/PRCWT/Beijing, Jan 16, 2024 - Ferrero Rocher, the official sponsor of the hit TV drama "Flowers", has presented Chinese consumers with a variety of new Spring Festival gift boxes to usher in a lucky New Year. The launch of the Dragon New Spring series products, not only adhering to Ferrero's consistent high quality, into the essence of Chinese culture elements, but also launched suitable for the multi-celebration scene of the golden gift box, so that consumers taste delicious, pass blessings at the same time, feel the charm of Chinese culture. In order to fully display Ferrero's multi-product matrix and sincere intention to present the Chinese New Year of the Dragon, Ferrero Rocher held a special garden party in Shanghai to start a New Year with a special event.
Immersive Spring Festival garden party to welcome the auspicious Year of the Dragon with golden heart
On January 11, Ferrero Rocher staged a limited-time immersive Spring Festival garden gala with the theme of "Golden heart, time becomes gold" at the Peace Hotel in Shanghai. Ferrero combines the traditional Chinese red with the classic gold of Ferrero Rocher, and decorates the new Chinese elements popular with Chinese young people. Supplemented by colorful Chinese Spring Festival special activities, Ferrero creates a golden garden party filled with strong Spring Festival atmosphere. In combination with Ferrero Rocher Spring Festival limited products, the event site specially arranged "holding a gold bucket", "building gold Mountain", "writing gold characters enjoy gold luck" and other interactive sessions, so that visitors can immerse in Chinese culture, but also for their families and friends to offer good New Year wishes. In addition, customized services are also on display at the scene, highlighting the charm of Ferrero Rocher's "point 'gold'" in a warm celebration atmosphere.
A variety of New Year gift box creative release, increase the gift market, deepen the scene marketing strategy
For the Spring Festival, Chinese people have many unique ways to celebrate and festival wishes, "Gong Xi Fa CAI" is one of the most traditional auspicious words and New Year greetings. In order to meet people's good hope for New Year's money and daily bucket of gold, Ferrero Rocher has launched the first bucket of "gold" festival gift box for the New Year of the Dragon, which contains 8 boxes of 8 pieces of classic Ferrero Rocher gold balls, like 8 pieces of treasure. The shape of the gold bucket combined with the traditional Chinese auspicious number "8", when the gift is more appropriate to convey the Chinese consumers wish family and friends a bright future, for the New Year plus "gold" luck.
In addition to continuing to deepen the traditional festive gift scene, Ferrero Rocher this year also brings creative new products suitable for diverse scenes, and deepens the scene-centric marketing strategy. Based on the insight that the current young people prefer the sense of ceremony, atmosphere and experience, and in line with the consumption habits of young people who love online shopping, Ferrero Rocher this year launched a special "atmosphere sense of the magic", bringing a "gold" mountain 60-grain Spring Festival limited party gift box exclusively provided online. Consumers can DIY Ferrero Rocher "Jinshan" at home, with the New Year aesthetic for family reunion, friends party to create a strong New Year atmosphere, with the eye-catching "Jinshan" shape for the festive warm atmosphere.
In addition, getting together with family and friends and sharing joy is a common New Year's wish of every Chinese. Ferrero Rocher is committed to leaving a golden mark on every occasion of celebration. In the New Year of the Dragon, Ferrero Rocher has also brought Chinese New Year limited products, Chinese dragons cruise and hover in the flowers, presenting a vibrant and auspicious Spring Festival scene, adding auspicious meanings to the festival.
At the same time, for the pursuit of personalized and exclusive gift needs of young groups, this Spring Festival, Ferrero Rocher continues to bring exclusive customized greetings to consumers, covering the whole line of new Dragon Spring Festival products. In addition to online channels, Ferrero also extends customized services to offline supermarkets, where consumers can choose and send special Spring Festival blessings to themselves, their families and friends while visiting the supermarket, making the Spring Festival gifts more unique and more innovative.
Mr. Xia Qinnan, Marketing Director of Ferrero Rocher China, said: "Ferrero Rocher adheres to the consumer as the core and values people's emotional connection. We hope to continue to be driven by high quality and craftsmanship, and further improve the experience of products to consumers by continuously expanding a variety of consumption scenarios. This Spring Festival, observing the demand of young consumers for personalized products and the pursuit of the Spring Festival, we launched the Spring Festival series gift box to bring consumers a more localized, more diversified and more unique Spring Festival consumption experience, and at the same time, convey Ferrero's wonderful Spring Festival wishes to consumers."
As the New Year begins in 2024, Ferrero Rocher hopes to dig into different consumption scenes during the festival, and arrive at important moments such as gifts, family reunion, and friends, adding golden heart and going to a new journey with consumers.
