January 19, Jiaxing, Zhejiang. The second stop of the Mancaron Jewelry 2024 new product launch tour with "Future Orientalism" as the core expression was unveiled at Jiaxing Yaohan Shopping Center. At the end of the year and the beginning of the year, in the Jiaxing beauty of black walls and white tiles, the color tone of retro ochre red, avant-garde indigo and fashionable bright yellow was the color tone of the tour, bringing a new visual impact to consumers.
This tour will move the new product launch show into the shopping mall where consumers gather, showcasing the brand's oriental aesthetic and fashion design to customers, not only narrowing the distance between consumers and the brand's new products, but also allowing consumers to intuitively feel the oriental aesthetic charm conveyed by the mancaron jewelry, as well as the brand's unique fashion-forward product design.
Brand Aesthetics: Future Orientalism
Adhering to the aesthetic standard dominated by "oriental aesthetics", insisting on extracting design inspiration from oriental culture, art and emotion, through the deconstruction and reconstruction of oriental colors and changeable lines, Mancaron jewelry has formed a unique product style system. This is not only a key step in the upgrade of its product matrix, but also the beginning of letting more young consumers know about Mancaron jewelry.
In this tour, Mancaron Jewelry for the first time clearly put forward the aesthetic concept of "future orientalism", based on traditional oriental elements, and integrated jewelry fashion design from a contemporary aesthetic perspective to reshape "new modernist oriental aesthetics".
Based on the oriental perspective and actively exploring the oriental fashion forward-looking in the future context, Mancaron Jewelry is growing into a brand that better understands young consumers, is more unique and distinctive, and is more fashion-forward.
Four ace series, new product show wonderful release
In this event, Mancaron Jewelry brought the release and interpretation of the four new ace series of Fenghua, Gold Ring, Zodiac Spirit Dragon and Oriental Leisure Fun. A variety of types and styles of products cater to the diverse fashion needs of jewelry consumers with different personalities and different time scenes.
The Fenghua series is inspired by the aesthetics of the Eastern court, dignified and noble, and is a bright and prosperous one that has been precipitated for thousands of years; the gold ring series is known as the "explosion making machine", which is fashionable and changeable, and is a fashion pioneer that leads the trend.
On the occasion of the arrival of the Year of the Dragon, the Zodiac Linglong series combines the Chinese dragon with the ubiquitous "metaphysical pop" of young people. The auspicious totem exclusive to the East is the traffic code of the C position in the Year of the Dragon; the Oriental Leisure Fun series has both market fireworks and romantic poetry. The meeting of gold and jade is the perfect fusion of oriental artistic conception and modern aesthetics.
Live up to the brand mission: Celebrate women with jewelry
Since the establishment of the brand, Mancarón Jewelry has been committed to "celebrating women with jewelry", and has implemented this as a brand mission.
One of the highlights of this event was the user photo wall full of oriental beauties, which attracted many visitors to stop by. The photos of female users on display this time included multiple age stages, covering a variety of occupations, showing diverse personalities and vitality, vividly demonstrating the sparkling beauty that every oriental woman is born with.
At the same time, Mancaron Jewelry also launched the #Mancaron Wild Advocate #activity on the Xiaohongshu platform to encourage female users to express their confidence and shine.
In the new era of consumption, young consumers are constantly expressing their confidence in Chinese brands, Chinese manufacturing, and domestic consumption power. While Mancaron Jewelry is based on oriental culture, it is also constantly committed to the fashion and internationalization of jewelry design, striving to create an internationally influential oriental aesthetic system in the light luxury jewelry industry, so that domestic jewelry brands can be seen and loved by more people.
