/PRCWT/December 14, 2023, GUANGZHOU - Under the consensus on carbon reduction, the global transportation mode is accelerating the transformation to a low-carbon transportation mode represented by electric vehicles. Looking back at 2023, not only domestic electric vehicles are competing in the global market, but electric two-wheelers with over 350 million users are not only driving the low-carbon travel upgrade of the Chinese people, but also becoming another bronzing business card of China's intelligent manufacturing that is famous all over the world. Like the story that happened in many manufacturing fields, technological innovation is reshaping China's electric two-wheelers, achieving high-quality growth from quantity to quality and leading the world. Among them, Emma, as the industry leader, will continue to up the ante technology innovation to empower low-carbon travel in 2023, resonating with the beauty of internal nuclear technology and external fashion, and setting the best example for the high-quality development of the industry.
Looking back at 2023, Emma's national sales continued to grow at a high rate, and continued to explode throughout the year. In the beginning of 2023, Emma achieved an iterative upgrade of its own engine series technical route, released the high-profile Emma Engine 5 technical system, and simultaneously launched the 2023 flagship model "Emma Commander 2023" equipped with the engine 5 technical system, which also officially opened its own "explosive" new era throughout the year.
Throughout the year, models such as the Emma Egg series, Emma Shining series, Emma Time, Emma Lafite Mico, and Emma Commander Pro have not only become the "same star" that is deeply recognized and loved by the Chinese people through major top-tier platforms, but also rely on strong product performance and reliable quality assurance, allowing users to "go all the way" in all scenarios, continuously setting off a hot-selling storm.
As we all know, for electric two-wheelers, the core three-electric system largely determines the boundaries of vehicle performance, and will also determine the upper limit of brand and industry development. Behind Emma's hot-selling "explosive products" throughout the year, it is a strong support for its brilliant technological innovation achievements at the core three-electric level.
In terms of motor technology, Emma combined different road conditions and user requests to develop a flat original silent motor, a mountain version of the creeper motor, and a long-life version of the salient motor to ensure that the motor can meet the power and battery life needs of users in different road conditions; in terms of batteries, the material, process and structure of the gold standard battery are upgraded in an all-round way, the energy density is increased by 20%, and the 100-kilometer true battery life is effectively assisted; the self-developed azure controller adopts the international leading automotive-grade development technology, and has a number of national technology patents, which perfectly fit the engine motor and the gold standard battery, maximizing the power and energy effect.
At the same time, Emma has built Emma electromechanical factories in Chongqing and Tianjin, becoming one of the few brands in the industry to achieve self-developed and self-produced motors, and will continue to increase its own production rate as production capacity increases.
The leading and diverse science and technology innovation achievement matrix has allowed Emma to be more adept at building products, achieving full-scenario travel satisfaction for different users, and through the "Flipping China" organized by China National Geographic, Emma's hard-core technology in the dimensions of battery life, performance and quality has been validated during a three-month and nearly 10,000-kilometer journey.
While gaining user recognition, Emma, who continues to deepen scientific and technological innovation, has also gained wide recognition from authoritative organizations, authoritative media and authoritative platforms in related fields. It has not only become the only designated vehicle in the industry to be invited to Shine at the World Intelligent Conference and the Summer Davos Forum, but also continues to receive a number of authoritative media, including CCTV, Xinhua, etc., to continue to focus and carry out special reports.
At the same time, Emma's achievements and perseverance in innovation have also been highly recognized by industry authorities and invited to work together to explore the establishment of industry standards.
Emma not only participated in and as the editor-in-chief unit to develop the national standard of "electric bicycle energy consumption rate and mileage test method", but also joined the China Institute of Standardization to win the bidding and other authoritative institutions to formulate industry group standards for 100 kilometers of battery life and 100 kilometers of accurate battery life.
In fact, from the new national standard for electric vehicles to the later formulation of many industry standards, we can see Emma's figure. Since 2020, Emma has participated in the formulation and issuance of a number of standards, involving industrial services, core technologies, product quality and other aspects, all of which have strong practical significance.
In the context of the "National Double Carbon" strategy, under the general trend of global energy conservation and environmental protection, Emma, who has become a "Double Carbon Pioneer" with core technology breakthroughs, not only helps the national "National Double Carbon" strategic goal to be achieved with practical actions, but also makes positive contributions to the global green cause. It further consolidates Emma's position as a pioneer in the "100-kilometer" era, providing a very valuable reference for the industry to explore the technological evolution of long-range products, and draws a blueprint for the high-quality development of the industry with the leading effect.
Since 2015, it has taken the lead in the deployment of intelligent research and development in the industry, fully demonstrating its insight into future travel trends. And the year 2023 is about to pass, which can be called the highlight of Emma's intelligent development.
In terms of convenience, Emma creates a "people-car-machine-cloud" link foundation to achieve a variety of convenient functions; in terms of efficiency, through big data to better solve the pain points of user requests, and assist the government in precise policy implementation; in terms of reliability, through domestic and foreign stability authority certification, and self-developed controllers integrate software and hardware to create a reliable intelligent system; design light, medium and high intelligent platforms for different user requests, and achieve cost and quality dual control through technological innovation, so that intelligent addition does not increase the price, so as to achieve scientific and technological equality.
At the same time, Emma is also making more friends in the science and technology circle through cross-border integration, building "product intelligence, intelligent equipment, intelligent ecology, intelligent friends" Emma's intelligent blueprint, becoming a partner of Hongmeng Zhilian, and has successively released Emma Sunny Mico to support Hongmeng Zhilian version, Emma S1 Zhixing helmet, well-known designer cooperation helmet, trendy clothing and other all-ecological products, continuously strengthening the product intelligent experience, on the basis of minimalist interaction and minimalist connection, to achieve cross-ecological intelligent collaboration, making electric vehicles more playable.
Through the construction of an intelligent ecosystem, Emma has not only brought "intelligent and inclusive" into reality, bringing users a happy experience of fashion and technology while riding, but also received high recognition from the authoritative organization Weikai, and won the industry's first two-wheeled electric vehicle intelligent central control system excellent product certification.
Conclusion
From a competitive point of view, opportunists can only win temporarily, pragmatists will win in stages, and long-termists can win sustainable victories. Emma, who takes fashion as the soul and technology as the key, is undoubtedly the representative of industry long-termists. Under the glamour of fashion, Emma, who holds high the banner of technological self-reliance and self-improvement, is undoubtedly carrying users' pursuit of future travel, and also delivering the high-quality development of the travel industry and the inexhaustible driving force of China's intelligent manufacturing.
