Yokohama Rubber Co., Ltd., the Japanese parent company of Yokohama Rubber Co., Ltd., will launch the high-end comfort tire "ADVAN dB V553" in Japan and Asia from February 2024. This tire not only maintains excellent silence even after wear and tear in the new tire condition. Yokohama plans to provide consumers with tire products ranging from 225/45R21 95W to 155/65R14 75H, with a total of 46 specifications.
The "ADVAN dB V553" is an upgraded version of the "ADVAN dB V552", which has been on sale since 2017. It is developed under the concept of "high-end comfort tires with long-lasting high-quality silent performance". In addition to providing a quiet and comfortable driving experience for drivers and passengers, this tire also acts as a tire that provides more long-lasting silence and safety. It not only further enhances the well-received silent performance of the previous generation, but also slows down the decline in silent performance and wetland performance due to increased wear.
During the development of the "ADVAN dB V553", a new design of the tread pattern was carried out, and the carcass structure was optimized according to different specifications. Compared with the previous generation product, the noise volume of the V553 in the new tire state is reduced by 15%, and the noise volume of the tire can be reduced by 22% even in the wear state. The rubber formula used in the "ADVAN dB" tire achieves an excellent balance of low fuel consumption, wetland performance and wear resistance. At the same time, the "ADVAN dB V553" is rated as the rolling resistance class "AA-A" and the highest wet grip performance class "A" in the domestic labeling system in Japan, which highlights the excellent wet grip performance and low fuel consumption performance. The sidewall features a "rain-inspired" pattern design and a unique and simple logo design, showcasing the image of its high-end comfort tires. In addition, all specifications of the "ADVAN dB V553" comply with the requirements for "low-noise tires" in the low-noise tire labeling system developed by JATMA (Japan Automobile Tire Manufacturers Association).
"ADVAN dB V553" is also engraved with Yokohama's proprietary "E +" logo, which is suitable for tire products developed by the company for new energy vehicles. As a tire that can meet the requirements of low energy consumption and quietness for new energy vehicles, in addition to the "E +" logo engraved on the side of the tire, it will also be marked on the product catalog and website to help customers quickly choose tires. In addition, Yokohama also uses renewable energy electricity in the production of this tire.
Yokohama Rubber's mid-term business plan (2021-2023) "Yokohama Transformation 2023 (YX2023) " proposes that the goal of the passenger car tire business is to maximize the sales ratio of high-value-added products, namely: global flagship brand ADVAN, SUV and pickup truck tire brand GEOLANDAR, and "winter tire", and is committed to expanding ADVAN and GEOLANDAR's new car matching business and strengthening commodity development capabilities.
