as variable geometry, warm flowers, and luxurious flying leopards are widely used, adding gorgeous and exquisite, trendy and outstanding style tonality to simple short-sleeved items. Coupled with the diverse, rich and harmonious color matching of black gold, black green, blue white, and blue orange colors, the short sleeves can also present a unique and eye-catching visual tension, highlighting the trendy sense and personalized fashion sense of urban men. It is worth playing with all kinds of handmade embroidery craftsmanship, hot diamond craftsmanship, and dark pattern presbyopia craftsmanship on the clothes. The ingenious details directly enhance the texture and grade of the clothes, highlighting the excellent clothes. Taking the short sleeves limited to the Year of the Dragon as an example, the simple version is matched with lifelike Linglong elements, which are fashionable and expensive, exquisite and unique; the fabric is light and breathable "breathing cotton" and cool and smooth ICE cool fiber, which can reduce the sultry and heavy feeling in the hot summer environment and bring a dry and comfortable breathable experience.
Therefore, for the younger generation and the stylish men who pursue fashion, Oudu's new season fashion and trendy series of short sleeves can not only give a distinct style but also bring a practical and comfortable body feeling. It is a well-deserved single item selection in the summer daily style.
Under the change of the old and new fashion waves, in order to maintain the vitality of the brand across the cycle, whether it is product appearance style, color matching or fabric functional experience, it needs to be raised to a new height, Oudu 2024 summer new short-sleeved series, just like this; its color scheme with heavy Bashu culture representative color inspiration, novel and unique element design, both functional and comfortable use of technical fabrics, have injected new energy into the series of needles, enhancing the irreplaceability of products, helping modern men in the new season, new modern style, painting on the multi-style.
