/PRZWT/Guangzhou, February 12, 2025 - This battle is destined to rewrite the industry landscape again. This is the trend of the trend, Emma has a target, and finally accumulates the strength of the army, completes a new transformation, and will also achieve a new growth and leap.
On February 10, 2025, Emma held "2025 New Opportunities, New Growth and New Challenges" in Guangzhou - the 2024-2025 Emma Dealer Marketing Ceremony. This event, which brought together thousands of Emma dealers, is not only a summary of the achievements of all Emma people in the past year, but also a comprehensive planning and deployment of Emma's future strategy and development focus.
This is a brand new Emma, and it is also a fully-fledged Emma. Adhering to youth, fashion, technology, and user first, Emma has continuously created industry samples in terms of brand and products, services and experiences, enhanced core competitiveness, created Emma's strong gene that has been leading for many years, and also opened Emma's "new five-year" development plan. Such Emma is leading the industry's development rhythm in 2025, meeting future challenges and opportunities with a new attitude, stimulating its own strong potential with "good start" and "battle", and igniting a new round of development boom in the industry.
Fight, Emma!
New Emma starts a new game, building a new five-year Emma lead
Competition is never a single-dimensional, but an all-round and multi-angle contest. After years of tortuous development, the electric vehicle industry has already surpassed the sales theory, but has embarked on the track of high-quality and refined development. As an industry leader, Emma is well aware of the importance of healthy and sustainable development, and also knows the importance of self-innovation in the new stage of development. Emma has built its own competitive barriers with all-round advantages. This is not only a responsibility to tens of millions of users, but a firm commitment to the long-term development of the Emma brand itself, but also a high-quality template for the industry's high-quality growth.
When Zhang Jian, chairperson of Emma, issued the order "Act! Charge to 2025 to fully realize Emma's sixth five-year plan!", when Duan Hua, the elegant and determined vice-chairperson of Emma, shouted "Fight, Emma: Fight for yourself! Fight for Emma! Fight for the present! Fight for the future!" The call of this meeting has sounded the horn of Emma "reaching the top again".
All Emma people are well aware that this is not only a battle about performance and market share, but also a contest about brand honor and industry status; this is not only a rallying cry to win 2025, but also Emma's firm confidence and determination in future market competition.
To sublimate the soul of the brand with "youth, fashion, technology", to build Emma with color fashion, aesthetic design and inspection standards, to achieve user breakthrough and self-breakthrough with new products, new marketing, and new channels, and to create Emma's new five-year action plan with "customer first, customer achievement". As planned by Gao Hui, president of the Electric Vehicle Division of Emma Technology Group, Emma will comprehensively practice the new five-year user value proposition and manufacturer values of "customer first and customer achievement" with industry opportunities, market opportunities, user opportunities, competition opportunities, and management system evolution.
Emma is carrying out comprehensive innovation from top to bottom, from the inside and outside, further enhancing Emma's brand equity and endogenous motivation, ensuring that Emma will meet challenges and seize opportunities with a more new attitude and stronger strength, so as to achieve new growth and new leaps.
Product, look at Emma!
Comprehensive innovation and new layout, Emma becomes the product vane
Every stage of the development of the industry has its own unique characteristics. With the implementation of the new national standard and the improvement of the manufacturing threshold, there is no doubt that "products" will become the top priority in 2025. In the process of competing for product hard power, those companies that have formed large-scale and standardized, and have outstanding R & D and manufacturing strength naturally have an innate advantage. The advantage of products is not overnight, but requires years of deep cultivation of users, dedication to products, and keen insight and precise grasp of market trends.
With the concept of "user first" and profound product heritage, Emma has continuously made breakthroughs in popular colors, category innovation, technology research and development, etc., thus building an unshakable competitive advantage in the product end. It has led the industry product trend and market trend countless times with fashion and technology, and has contributed countless phenomenal explosive products to the industry. It has become synonymous with the industry product vane.
At this event, Emma once again launched different product categories such as women's product line, technology product line, commercial vehicle product line, three or four wheel product line, boutique & service product line, etc., which fully covered the needs of different client bases. The launch of these new categories not only demonstrates Emma's strength in Product Research & Development, technological innovation, and category leadership, but also further consolidates its leading position in the electric vehicle market.
