/PRZWT/BEIJING, March 4, 2024 - After the Lantern Festival, it means that this "year" is really over. In the 2024 start-up season, as a leader in the cultural and educational industry, Deli once again joined hands with JD.com Super Brand Day to launch a new marketing campaign with the theme of "New clothes go into battle, start work well". Relying on the super platform, Deli's new products are newly installed, and at a new and good price, they will strongly seize the minds of users who "start school with force", bringing new power to consumers who start school in the new year, and ushering in new development in the new year of Vientiane renewal.
Deli cooperates with JD.com Super Brand Day IP to create a new chapter in product-efficiency linkage
As a global merchandise technology industry group, Deli has always been committed to creating beautiful products and serving global users. The start of the school season in 2024 is Deli's first marketing campaign in the opening year, and Deli has a comprehensive layout; Hu Ge, as Deli's global brand spokesperson, appeared with a new visual image, injecting vitality into the start of the school season, and further enhancing brand influence and user stickiness; at the same time, Deli uses JD.com Super Brand Day as an important platform to create a new chapter of product-efficiency linkage through the strong resource integration of in-app out-of-app.
This is not Deli's first cooperation with JD.com Super Brand Day. After Deli officially announced Hu Ge as the global brand spokesperson in 2023, Deli cooperated with JD.com platform to launch Super Brand Day cooperation around work and study scenarios, opening up the closed loop marketing transformation of brand business. JD.com platform office learning crowd is more accurate, and the platform has a strong "start" attribute. This time Deli joined hands with JD.com Super Brand Day again. During the JD.com Super Brand Day activities from February 26th to 28th, Deli focused on four categories of office stationery, office equipment, digital printing, and student stationery, focusing on the office start crowd, while taking into account the student group. Deli uses "merchandise + science and technology innovation" to create super products such as copy paper, gender-neutral pens, school stationery sets, face attendance machines, inkjet & laser printers, etc., to provide the most practical must-have list for the start of school, and lead the start of shopping.
Superproduct Day detonates the start of the school season, and we can win super business
This JD.com Super Brand Day, in-app Deli and JD.com platform are deeply linked, and through the super integration of public domain resources, users' consumption potential is more widely tapped. Out-of-app, Deli focuses on voice and promotion online and offline. Online, with Weibo as the main position, in the start-up blessing and Amway of global brand spokesperson Hu Ge, the topic of "new installation, start-up" has become a hot topic in the start-up season. Offline Deli is widely promoted on high-traffic commuter touchpoints such as large screens at high-speed rail stations and large screens in business districts in first-tier cities across the country. With this, Deli brand has been widely disseminated and deeply penetrated during the start-up season.
The Deli JD.com Super Brand Day activity was unprecedented, and promotions such as cross-store price-break discounts, 50% off 1 piece, and direct drop of goods attracted a large number of consumers. The sales of copy paper, inkjet printers, gender-neutral pens, colored clay and other products promoted by Deli soared during the event, becoming popular hot-selling items. Among them, the sales of book covers increased by 1388% year-on-year, the sales of colored mud/clay increased by 624% year-on-year, and the sales of inkjet printers increased by 1003% year-on-year. Whether it is compared with the 6.18 promotion or the Deli JD.com Super Day on 8.22 last year, these popular products have set a new record of booming sales.
In this start-up season, with the blessing of JD.com's Super Brand Day, Deli's business has achieved "super" growth. The sales of Deli JD.com's flagship store increased by 213% year-on-year. At the same time, Deli's new growth momentum has been rapid. The number of transaction users has increased by 174% year-on-year, and the number of brand members has increased by 224 times year-on-year. It has made important contributions to the storage of brand crowd assets.
As a big country brand, Deli always shoulders the mission of leading the development of the industry. Deli joined hands with JD.com Super Brand Day to start school season marketing, and achieved a double increase in brand volume and sales. This is Deli's strategic practice of channel integration, content innovation and brand upgrade again, and it is also a successful example of Deli's strong seizing the user's mind of "starting school and using Deli" to achieve quality and efficiency synergy. In the first marketing campaign of the year 2024, Deli made the brand value proposition of "Deli, let work and study more effectively" have a resounding echo.
