/PRZWT/Beijing, April 10, 2024 - The smell of coffee is a sign of time. When the mellow and fragrant coffee meets the vibrant spring, it creates a unique charm of "drunk beauty" spring for urban life. From April 3rd to 6th, 2024, the 3rd Yidi Port Coffee Youth Festival "Play Coffee Camp" theme event returned strongly, Yidi Port once again joined hands with coffee, and invited 100+ highly sought after boutique coffee brands across the country to jointly create an innovative open coffee event for coffee lovers. Here gathered food party, creative workshop and band performance and other rich experience, so that consumers in the artistic and waging trendy coffee journey, wake up the inner sense of power, feel the healing power of life, live up to the good time of spring!
The Coffee Youth Festival returns strongly, and the national 100+ coffee trend arrives in "Hong Kong"
The charm of coffee lies in its diversity, each kind of coffee has a unique style, is endowed with different connotations, especially with fashion, trend and modern life together, constitute an inclusive, open, diverse coffee culture, widely favored by young people. As the source of social fashion leading the trend in Beijing, Yidi Port takes the "Coffee Youth Festival" as an opportunity to create a unique field of thinking collision and inspiration with young people. This event invited 100+ specialty coffee and independent coffee brands across the country, presenting a coffee feast with rich categories, diverse scenes and upgraded experiences, allowing the "playing coffee" lovers in the Imperial capital to enjoy a trendy coffee tasting trip in an immersive trend street.
Coffee is not only a drink, but also related to independent self and aesthetic expression, in the rich flavor, to explore the most suitable for their own taste, is the right way to open coffee. This COFFEE festival brings together Geez Cafe and TIANROAST COFFEE in Beijing, 33Coffeelab in Changchun, Oaks 19 in Shanghai and Steam Circus in Guangzhou Coffee brands in 20+ cities nationwide, such as Steamed Opera Coffee, Treeye Coffee in Wuxi, Douwangjiu Coffee in Nanjing, Coffee Traveler in Guizhou and Yin Coffee in Harbin, allow you to one-stop punch the representative coffee flavor across the country without leaving Beijing, and enjoy the style of different cities in each unique coffee style.
For the first time, Yidi Port also launched a package of consumption methods to meet everyone's different consumption needs, whether you are alone or with friends, there is a matching degree of consumption mix, so that everyone's coffee experience journey more comfortable and smooth, everything is ready, just waiting for you to come!
"Play Cafe Camp" has been upgraded to create a new experience of urban life
Some people say that coffee is the poetry and distance of modern life, highlighting the way of thinking and attitude of young people, in the relaxed atmosphere created by coffee, slow down the pace of life, return to the inner experience, and explore more possibilities of life. Yidi Port advocates the brand concept of "living" and constantly strives to provide consumers with a high-quality urban life. Under the diversified cross-border innovation, the Coffee Youth Festival has also been upgraded.
In terms of brand scale, from the first 50+ booths walking the alley of Beijing coffee experience, to the second 80+ coffee booths combined with outdoor camping fun wild life, the third will usher in the 100+ coffee brand booths refresh and upgrade; In terms of space scale, this coffee festival will expand the winter garden inside and outside to 850 square meters of vast space, in addition to the immersive coffee experience area, but also to create a stage performance area, add a rest area to provide consumers with a better leisure and entertainment space.
During the event, Yiti Port will also hold more colorful activities to add more fun and charm to the quality of urban life. There are enthusiastic band performances, new and interesting hand-made coffee experiences, creative DIY workshop activities, and mysterious stall activities, waiting for you to come live experience!
In addition, Yiti Port also carries out a variety of preferential activities with mall tenants to provide consumers with multiple benefits and surprises. After successful ticket purchase, you will have the opportunity to receive a gift voucher package that can be used for the tenants' consumption, and you will also have the opportunity to win exclusive exquisite cultural and creative surrounding and exclusive hand gifts with the Coffee Festival ticket bracelet!
Continue to lead the trend of sustainability, and actively implement new measures of environmental protection
Today, sustainable development has become a global consensus and a focus of great concern in all fields of society, and all industries are actively seeking answers about sustainability. As a landmark commercial project in Beijing, Yidi Port has been adhering to the avant-garde concept of sustainable development, not only implementing the principles of sustainable development in the design and operation of the project, but also actively implementing various environmental protection measures to maximize the effective use of resources and friendly protection of the environment.
Yidi Port has also implemented the concept of sustainability and environmental protection into all aspects of the event in this year's Coffee Youth Festival. On the premise of not affecting the actual effect of the Coffee Festival, materials with high recycling, high energy efficiency, high durability and high renewability are fully used. In addition to recycling props from previous years, solar energy materials and green materials are also used in on-site construction. Implement a number of environmental initiatives to create a greener, healthier and safer coffee experience for consumers.
About Yiti Harbor
Located at No. 18 Jiuxianqiao Road, Chaoyang District, Beijing, with direct access to Metro Line 14, Yidi Port covers an area of about 59,000 square meters and a total floor area of about 176,000 square meters. It is a retail-led comprehensive commercial project. The project has A fashion shopping center, A grade A office building Yidi port, leisure business hotel in the east corner of Beijing. The atmosphere of Yidi Port is fashionable and smart, bringing together many international brands, Brands in Yiti Harbor include i.t., Massimo Dutti, Weekend Max Mara, IRO, Theory, lululemon, Club Monaco, Maje, Diane Von Furstenberg, AIGLE, POLO RALPH LAUREN, ICICLE, ARC'TERYX, Longines, Sephora, Fauves, Chanel Beauty, Uniqlo, etc. In addition, all kinds of healthy and delicious food from all over the world, such as New York's popular hamburger brand Shake Shack, popular food Dragon Living · Boiled fish, Little Chef Niang Huaiyang Dish, Blue Frog, Putian Restaurant, Xihe Yayuan Roast Duck Restaurant, Sanqingtan Roast Goose, Meat Wen House · Qi Qi Shi Roast Meat, Evening galley and gaga, etc., more diverse leisure and entertainment activities, You can enjoy the artistic style. The four-story CGV Star Cinema is the only five-star cinema in Jiuxianqiao area. The unique design of the 2,400 square meter winter garden, with dynamic glass roof and curtain wall, allows the warm comfort of the interior to merge with the outdoor landscape, and is surrounded by various restaurants, becoming a trendy destination for consumers to enjoy life and feel nature. Both Yidi Port Shopping Center and Beijing East have been awarded the Leadership in Energy and Environmental Design (LEED) Gold Certification by the U.S. Green Building Council, and Yidi Port One has been awarded the Platinum certification. In 2019, Yiti Port became the first mixed-use project in the world to receive LEED v4.1O +M: Platinum certification for Existing buildings.