Women's product line: with its fashionable design concept and popular color scheme, shaping women's unique driving experience. Emma Yuan Universe plays firmly in the industry's top DIY chair, creating a trendy ceiling for young women; Emma Q5 is luxurious, easy to control, and convenient, defining a new scene for family cars;
Technology product line: Adhere to youth and category innovation, and create a two-wheeled smart tram with super high performance, super long battery life and super comfort. Represented by the latest annual flagship Emma A7Plus, deeply cultivating user requests, with six unique skills of "fast, stable, handsome, dazzling, intelligent and cool", it has become a market explosion;
Commercial vehicle product line: continuous evolution, turning "single king's choice" into the basic standard of Emma commercial vehicles, with higher speed, safer configuration, stronger battery life, and more experience scenarios, to become the profit product that understands merchants best;
Three or four product lines: Emma Xiusan maintained a continued high growth rate, actively explored replicable successful operating models, personalized product portfolios for different regions, and released a safer, more comfortable, smarter, and more durable high-end canopy - Emma Enjoy CA500 Extreme Edition;
Boutique & service product line: With self-developed gold standard batteries, 4 major tire series, large single products, etc., to achieve high cost performance, new upgrades and high-quality differentiation, improve service efficiency through accessories "Three Days Up", "Direct Access Second Network", etc., improve service store enthusiasm with national joint insurance subsidies, star store work order subsidies, etc., and cooperate with PICC central enterprise authoritative insurance institutions to create "product liability insurance" to make merchants worry-free, and start a "user re-engagement plan" to fully undertake service store decoration.
Over the years, Emma has been building a product advantage of "one centimeter wide and one kilometer deep". From the self-research and self-practice of core components to the overall fashion design, technological innovation application, service experience upgrade, etc., Emma strives for excellence and strives to achieve the ultimate in every detail. With new categories and new layouts, Emma is driving innovation, continuing to lead the trend of product development in the industry, and also setting a new benchmark for the current industry to innovate.
Courage to surpass, Emma breaks the game!
Continuing to cultivate and create unique skills, Emma is bound to win in the future
At every turning point in the industry, opportunities and challenges coexist, especially for experts, who often compete with internal strength and determination. At the turning point of the industry in 2025, Emma showed extraordinary insight and execution. In the face of new trends and new needs in the market, Emma did not choose to be conservative, but took the initiative and responded quickly, seizing market opportunities with new product lines, and leading industry changes with a more forward-looking layout.
In the fierce competition in the industry and the rapidly changing end point market, Emma always stands at the forefront of the industry, keenly captures the opportunities brought by every turning point, and maintains a strong fighting spirit and strong determination.
In Emma's thousand-person dealer event, we saw Emma's chairperson's message proposing to "improve product gross profit, optimize product structure, loosen the constraints on customers, and increase customer survival and profitability". Gao Hui, president of domestic market of Emma Electric Division, emphasized the need to "achieve customers' manufacturer values - continue to improve customers' profitability". Tao Feng, general manager of domestic market sales of Emma Electric Division, once again made it clear that "facing the future, Emma, dealers, and stores work together to build healthy and sustainable profitability". These strategic guidelines not only demonstrate Emma's deep insight into industry trends
It also reflects the high importance Emma attaches to the win-win development of partners. Emma knows that only by working hand in hand with customers and facing the ups and downs of the market can we remain invincible in the fierce market competition and achieve a breakthrough in market opportunities.
The top and bottom want to achieve the integration of manufacturer value, continuously expand product advantages, strengthen the construction of new retail channels, and continue to deepen and enrich Emma's unique skills. Emma has made sufficient strategic preparations and tactical deployments for the comprehensive leap in 2025.
In terms of boutique services, Emma has joined forces with the PICC central enterprise authoritative insurance agency to create "product liability insurance" and become the first in the industry; in terms of new retail, Emma has fully deployed online and offline, vigorously promoted, achieved linkage and full coverage, and empowered end point store sales; in terms of product strategy, Emma has strengthened product portfolio, accurately implemented policies, expanded influence and appeal with flagship products, expanded market share with four product lines, and finally achieved comprehensive product leadership; in terms of channel incentives, increased service empowerment, comprehensive protection and enhanced profitability... These measures will ensure that Emma can receive
In the coming industry competition, we will break through quickly and make a comprehensive leap.
Write at the end
Fashion Emma is a role model for all enterprises and a golden sign for the industry; Technology Emma represents the new trend of the industry and is the infinite possibility of the future of the industry; Young Emma is the growth memory of more people, Jay Chou, "Love, act now", "Star Chasing Music Festival" has huge appeal. And 2025's Battle Emma will undoubtedly promote the reshuffle of the industry landscape and lead a new round of high-quality growth of the electric vehicle industry....
