/PRZWT/BEIJING, March 13, 2024 - Washing your hair before going out has become the highest social etiquette of contemporary young people. Imagine that after washing your hair in a hurry in the morning, you can't wait to blow dry it immediately, but the hair dryer temperature is too high to perm your scalp, and the temperature is too low to blow through. While dry and anxious, you feel distressed about your already fragile hair... If only the hair dryer could blow your hair and nourish your hair better!
It is reported that at the 2024 China Home Appliances and Consumer Electronics Expo (AWE), which will be grandly opened on March 14, Bear Electric Appliances will bring a blockbuster product that subverts the traditional hair dryer experience - the light more hair dryer, refreshing the user's cognition of the hair dryer. Its wind speed is 3 times that of the traditional hair dryer, and it also innovates the low-energy red light hair care technology. It is equipped with an essence pure water halo that integrates multiple hair care ingredients. It can not only dry quickly, but also realize the root maintenance of the hair, help the damaged hair rejuvenate, and let the hair regain a silky smooth texture. In addition, this new product also innovates the breeze gear design, which can easily complete the hair styling and styling. At the AWE site, users can directly experience it and immerse themselves in the "healing philosophy" of the exclusive users of Bear Electric Appliances.
Root maintenance is smooth as silk, starting from appearance and being loyal to experience
The prosperity of Yueji consumption and the single economy has made personal care small household appliances that improve the quality of personal life stand out. According to the total data of Aowei Cloud Network (AVC) online push, in 2023, the scale of the three categories of hair dryers, electric toothbrushes and electric shavers has increased. Among them, the retail sales of hair dryers are 9.06 billion yuan, an increase of 29.9% year-on-year. Bear Electric Appliances took advantage of the momentum and launched a new product, Guangyu High-speed Hair Dryer, which attracted much attention when it was launched.
In the context of "beauty is justice" consumption, this new product did not disappoint at all. The color scheme of pearl powder is elegant and vital, and the exquisite workmanship gives the whole machine a soft and comfortable texture. Many users commented that they were amazed. And high value is the first step. The upgrade of the user experience makes this new product quickly circle powder and become the new favorite of young people's hair care.
Many people advocate not to blow dry your hair directly after washing, because they feel that the hair dryer is hot and dry, which will take away the moisture of the hair and damage the texture of the hair. This light-healing high-speed hair dryer innovates concentrated light-healing technology, and phototherapy nourishes the two-pronged approach to achieve the root maintenance from the scalp to the hair. The low-energy red light it carries can help balance the scalp environment, and the pure water halo containing multiple ingredients such as hydrolyzed collagen and caviar essence can deeply maintain the hair during use. Professional data shows that after use, the hair smoothness is increased by 92%, the strength and toughness are increased by 10%, the gloss is increased by 30%, and the color lock is increased by 43%. It really allows users to blow their hair every time, just like doing a SPA-level deep maintenance.
Do you think that with the hair care effect, it is difficult to guarantee the blowing speed? The dry hair effect of this high-speed hair dryer is also amazing. For sisters with long hair and a lot of hair, blow-drying hair is as tiring as a war. Ordinary hair dryers blow slowly and difficult to blow through. If you choose high temperature, it is easy to perm the scalp, damage the hair quality, and make the hair frizzy and difficult to take care of. The wind speed of the small bear electrical appliance light-speed hair dryer reaches 3 times that of the traditional hair dryer. Its 70m/s strong airflow and 110000 rpm brushless motor help the multiple wind speed to reach the hair root. It is not permed or astringent, and the blow-drying and blow-through effect is upgraded in a straight line. Don't worry about washing your hair before going to bed and not drying it. What's more intimate is that it also innovates the breeze design to achieve the styling effect. Just install a wind nozzle when the hair is 80% dry, and adjust the temperature profile, air outlet mode, etc., you can easily handle the hairstyle, especially when you have to go out after washing your hair in the morning. The beauty is directly doubled.
Make refined new products and become a good CP for young people's quality life.
In fact, as the overall growth rate of the small household appliance industry slows down, the personal care category has become a major breakthrough, and in this new track, the competition is equally fierce. Bear Electric, represented by the high-speed hair dryer, has made a good attempt. With the refinement of users' personal care needs, products should also be more refined. Bear Electric has once again gained a foothold in the hearts of young people by making fine new products, innovating product design, functional experience, etc.
Overall, the personal care category is developing in the direction of more convenience, intelligence, and comfort. Bear Appliances targets the pain points of current users using hair dryers, focuses on new functions, and successfully enters the market with the differentiated selling point of quick drying and more maintenance. It has become an excellent CP for young people to pursue quality life. To achieve this, it is inseparable from the leading design, research and development and digital intelligence manufacturing capabilities of Bear Appliances, which is also the differentiation advantage that Bear Appliances can lead the industry.
More specifically, in terms of product design, Bear Electric has established more than 10 design teams, with more than 60 professional designers. Every time a new product is launched, it can always poke the aesthetic points of young people. And, through in-depth and accurate user insights, it can quickly grasp the market trend, relying on the innovation advantages of more than 10 R & D teams and more than 300 professional R & D technicians, and quickly develop and iterate new categories and new functions to seize the market. In addition, Bear Electric's digital manufacturing advantages built by 5 intelligent manufacturing production bases, more than 70 production lines and 2 domestic top-level automated production lines ensure the efficiency and quality of its production and manufacturing, and can adjust production strategies in a timely manner according to market feedback to meet market supply demand in the shortest possible time.
Due to this, in the new track of personal care, Bear Electric Appliances is rapidly entering the market with good strength and seizing users. It is reported that at the AWE scene, Bear Electric Appliances will bring this new light and high-speed hair dryer and other new products to the scene. At that time, users will not only be able to see the latest and most convenient products in the industry, but also immerse themselves in the quality lifestyle brought by Bear Electric Appliances, which is easy to cure.
