/PRCWT/December 14, 2023 SHENZHEN - In the process of globalization, Haier Zhijia is continuously expanding its leading edge in various regional markets through various measures. According to the latest data, in the Middle East and Africa, Haier Zhijia has doubled its growth in three years, doubling the overall speed of the industry. Among them, in the Gulf region, Haier Shangkong's performance has increased by as much as 90%. On December 4, local time, the opening of the five major industry exhibitions in Dubai, Haier Zhijia also made a simultaneous appearance on the scene, displaying leading product technologies and smart home solutions such as commercial air conditioners, household air conditioners, and washing machines, further narrowing the distance between users and consolidating market position.
The Dubai Five Industries Exhibition was launched in 1980 and is the largest construction industry event in the Middle East. The exhibition covers building materials, hardware tools, ceramic bathrooms, air conditioning and refrigeration, construction machinery, and other industries. It provides a platform for professionals and brands from all over the world to communicate. After nearly 40 years of development, it has become a wind vane of the Middle East construction industry.
At this exhibition, Haier Zhijia implemented the user-centered product design idea and unveiled a number of differentiated intelligent products, bringing efficient and high-quality use experience to the exhibitors. Represented by commercial air conditioners, the MTV-5 series of commercial air conditioners on display this time are equipped with wider heat exchangers and achieve more accurate temperature control, which not only increases the overall work efficiency by 30%, but also can control the temperature error within 1 degree Fahrenheit. At the same time, the MRV-5 is also the first commercial air conditioner series in the industry to use wireless communication technology, which effectively simplifies the installation and maintenance of air conditioners by replacing complex wired network wiring through wireless networks.
In addition to the innovation of basic functions, Haier Zhijia also upgraded the energy efficiency and scene functions of the exhibited products to take into account the needs of users for energy saving and integration. At the exhibition site, Haier Zhijia showcased its latest designs in air conditioners and washing machines, allowing these products to effectively reduce energy consumption while maintaining performance. The addition of scene functions allows these products to be intelligently connected through wireless networks, making it convenient for users to manage and control their appliances anytime, anywhere.
Relying on innovative technologies and scenarios, Haier Zhijia has gained extensive attention at this five major industry exhibitions in Dubai, which will further promote Haier's continued growth in Central and East Africa. In the future, Haier Zhijia will continue to iterate on technology, strive to create a more comfortable and intelligent life experience for users, and also create a broader space for its own overseas development.
