/PRZWT/Shanghai, April 11, 2024 - From March 30th to March 31st, in the magical city of Shanghai, Tailing's "She & He's TAILG" themed conference was a social media platform. During the event, the flow of people exceeded 80,000, detonating industry discussions. This conference broke the tradition of the industry conference and was launched in the form of a "wild" market. The first girlfriend series model was unveiled, focusing on travel aesthetics and opening a new chapter of "long battery life +".
Industry debut market conference 80,000 + users present "connector"
In this era, the aesthetic dividend is changing the underlying logic of the entire consumer goods market, and the trend of "younger" electric vehicles is becoming more and more obvious. Mountain youth, cycling youth, urban outdoor, and ATHFLOW have become new circles, and consumer aesthetics are gradually rising.
On March 30, Tailing held the 2024 "Wild Together" spring fashion conference. This event targeted the young consumer circle, and naturally approached the aesthetic depth of young people in form, attracting tens of thousands of users. The event mainly focused on "flowers". The six thematic sections set up on the spot, such as "flower language box", "campus sports" and "outdoor camping", were full of young people's favorite fashion trends. The participants at the scene couldn't help but sigh that "electric vehicles can still play like this" and "Tailing plays really wild". At the same time, Tailing announced the establishment of "wild youth studio" and "70,000 miles wild trip plan", which made the live users eager to try, and some even signed up on the spot, instantly changing Tailing fans.
This "wild" market has allowed the industry and users to see Tailing's strength and confidence in travel aesthetics and brand rejuvenation.
Understand female users better, Tailin swipes the screen social platform
On the Xiaohongshu platform, a hot note about "Shanghai University Road" wrote: "Tailing Super S New Car Launch Conference has come, and it has even packed a whole university road, which is cool by Tailing." According to the blogger, the note received hundreds of private messages as soon as it was sent, one after another asking about the model and price of the Tailing electric car exposed in the note.
Posts like this have appeared on social platforms such as Xiaohongshu and Weibo since the afternoon of the 30th. According to the data of the Taiwan Ling Battle Report, the number of visitors received during the event exceeded 80,000, and the topic "It turns out that flowers are the top stream of spring" was listed on Weibo's trending topic list, generating more than 1,000 Xiaohongshu notes, which detonated the hot discussion on the Internet.
The first girlfriend series at the press conference - Super S Wonderful and Super S Milan, with female aesthetics as the design origin, has a fashionable and retro appearance design, which is deeply concerned by young female users of social platforms.
As a brand with a long-term dialogue with users as a hard-power technology school, Tailing's models have been more popular with men in the past 20 years. "We hope to develop electric vehicles that are more suitable for Chinese women's physique on the Tailing models that boys prefer." Yao Li, president of Tailing Group, said in an interview: The 21-year-old Tailing is constantly looking for scenarios and answers to communicate effectively with users, bringing users not just a simple means of transportation, but also an important partner who can explore the beauty in life. Next, under the brand gene of long battery life, Tailbell will integrate fashion into the existing long battery life performance positioning through innovations in product appearance, color, craftsmanship, experience, etc., leading Tailbell to a new chapter of "long battery life +".
Open every kilometer of He & She together
The electric vehicle industry has been developing for more than 30 years, and consumers' travel demand for electric vehicles has evolved from a single rigid demand scenario to a diverse and layered scenario. How to adapt? How to develop electric vehicles that are more suitable for Chinese women's physique, this conference Tailing gave its own answer - Wild!
Since "She & He's TAILG is wild together" as the theme, TELLING must invest a lot of resources in female users. "Starting from the user experience, TELLING hopes to achieve the perfect transformation from He's Tailg to She & He's TAILG through'wild '." Yao Li, president of TELLING Group, said that at the value level, "wild" is the yearning for freedom and the expression of modern women's heroic and independent confidence. TELLING is willing to work with every woman to continuously break through and grow together on the road of adhering to their dreams. At the functional level, "wild" is the perfect interpretation of TELLING's long-range positioning in women's needs. TELLING is willing to provide Chinese female users with a long-range green travel partner for free travel.
Fashion is to follow, and fashion is to lead. This fashion conference, which focuses on the attention of the whole industry, will guide an important direction for Tailing's brand and market in 2024. It is believed that Telling will usher in another milestone in brand development. Whether it is He or She, with the company of Telling, they can go "wild" to their heart's content and jointly open every kilometer of "wild together".
