December 12, 2023 Wuhan -- With the increasingly rich and diversified content of XiaoHongshu car, and the interactive atmosphere of car friends' sharing continues to mature, XiaoHongshu Station officially launched the automotive industry IP "Play Car Festival" at the end of 2023 under the theme of "releasing the charm of automobiles and breaking the inherent pattern of playing cars". Through online play car topic interaction + offline car x trend x art tripartitic integration of large carnival week, magnify the charm of play car at the same time, and work with the industry to explore the new communication perspective of the automotive industry to explore the new possibility of planting grass - trading full link of car companies.
The first Little Red Book "Play Car Festival" with the theme of "Play car without format" was jointly launched in early December by the famous actor and racing driver Lin Zhiying and the official Little Red book @car potato @city intelligence official online. Throughout December, users can participate online by choosing a topic track to share their driving stories. The offline "Play Car Festival" will also be set on December 9-10 in the Optical Valley Ecological corridor of Wuhan High-tech Zone, which will collect multiple surprises such as ultra-rich fancy play, creative interaction of car giants, special landing of artists and stars, and car purchase benefits.
Many wonderful, all in this weekend's large-scale play car interactive carnival, together to "play car festival" to open the offline carnival!
01 Online and offline linkage to create fun driving experience
As a festival specially created for "car", "car" is always the core theme of "Play Car Festival". In order to allow car riders to more fully perceive the fun of playing cars, the small red book will build the event site into a multi-functional space layout of car experience, pure play/punching, refitting auto show, sports camping and other functions, and break down the "play car" into multiple dimensions such as exhibition car, car change, car play, car evaluation, so that whether it is a novice or an old driver, You can feel the unique charm of the "car" in the field you want to play.
On the day of the event, 98 cool modified cars with very personal style will be displayed on the scene, so that the car friends can have a feast of eyes. Car friends can also join the low lie drill pipe, loud voice, pressure balloon and other car interactive projects, in the tense and exciting race closer to the car, from the appearance to the performance of the full range of the attraction of the car. There are also exciting interactions such as voting for the King of MoDs to make this weekend not a boring minute!
As an activity initiated by the small Red Book, the online and offline interaction of the "Play Car Festival" is a full effort. Car riders can take photos in the "play car area", "punch card & pure play area" and other activity areas, and can also choose to join the "sports area" and "camping area" wonderful activities, matching the most will live the play partner, and experiencing the most fashionable weekend lifestyle together. This offline, the Little Red Book play Car Festival is working with Wuling Automobile to create a "dopamine punch zone", hand DIY, smiling big head photos and other interactive modes! Drivers are invited to connect online and offline fun experience in the joy.
02 Luxury Autobot party, superimposed huge surprise
A cheeky weekend party with a big surprise.
During the two-day event, KNOWKNOW, Parker, Shangguan Love, DP Dragon Pig, YOUNG13DBABY, KIGGA, Wang Xinyu zoe, 3BangZ, Future Star and other car people will be surprised to drop in and interact with the car friends, ignite the scene with enthusiasm, and open the weekend good time in the carnival!
There are plenty of benefits at the event site. As the most intimate partner of the car friends, the little red book "Play Car Festival" has prepared a lot of surprises for the car lovers. The site can not only receive car subsidies provided by the Wuhan East Lake New Technology Development Zone Commerce and Foreign Affairs Bureau, a single car subsidy of 2000 yuan per unit. Drivers can also receive sweet potato coupons through offline punching and interactive, exchange large visible bag canvas bag, car potato hand office, music festival towels, play car festival stickers and other peripheral benefits. Car friends who can not go to the line can also participate in the activities through the small red book play Car Festival H5 page, there are a large number of interactive prizes waiting for you to unlock the line!
"Play Car Festival" is ready to go, this weekend, come offline encounter a lot of rich gameplay and wonderful moments! Go to Little Red Book search # Little Red Book Car Festival Click on the brand area above to enter H5, drop down to "Go to book offline car festival", according to the H5 guidelines to "get" admission QR code!
On December 9-10, friends who love cars and love to play, let us gather together in the Optical Valley Ecological Corridor of Wuhan High-tech Zone to unlock the happy time with cars!
