/PRZWT/February 1, 2024 Beijing - Recently, Fengchao Washing Care launched a "shop-in-shop" cooperation model, that is, cooperation points that meet Fengchao's requirements can be connected to Fengchao Washing Care System for free on the basis of the original business, increase the washing care business, increase the flow of stores and increase the source of income. Fengchao Washing Care's move aims to build a more open, diverse and win-win washing service ecosystem.
Fengchao wash and care store-in-store, help cooperation points stabilize income and improve user viscosity
Fengchao washing and care "shop-in-shop" is an exploration of a business model. Through university express stations, community retail stores, shopping malls and other life service places with large traffic, we have opened independent washing and care service areas to cooperate. The cooperation site adds Fengchao washing and care business on the basis of the original main business. The cooperation site is responsible for picking up customers and sending and receiving clothes centrally, while Fengchao is responsible for clothing transportation, professional washing and care and after-sales services. After completing the order, Fengchao will rebate the cooperation site to form a win-win mechanism.
In order to ensure the professionalism of the service, Fengchao Washing Care provides comprehensive professional training for the cooperative site, including knowledge of the washing process, process and related after-sales guarantee, so as to improve the service level and enable it to explain the relevant issues of washing care to customers more professionally. Fengchao Washing Care also creates an image for the exclusive store free of charge, and provides exclusive display racks, logos, promotional materials, etc. to create a better trading environment and enhance the brand's recognizability. In operation, Fengchao will provide targeted suggestions and guidance based on data such as transaction volume and Client Server to help the cooperative site conduct business more efficiently.
Through the Fengchao wash shop-in-shop model, the cooperative site can seize the service gap of the surrounding wash shops in the community, expand the business scene, and become a comprehensive place with multi-functional experience. This model will enhance user stickiness and bring stable revenue growth to the cooperative site. At the same time, the increase in wash care orders will also help reduce the operating costs of the store and further improve the overall operating efficiency. Through the introduction of the Fengchao wash shop-in-shop model, the cooperative parties can jointly help create a more convenient place for life and service.
Fengchao store-in-store has been located in many universities and business districts, improving the washing service network
After more than a month of preparation, Fengchao Washing and Care has successfully launched express stations in 23 universities, including Wuhan University, Chongqing University, Central South University for Nationalities, Sichuan Academy of Fine Arts, Yunnan Agricultural University, Shenzhen University of Technology, and Shanghai Jianqiao College, through the store-in-store model, enriching the functions of express stations, bringing more professional and convenient washing and care services to the teachers and students of the school, and enriching the campus life service scene.
In addition to the college scene, Fengchao is also actively expanding the business district scene. Recently, Fengchao Washing Care has landed at the receiving site of Xiangyun Tiandu Express, a well-known shopping mall in Shenzhen, through the store-in-store model. Xiangyun Tiandu has settled in a series of well-known brands, including representatives of different industries such as beauty salons, oral care, and hotels. Fengchao Washing Care will explore a new after-sales model with clothing stores in shopping malls. Clothes that require after-sales services will be undertaken by Fengchao. Fengchao washes and repairs clothes to ensure that secondary sales will not be affected.
Since the development of Fengchao in 2022, Fengchao has actively built an online and offline multi-touchpoint network. In terms of online channels, Fengchao Washing has deployed its own channels such as Fengchao App, Fengchao Mini Program, Fengchao official account, etc., and has also settled in SF App, Meituan, Tmall, JD.com, Alipay, Douyin and other well-known platforms, fully covering multiple online scenarios such as logistics, local life, e-commerce, payment, and live broadcast. Fengchao actively cultivates online channels, taking Meituan as an example. Previously, Fengchao X Meituan cooperated to hold brand joint marketing activities, and achieved good results of more than 100,000 single wash orders. In terms of offline, Fengchao Washing and Care has reached cooperation with leading property companies such as Zhonghai Property Ukejia and Kaisa Beauty to provide one-stop solutions for community owners.
In the future, Fengchao Washing Care will further expand its cooperation points, especially focusing on developing partners with strong scenarios such as gyms, yoga studios, mother and baby stores, and community supermarkets, and exploring channels to give partners preferential prices for washing care, superimposing all the related rights and interests of Fengchao's lifestyle services, and helping partners to better improve user viscosity and increase revenue, forming a win-win situation for partners, consumers, and Fengchao.
Continue to develop high-quality care and provide more professional care services
Since Fengchao developed the washing and care project, it has attached great importance to the quality of washing and care, and has set up a complete cleaning standard process, covering the five major links of entering the factory - pre-washing inspection - cleaning - post-washing inspection - leaving the factory. It has continuously improved the washing and care service standards, and the clothes have been maintained throughout the life cycle to ensure the high quality of washing and care services. After more than a year of development, Fengchao Washing has been well received by users and has continuously expanded its production capacity. It has not only built its own smart 5G washing factory in Zhongshan, Guangdong, but also selected professional intelligent equipment, automated a variety of washing procedures, minimized manual intervention, and raised the delivery threshold. It has also strictly screened a number of national standardized washing and care factories from various aspects such as hardware facilities, software facilities, production capacity, and staffing for cooperation to ensure the high quality, high standards, and high timeliness of Fengchao Washing and Care.
In the future, Fengchao Care will continue to upgrade its iterative care products, further improve timeliness, build a more convenient and perfect care network, and provide more convenient and professional care services to more users.
