/PRZWT/SHENZHEN, March 7, 2024 - As today's kitchen appliance industry enters a critical stage of transformation and upgrading, in the face of the development trend of intelligence and personalization and the changes in market demand brought about by consumption upgrades, integrated stoves, as an important carrier of the modern kitchen revolution, are undergoing profound changes in their market trends and patterns. With a precise grasp of the pulse of the industry, profound technical accumulation and long-term strategic layout, Martian integrated stoves are firmly at the forefront of the torrent of change, adhering to the belief of long-term doctrine, steadily crossing the market cycle, and painting a future picture with long-term development as the core goal.
Consumers' demand for integrated stoves is no longer limited to basic cooking functions, but also focuses on the intelligent interconnection of products and the added value of personalized design. With the pursuit of consumption upgrading and quality of life, the integrated stove market is gradually shifting from incremental competition to innovation game, and the differentiated competition among brands is becoming increasingly intense. In this context, Martian integrated stoves have successfully shaped their own competitive advantages by continuously innovating technologies and optimizing product structure. On the one hand, Martians continue to make efforts in technological research and development, such as the application of advanced technologies such as soft noise reduction technology, intelligent smoke control system and automatic wind speed adjustment, which enhances the user experience and sets the benchmark for technological innovation in the industry; on the other hand, the people-oriented design concept has launched a series of new products such as the X5 Pro "Smoke Apricot White" high-end integrated stove, which combines aesthetics, high efficiency and energy-saving characteristics to meet consumers' yearning for high-quality kitchen life and better fit the expectations of modern families for high-quality kitchen life.
In terms of potential opportunities, Martians keenly grasped the huge opportunity brought about by the national "14th Five-Year" key R & D project of personalized meals and intelligent manufacturing. As a national high-level R & D project, the launch of this project is of great significance to the project leader, Martians Integrated Stove, the entire integrated stove industry, and social development. By participating in and leading the project, Martians actively promoted the transformation of integrated stoves into intelligent and personalized directions, further broadened the market space and commercial potential, and continued to assume the responsibility of industry leaders.
Martian Integrated Stove always adheres to long-term development, and is committed to building an integrated strategic system from Product Research & Development, manufacturing to after-sales services, anchoring long-term goals, and ensuring that the brand can maintain competitiveness and vitality in the rapidly changing market environment. Martian regards Product Research & Development as the core driving force for the development of the enterprise, continuously increases R & D investment, keeps up with market demand, pursues long-term development, and creates high-quality products with core technological advantages. In order to continue to create high-quality products, Martian invests heavily to build an intelligent "super factory". "Martian Integrated Stove Smart Factory" has been recognized as a smart factory in Zhejiang Province by the Zhejiang Provincial Department of Economy and Information Technology, and has become a leading digital benchmarking factory in the industry. It has also been selected as a national industrial design center, marking the high recognition of Martian's technological innovation and design strength by the country and industry. Through modular design concept and platform production model, it can quickly respond to market changes flexibly and conveniently, carry out product iterative updates, and provide franchisees with rich and diverse product matrix support.
Martian adheres to the service concept of customer first, and strives to build a "fast service brother" service brand in the after-sales link, providing multi-faceted and high-standard service commitments. Through the establishment and improvement of the intelligent service system, customer satisfaction is continuously improved, and the perfect after-sales system provides a strong service support backing. While Martian won the "Science and Technology Innovation Award", "Industry Leader Award", "Market Influence Award" and other honors at the 2023 China Kitchen and Bathroom Industry Innovation and Development Summit, Martian also proved the brand strength and product popularity through market feedback such as the "Best Selling Product Award", making the "Martian Integrated Cooker" a powerful brand with strength and temperature.
The Martian launched the 365 worry-free return version 2.0, which has comprehensively upgraded the shopping experience of consumers. This move once again highlights the Martian's pursuit of excellence in service quality and its firm determination to protect consumer rights and interests. It provides consumers with a solid guarantee and a strong confidence guarantee for franchisees.
In 2023, Martian will forge ahead and achieve product innovation breakthroughs. It has launched a variety of new products and launched many powerful products. It has built a nationwide sales network from various cities to township markets. While based on offline distribution channels, it will continue to make efforts in online e-commerce channels, continue to maintain the first advantage of online e-commerce channel integration stove industry, and realize online and offline multi-channel sales strategies. In 2023, the final turnover of "618" omni-channel sales exceeded 455 million, an increase of 31% compared with 2022 618. During the Double Eleven period in 2023, Martian omni-channel sales exceeded 428 million.
The achievements in 2023 indicate that the Martian integrated stove will continue to lead in 2024, and innovation will drive the future kitchen life. Martians will stand at a new historical starting point in 2024, continue product innovation capabilities, strengthen omni-channel sales advantages, optimize service systems, and continue to forge ahead. At the level of Product Research & Development, we adhere to the concept of technological innovation, keep up with the trend of intelligence, and continuously upgrade and iterate product functions to meet the increasing personalized needs of consumers.
As an industry leader, Martian integrated stove relies on a firm long-term perspective to carefully cultivate the product base and empower after-sales services. In the face of future challenges and opportunities, Martian will continue to adhere to its original intention, forge ahead, and continue to lead the industry innovation.
