/PRZWT/SHANGHAI, April 18, 2024 - At 7 a.m. on April 14, with a crisp starting gun, the 2024 Huangpu Marathon kicked off on time at Taurus Plaza on the Bund. 5,000 roller skaters and road runners from 24 countries around the world set off one after another, passing through Shanghai's landmark landscapes such as the Bund, Huangpu Old Town, Huaihai Middle Road, and a major conference site, competing fiercely for the final glory.
As a brand that has always been committed to the development of sports and public welfare undertakings, Oufu Egg Industry has launched in-depth cooperation with the 2024 Huangpu Marathon, not only providing drinking water and functional drinks support for the whole event, but also helping the competitors to run with passion; also organizing a unique brand running group to participate in the event project, adding to the excitement of the event; more actively participating in the public welfare market set up by the event organizing committee, and together donating the donated public welfare sales to the Guoluo Tibetan Autonomous Prefecture of Qinghai Province to support sports development in the form of sports public welfare.
Taking multiple measures at the same time, Oufu Egg Industry fully supports the Huangpu Marathon
For a long time, Oufu has a trendy and positive brand perception in the sports consumer group, which is naturally in line with the positioning of this year's Huangpu Marathon Health Exercise. Therefore, it has been successfully recognized by the organizing committee and has become the only official designated protein drink of the 2024 Huangpu Marathon.
Ou Fu was well aware that in high-intensity, long-distance marathons, most runners would experience a decrease in physical fitness and a large loss of water and protein in their bodies. Therefore, "protein gas stations" were set up along the route to provide drinking water and protein drinks to all the competitors, helping them quickly recover and achieve the best "record".
"Ou Fu is really caring. Not only did he prepare energy-replenishing drinks for us, but the staff kept cheering us on, which made people's hearts warm." Many contestants praised Ou Fu on the spot, and many contestants tried Ou Fu protein drinks and took the initiative to share them on social platforms, becoming brand "tap water".
Ou Fu also set up a display stand at the end of the competition. After the competition, the booth was crowded. Many competitors and the audience took pictures in front of the photo wall after the competition. Moreover, after tasting various products of Ou Fu that can supplement the protein they need every day, they paid attention to the Ou Fu Douyin flagship store on the spot and can get a free Ou Fu protein drink.
In addition, Ou Fu Egg Industry also specially organized the "Ou Fu Running Group" for this event to convey a healthy lifestyle to the public. Their dazzling costumes and high-spirited state became a beautiful scenery on the scene, attracting countless spectators' attention and infecting the competitors to go all out.
It is particularly worth mentioning that the 2024 Huangpu Marathon was combined with public welfare. The organizing committee set up 26 public welfare market booths on the spot, attracting 19 well-known enterprises in Shanghai to participate in the public welfare market. Ou Fu also participated in it, and together with the organizing committee, donated the public welfare sales funds to Guoluo Tibetan Autonomous Prefecture in Qinghai Province to support the development of sports in the form of sports public welfare, and further stimulate the public's attention and participation in public welfare undertakings.
Force sports, Ou Fu has been taking action
The cooperation with the 2024 Huangpu Marathon is not unique. In fact, Ou Fu has been making efforts in the field of sports for many years.
Previously, Ou Fu relied on stable and reliable product quality to ensure the supply of products for major domestic sports events, including the 2008 Beijing Olympic Games, the 2015 Suzhou World Table Tennis Championships, the 2nd Asian Youth Games, and the 6th East Asian Games.
Not long ago, in the 2024 Spartan Warriors, Oufu also sponsored the largest team in the event, the MARS God of War, to fully meet the warriors' protein needs, help them break through themselves, and achieve great results.
In this year's Huangpu Marathon, Ou Fu took both the form and depth of his participation to a higher level, providing an excellent example for future sports marketing.
As the only designated protein drink for this marathon event, Oufu Protein Drink will be launched at the end of 2023. The protein content of one bottle is about equal to three cups of 200 ml milk, and it is rich in 8 essential amino acids and vitamin B2 (riboflavin) required by the human body. It can not only enhance immunity, resist fatigue, increase muscle strength, repair muscle damage, but also replace meals with light food, with 0 sugar, 0 fat, and 0 cholesterol, truly achieving a healthy taste.
Through step-by-step binding with sports, Oufu has gained a lot of opportunities to show himself, and his voice in consumers and the market is also increasing day by day. In the future, Oufu will use its excellent quality as always to cheer for more athletes and inject energy into the healthy life of more consumers.
