/PRZWT/April 02, 2024 - At this moment, the whole country is bathed in a warm and hopeful spring time, and Nyingchi, a tourist destination known as the "Snowy Jiangnan", has a large number of loyal "crowds". Naturally, it is impossible to miss the spring appointment with everyone.
On March 31st, the month-long 21st Peach Blossom Tourism and Cultural Festival in Nyingchi will be opened with enthusiasm. This cultural tourism feast with the theme of "Peach Blossom" is not only a display of Nyingchi's unique natural landscape, but also an innovative inheritance and creative promotion of Nyingchi's profound traditional cultural heritage. This year's Peach Blossom Festival uses an activity matrix of "3 core themes + 22 interesting activities + N" to refresh the immersive experience of Chinese cultural tourism, reflecting the trend of Nyingchi's re-creation of quality cultural tourism.
"Snowy Jiangnan" is a perfect match for spring, and thousands of love to create literary travel records
Nyingchi, this magical land located in southeastern Tibet, attracts countless tourists to visit with its beautiful natural scenery and unique cultural connotations. Every spring, when the peach blossoms are in full bloom, Nyingchi turns into a sea of flowers, and the pink petals look particularly beautiful and moving against the blue sky and white clouds, forming a unique peach blossom poetry painting in China. Looking back in the past, the peach blossom tourism and cultural festival in previous years, Nyingchi has attracted tens of thousands of tourists to watch with its unique charm, and the number of tourists has repeatedly reached new highs.
First of all, the number of tourists in Nyingchi has shown a continuous upward trend. As the Peach Blossom Festival, a cultural tourism business card, has gradually been "polished", its influence has risen year by year, attracting more and more tourists to watch the peach blossoms. Just in the past 2023, the 20th Peach Blossom Tourism and Cultural Festival in Nyingchi was only from March 28 to 30. The city received a total of 268,100 domestic and foreign tourists, achieving a total tourism revenue of 204 million yuan, leading the new situation of China's cultural tourism recovery in 2023.
Under the overall event planning and atmosphere guidance of the Peach Blossom Festival, tourists' consumption in Nyingchi is not limited to tickets and accommodation, but also includes catering, shopping, entertainment and other aspects. From January to March 2023, the city received a total of 2.1027 million domestic and foreign tourists, achieving a total tourism revenue of 1.75 billion yuan; rural tourism received 662,800 people, and realized a reception income of 15.9702 million yuan. With the increase in the number of tourists, various innovative consumption fields have also achieved rapid growth, injecting new vitality into the economic development of Nyingchi.
The interaction of the Peach Blossom Festival has been fully upgraded, and Youth Nyingchi has created an "immersive cultural tourism" experience
The 21-year-old Peach Blossom Festival is not only nourished by the rich cultural and historical heritage, but also integrates various modern fashion consumption elements. It is not only a journey to cultivate the soul of flowers, but also a perfect fusion of tradition and fashion, history and culture and natural landscape. Nyingchi attaches great importance to innovation. This year's Peach Blossom Festival event design has been fully upgraded on the basis of previous years. On the basis of adhering to quality, the atmosphere, youth and interactivity have been comprehensively improved, and efforts have been made to create a youthful, beautiful and high-spirited Nyingchi city business card, as well as a golden sign of China's immersive cultural tourism experience.
The "Pink Zebra Crossing" is the highlight of this year's Peach Blossom Festival, which has carefully created a unique peach blossom-themed road. On both sides of this road, peach blossoms are in full bloom and blooming, forming a beautiful pink promenade. Tourists can stroll on this road and feel the romance and warmth of peach blossoms with their lovers.
In addition to the Peach Blossom Highway, this year's Peach Blossom Festival has also set up a number of special activity areas, the most eye-catching of which is the "Peach Blossom Joint Point". At this specially set joint point, tourists can participate in the tacit game, find their "destined person", and jointly unlock the Peach Blossom gift.
In terms of surprise interaction, this year's Peach Blossom Festival also launched a lucky luck lottery. As long as tourists go to the event site, they will have the opportunity to qualify for the lottery. Prizes include travel coupons, special souvenirs and other rich and diverse prizes. There is also an activity such as K beer that enriches the variety of play scenes... These activities not only allow tourists to enjoy the beauty of peach blossoms, but also experience the youthful fun of looking for "fate".
In addition, the 21st Nyingchi Peach Blossom Festival will also hold a series of colorful cultural performances. From the opening ceremony to the music festival, there will be performances with different themes every day, such as Guozhuang, Langma Duxiu, "Wanshu Peach Blossom" Music Party, etc., so that tourists can enjoy the beautiful scenery of peach blossoms, but also appreciate the unique national artistic charm of Nyingchi from the senses.
It is worth mentioning that the Dream Seeking Creative Market will also realize the dream linkage between Hunan and Tibet, and stage a "fancy whole life" of peach blossom spring feast food street. Hunan specialty snacks, mango goods and Nyingchi specialty merchandise will be unveiled one by one, so that the Nyingchi style and Hunan taste will collide with a new spark. In short, each event is both "heart" and "new", and tourists will also experience a youthful tide fun trip that integrates food, drink and fun!
Dancing with peach blossoms, resonating with music, and blending with culture, the 21st Peach Blossom Tourism and Cultural Festival in Nyingchi will officially kick off on March 31. I believe that in the peach blossom sea in Nyingchi, we will once again witness a colorful and unprecedented new cultural feast!
