/PRZWT/April 23, 2024, Shanghai - Spring is full, and everything is renewed. On this vibrant day, Semir Group S-mall Ole set sail, integrating the brand resources of the whole group, and satisfying consumers with a richer product matrix and more affordable purchase prices. One-stop shopping experience.
On April 18, the S-mall Ole of Semir Group, located in Semir Shanghai Industrial Park, ushered in the opening ribbon-cutting ceremony. Qiu Jianqiang, chairperson of Semir Apparel, Zhang Hongliang, vice president of shares and general manager of retail division, as well as the heads of brands, special guests and company employee representatives participated in the ribbon-cutting event.
Chairperson Qiu Jianqiang said that in response to the company's call for "quality growth", through global and integrated means, it undertakes the group's global clearance of old products, accelerates inventory digestion, helps the group to withdraw funds, and effectively improves the business health of various brands and large groups. Semir Group S-mall Ole came into being in this spring season. The name of S-mall Ole is quite meaningful, it not only represents the multi-brand Ole of Semir Group, but also represents the new model of the company's Ole channel expansion - the small Ole complex. At the same time, as an important display window for the group's whole brand, it will help to enhance consumers' overall awareness of the group company and further consolidate the company's market core competitiveness!
"Before May Day this year, we will have five similar S-mall Oleys in Shanghai, Wenzhou, Pinghu, Hangzhou, Xi'an and other places," said Jiang Haili, sales system manager of the company's retail division, speaking at the event. "In the future, we will open 10 S-mall Oleys in various subsidiary cities across the country, and the annual inventory will exceed 10 million pieces."
For the S-mall Ole in the Shanghai campus, she also pointed out, "We have also created many firsts: the first time that all the brands of the group appeared in a unified appearance to open the Ole store; the first time that the multi-brand business link was opened to achieve a collective cashier; the first direct store involved 33 business processes; the first time that the whole brand of the group and all business related departments communicated..."
It is believed that with the efforts of the team and partners, Semir Group S-mall Ole will be able to ride the wind and waves and thrive, becoming a beautiful landscape and trend vane in the urban area, and an important fulcrum for the company's high-quality development.
It is understood that the Semir Group S-mall Ole is built with a new image and a new concept, with an average business area of over 1,000 square meters, aiming to provide consumers with a more comfortable and convenient shopping environment. In terms of decoration design, they all adopt a simple but not simple style to create a fashionable, comfortable and natural atmosphere.
In terms of product display, it will not only showcase multiple series of products from the two leading brands of Semir and Barabara, but also showcase many well-known domestic and foreign brands including Marc O'Polo, ASICS KIDS (ASICS Kids), PUMAKIDS (Puma Kids), mini bala, etc., providing consumers with a more comprehensive shopping choice.
Walking into the S-mall Ole Shanghai Park store of Semir Group, various brand stores showcased new products for the season, including the cool series products of Semir and Barabara brands that have been very popular with consumers, the sun protection quick-drying series products and the IP cooperation series products, as well as the two internationally renowned sports children's clothing brands Asics Children and Puma Children, which appeared in the collection store for the first time, bringing a variety of different scenarios including running, football, basketball, outdoor, school life and other products, allowing consumers to experience different children's sports fashion trends.
It is worth mentioning that during the opening period, S-mall Ole also launched a series of special promotions, which attracted the attention and participation of many consumers. Consumers who buy any product in the store can not only enjoy preferential prices, but also get exquisite gifts.
It is reported that the Semir Group S-mall Olewenzhou Park store will also be officially opened on April 20.
