/PRZWT/Shanghai, March 19, 2024 - On March 15, the 42nd "March 15 International Consumer Rights Protection Day" is approaching, and the protection of consumers' rights and interests and the integrity of enterprises have once again become the focus of social attention. Shuhua Sports, as a company with extensive influence in the sports and health industry, has attracted much attention for its product quality and service level.
Using "fine products" as the engine to create quality benchmarks
As a leading scientific sports service provider in China, Shuhua Sports clearly put forward the brand value positioning of "scientific sports service provider" in the 2030 strategic plan released in 2022, and formulated four strategic directions with "fine products, strong brands, deep channels and high efficiency" as the core. Among them, "fine products" are placed in the first place, highlighting Shuhua Sports' ultimate pursuit and adherence to product quality.
In order to achieve the strategic goal of 2030, Shuhua Sports regards "refined products" as a key breakthrough point and is committed to creating excellent product strength. Through local innovation, Shuhua Sports will strive to create quality comparable to international first-tier brands and lead the application of intelligent Internet technology. In product development, Shuhua Sports will adhere to the development idea of "product intelligence, sports entertainment, and sports science", continue to increase R & D investment, gain in-depth insight into user requests, and adhere to global high standards.
Professional cooperation to promote the implementation of refined product strategy
In order to achieve the goal of high-quality products, Shuhua Sports actively seeks in-depth cooperation with professional institutions. Shanghai Sports University, Beijing Sports University, School of Physical Education of Zhengzhou University and other well-known domestic sports institutions, as well as international authorities such as ACSM, Huaxia Institute of Sports Medicine, and South German Certification Testing, have established close cooperative relationships and jointly established state-level advanced laboratories to explore the latest achievements in sports science and apply them to product design. So far, more than 340 national patent technologies have been obtained, and more than 30 national and group standards have been developed.
In addition, Shuhua Sports also actively cooperates with national and world-class organizations to provide professional support and scientific verification for its various products. As the official fitness equipment supplier of the competition, Shuhua also cooperates with the General Administration of Sport of China Winter Sports Management Center to provide professional physical training solutions and products for many national team training bases, helping Chinese ice and snow athletes to create good results. During the Hangzhou Asian Games, Shuhua also provided professional training equipment and scientific sports services for Asian athletes. The professionalism and quality presented by Shuhua products and services have been well received and recognized by all walks of life and domestic and foreign athletes.
Professional technology combined with humanized design brings the ultimate fitness experience
In terms of product design, Shuhua Sports is user-centric and always adheres to the "Asian Ergonomics" R & D and design concept. According to the physical characteristics and sports habits of Asians, Shuhua Sports applies the latest achievements of ergonomics and biomechanics to product design through in-depth research, making products more in line with the needs of Asians.
The keen insight into user requests combined with professional technology enables Shuhua Sports to continuously innovate. Shuhua Sports Star's new X5 luxury treadmill, with advanced full treadmill shock absorption technology and strong power motor as the core, the spacious treadmill brings users a sense of unrestrained running. It is particularly worth mentioning that the new X5 is also equipped with a sports testing system specially developed for middle school students, which is deeply loved by parents and students.
The G698 Little Bird Comprehensive Trainer, a home fitness equipment that integrates a variety of training functions, also fully considers the diverse needs of users in its design concept. For users who pursue a high-quality fitness experience, the B599 spinning bicycle is also an ideal choice. Dynamic modeling, stable structure design, safe and stable, plug-in manual magnetic control system, more convenient to use. In addition, a wealth of teaching courses also make cycling exercise more efficient.
Dual drivers of software and hardware, providing a full range of fitness services
In addition to the innovative research and development of hardware products, Shuhua Sports also pays attention to the optimization and improvement of software services. As the intelligent service platform of Shuhua Sports, the Shuhua Sports APP provides users with rich course content and functional modules. Users can use the APP to learn sports anytime, anywhere, record sports data, formulate fitness plans, etc., to achieve the goal of scientific sports. At the same time, Shuhua Sports also jointly plans sports health and fitness course training services in line with Asian human physique with professional institutions to provide users with more scientific and professional guidance services.
In addition to online services, Shuhua also opened "Shuhua Fitness" stores, providing users with a physical gym-like environment. Here, users can enjoy one-on-one guidance from professional fitness coaches, participate in group or private lessons, and get a more personalized and comprehensive fitness experience.
Based on such ideas and efforts, Shuhua Sports has established a good reputation and image among consumers. With its excellent quality, Shuhua Sports has won many honors such as "National Fitness Equipment Industry Quality Leading Brand", "National Quality Inspection Integrity Enterprise", and "National Quality Inspection Stable and Qualified Products". In 2023, the Shishi Smart Sports Park built by Shuhua was awarded the General Administration of Sport of China Smart Sports Typical Case, and its products were ranked on the "Leader" list of corporate standards and the MIIT "Innovative Consumer Goods" list.
In the future, Shuhua Sports will continue to adhere to the development strategy of "fine products, strong brands, deep channels and high efficiency", commit to product innovation and service optimization, provide consumers with better products and services, and contribute more to the prosperity and development of the industry.
