Gifts and good products for the festival, good stores help urban culture find the best taste

2024-01-29 11:50 0

/PRCWT/January 29, 2024 Hubei -- In order to welcome the New Year of the Dragon, let the general public approach the essence of Jingchu culture and experience the characteristics of Hubei flavor of the Dragon, on January 25, the "New Year Hubei · I spend the New Year in Hubei" to welcome the New Year folk culture series activities were officially launched at Huangpu Road station. The activity is guided by Hubei Provincial Department of Culture and Tourism, co-sponsored by Wuhan Metro Group, Zhongnan Metro Media and Liangpin Shop, and supported by Hubei Provincial Museum, Hubei Academy of Fine Arts, Hubei Painting Newspaper, Hubei Calligraphers Association, Wuhan University of Technology and other units.

This activity through the famous calligraphy spring couplets, Hubei intangible cultural heritage paper-cutting and Jingchu cultural relics and other folk cultural elements, for the general public to create a rich Chinese culture and Hubei style of the ritual sense of the New Year. At the kickoff ceremony, nine calligraphers, including Li Heqing from Hubei Academy of Fine Arts and Hubei Calligraphers Association, wrote and presented Spring couplets to the general public free of charge. The event attracted many passengers to stop and watch, and everyone queued in an orderly manner in the prescribed area, looking forward to receiving a New Year's Luck.

After getting the New Year couplets, the passengers smiled, couldn't wait to take out their mobile phones to take pictures, and excitedly said that in the Wuhan subway, the calligraphy master sent the New Year couplets is an unexpected happiness, a ride to receive the calligraphy master's ink treasure, and dip in the New Year's happiness, which is a good color in the Year of the Dragon! At the same time, the activity also sent a number of printed Spring couplets to citizens who were inconvenient to wait, trying to make every passerby can harvest the good luck of the Dragon Year.

In addition to calligraphy artists sending spring couplets, the Hubei intangible cultural heritage paper-cut art exhibition in the transfer channel of Huangpu Road is also full of passengers' Dragon Spring Festival. The transfer channel of Huangpu Road Station is transformed into a red art corridor on the occasion of the New Year, displaying more than 60 paper-cut works themed on the Year of the Dragon, the New Year, folk customs and Jingchu culture, which are above the Hubei provincial intangible cultural heritage projects. Many citizens and passengers immersed themselves in the channel to appreciate the fine and exquisite Hubei intangible cultural heritage paper-cutting, and praised the ingenuity and craftsman spirit of Hubei intangible cultural heritage paper-cutting representative inheritors. Chinese paper-cut was born in the masses, and it must return to the masses. The intangible cultural heritage paper-cut works in Wuhan subway channel have paved the ordinary road for the citizens with the unique happiness and romance of Chinese folk customs.

The Chinese New Year's sense of ritual does not end there, of course. Excellent Spring couplets by Mengwa calligrapher are also displayed at the screen doors of Wuchang, Hankou, Wuhan, Jianghan Road and Tianhe Airport stations. These quite childlike subway screen door Spring couplets make the citizens who are experiencing the Spring Festival travel feel warm, waiting for the train is like going home to relieve the fatigue of the Spring Festival travel, so that the boring waiting becomes a cure. It is understood that these Spring Festival couplets come from more than 160 young calligrapher with an average age of 10 years old all over the country. The works are collected from the South-South Metro Media joint Hubei Painting Newspaper Office, Hubei primary and secondary School Teachers' Association, and Yangtze River Painting and Calligraphy Education and Promotion Center. Everyone works together to add color to the New Year.

Longhang 龖 da, the future 朤朤. The country's first super panoramic train in the Year of the Dragon, "Dragon 龖," jointly built by Liangpin Shop and Hubei Provincial Museum, Wuhan Metro and Wuhan University of Technology, has taken off on the light rail of Wuhan Metro Line 1. The train, which travels between cities in the shape of a dragon, displays 21 dragon-related cultural relics from the Hubei Provincial Museum. Many citizens are full of interest to punch the card and praise, and personally experience how the scene of "riding the dragon flying" in the Chinese myth has become a reality in the subway.

The relevant person in charge of the good product shop said: This year's Spring Festival, the good product shop closely linked to the "blessing culture", around the theme of "New Year gifts to send good products, good products have a blessing", all-round, multi-angle to launch lucky lucky fancy play and gift products, whether it is "dragon subway" or send Spring couplets, fat bags and other activities, are to let Wuhan citizens feel the strong New Year atmosphere, the "good luck" to thousands of households.

Source: Corporate press release
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