Shanghai, February 2, 2024 - The footsteps of the New Year of the Dragon are getting closer and closer, and the Spring Festival gift market is in full swing, among which the "Bao Yun Dragon Jar" launched by JDB for the Year of the Dragon is particularly bright. From the beginning of its release, Baoyunlong can has received hot attention, triggering topics on social platforms such as Weibo, Tiktok, and XiaoHongshu, with a reading volume of more than 360 million, and the first live broadcast of the product official announcement has topped the top of the beverage list of Tiktok simultaneously. After the product was listed, it continued to be popular in major offline supermarkets and major online platforms.
Into the national terminal, you can see a large number of consumers in the box purchase. "My trunk is full and I plan to give it to everyone in my family and friends for the New Year!" "The meaning is very good, placed on the New Year's Eve dinner table is also very festive!" "Good look and drink and interaction, sweep code points, red envelope gold coin gift box, discuss a good prize." Consumers who buy JiADuobao have said that Baoyun dragon pot is good, Jiaduobao products are healthy, and it is the first choice for gifts and banquet catering consumption in the Year of the Dragon.
Four big Bao Yunlong hot out of the circle depth fit the Chinese New Year scene
Bao Yunlong cans stand out in many dragon Spring Festival promotion brands, pot design, "fortune, well-being, good marriage and luck" four big Bao Yunlong meaning good, prosperous packaging appearance level, in the purchase of New Year goods, let a person a heart. The image of Jiado Baby Yunlong contains more than ten traditional cultural symbols, carrying the Chinese people's best expectations for the New Year for thousands of years, and the blessing implied by the four treasure Yunlong is perfect for the major scenes of New Year life:
During the Spring Festival, the family gathers to drink Jiaobao, the fiery red pot body, the golden character, the pearl, the meaning of the treasure pot gathering, bless the treasure, more treasure!
Go to visit friends and relatives to send more treasure, Bao Yun dragon can Fu Lu Shouxi implied full contained, bless happiness and health, Bao Yun Yingmen!
Friends gather together to touch the pot plus treasure, meet the good match, the perfect match, wish gold and jade good match, good thing in pairs!
Family reunion dinner, open cans and multi treasure, scan code interactive welfare non-stop, good luck, dragon send treasure, wish auspicious luck.
"National dragon hunt Yingbao Yun" folk customs to welcome the New Year to feel treasure luck accompanied
In terms of communication with consumers, JDB has joined hands with cultural and tourism resources across the country and mainstream media to fully open the national Spring Festival dragon hunt and treasure campaign, fully integrating the treasure cultural elements with the Bao Yunlong pot as the core into local Spring Festival folk activities, and truly winning the consumer's mind in deep emotional communication. From the ancient city of Langzhong in Sichuan, 10,000 people tasted Laba porridge, which won the attention and report of CCTV. To Shaanxi Yuanjiacun collective New Year, feel the charm of Qin Yun New Year; And then to the giant Bao Yun dragon came to Jiangxi Lichuan, becoming a popular punch point in the ancient town... In Henan, Zhejiang, Yunnan, Guizhou and other places, folk New Year celebrations are blooming. JDB links the national cultural and tourism resources, and uses Baoyun Dragon Pot as a medium to help enhance everyone's Spring Festival consumption experience, and pass the good wishes of the Year of the Dragon to thousands of households.
Longteng Shengshi celebrates the Spring Festival, full of auspicious luck. With the approach of the New Year, JDB continues to sell into thousands of households, the red pot body embodies the good wishes of China for thousands of years, and the Bao Yunlong pot is an emotional connection, sending the good wishes of "treasure culture" to consumers, accompanying the Chinese people to spend another healthy and happy New Year.
