/PRZWT/Beijing, March 12, 2024 - On March 5, 2024, Meidenggao's brand strategy launch conference and 2024 dealer conference were held at Beijing Beitou Hilton, with the theme of "Centennial Meidenggao, born into a new life", and released Meidenggao's new strategy, new products, and new markets. The new strategy of Meidenggao's ice cream shop was grandly launched, and Meidenggao's new media business school was officially established for partners.
The launching ceremony of Meidenggao's new brand strategy was held warmly. Guests from all walks of life witnessed the opening of a new chapter of the Meidenggao brand. The launch of the new strategy symbolizes that Meidenggao has entered a new historical development stage! In the future, Meidenggao will continue to promote the implementation of the brand strategy with firmer confidence and a more pragmatic attitude, improve product quality and service level, and become the preferred brand that consumers love and like!
This conference comprehensively showcased Meidenggao's strength and confidence in inheriting classics, being born new, and climbing the peak to all walks of life and guests; it issued a sincere invitation to partners to cooperate and win-win, and jointly create new ideas, new markets, and new challenges in the ice cream industry; and made a commitment to consumers to create the ultimate products, the ultimate cost performance, and the ultimate customer experience in a century!
Founded in 1901, Meidenggao is a 120-year-old global brand of ice cream, which has won the love of consumers around the world with its unique taste and ingenious quality. Meidenggao officially entered China in 1990 and owned nearly 20 factories in 1992. It has pioneered many ice cream industries and become a national ice cream brand that is popular all over the country. It is the most delicious childhood memory of the post-80s and 90s generation. Meidenggao once became synonymous with high-end ice cream.
The conference officially released the new brand strategic positioning of Meidenggao: "Focusing on ice cream for 120 years, the classic will be passed down forever", launched the new brand LOGO: "Inheriting the classic red and blue combination, newly upgraded to a new version of shield and" MG ", announced the Meidenggao brand IP:" Young, enthusiastic and dignified Meidenggao ice cream girl Alice (Alice) ", so that the market has a new understanding of Meidenggao, and the Meidenggao brand has been reactivated, reigniting everyone's enthusiasm for Meidenggao, and pushing the century-old Meidenggao to a new height!
At the meeting, Meidenggao also released a new M series of raw milk ice cream products. "It's more enjoyable to eat in large quantities" expressed its sincere sincerity to consumers. At the conference, dealer partners rushed to book new products and seize the opportunity!
The vigorous development of Meidenggao is inseparable from the strong support of its partners. At the meeting, Meidenggao awarded trophies to outstanding dealer partners.
The conference "Meidenggao New Media Business School" was officially unveiled and established. The New Media Business School will be committed to providing partners with professional new media operation systems and practical courses, imparting Meidenggao's practical experience to friends in need, and empowering partners to seize the dividends of the Internet age!
"A hundred years of beauty climbing high, born to the new", looking back on the past, beauty climbing high has created a glorious chapter and laid a solid foundation; looking forward to the future, with the development of the spring breeze of the times, beauty climbing high people are ingenious, pursuing excellence, and will surely create another miracle!
The successful holding of this conference, Meidenggao people with a new strategy and brand perception, open mind, and friends from all walks of life to walk hand in hand, win-win cooperation, Meidenggao this sparkling brand, will bloom more brilliant!
