/PRCWT/Turkey, November 27, 2023 - Turkey's TFI TAB Food Investment company has opened 3,000 restaurants worldwide
Lions danced, gongs and drums roared. On November 27, Burger King officially opened its 1,500th store in China - Beijing Delta Center Store, which is also the 3,000th restaurant in the world of Turkey's TFI TAB Food Investment Company (hereinafter referred to as: TFI Company).
Korhan Kurdoglu, CEO of TFI and Chairman of the Board of directors of Burger King China, and Atakan Bozkurt, CEO of Burger King (China) Investment Co., LTD., attended the scene to mark the lion's eyes and ring a gong to open the market. "3,000 restaurants is just the beginning. We are very optimistic about the Chinese market. In the future, we will continue to invest and expand the Chinese market to open more delicious restaurants." "Said Khan.
Milestone achievement: 3000 as the beginning, win-win future
Burger King Beijing Delta Center is located in the east expansion area of Beijing CBD, where there are many business buildings and mature cinemas and children's training institutions. "Weekday consumers are mostly white-collar workers, and holiday consumers are more people who go shopping and go to the movies." Xu Ying, the manager of Beijing Delta Center store, received the plaque of 1,500 stores from Botao today, and she felt very excited.
Since 2012, TFI has been the sole agent of Burger King's operation in China, and it took six years to rapidly develop the Burger King brand from only 63 stores to 1,000 restaurants. After three years of difficult epidemic, the development of Burger King in China has accelerated again in 2023. Today, Burger King's stores have spread to more than 200 cities in China. The number of stores reached 1500!
Xu Ying, who joined the company in 2015, witnessed the rapid development of the company and also experienced difficult years with the company. She is proud that more and more consumers know about Burger King's "fire-baked delicious", and she is also very sad that in difficult times, the company does not "discount" the welfare and treatment of employees. "I believe that our company will become better and better!"
Botao said that Burger King China has established a business centered on Chinese consumers, combined with the conditions of the Chinese market, to create a pleasant dining environment for consumers, and provide quality food to as many customers as possible at reasonable prices. At the same time, with excellent operational and marketing capabilities, we seek long-term development in the Chinese market. "This is the reason for our continued success in China, as we are committed to continuous product and service innovation to provide our customers with a superior consumer experience."
With the landing of Burger King's 1,500th store, political and business leaders from China and Turkey have sent their wishes. Khan pointed out that for TFI, 3,000 restaurants is just the beginning, and there is a broader market waiting for us to explore in the future.
The 10th anniversary of the Belt and Road Initiative: a two-way journey
2023 coincides with the 10th anniversary of the Belt and Road Initiative. As an important stop on the "Belt and Road" route, Turkey plays an important role in the "Belt and Road".
Khan said that in addition to being the CEO of TFI, he is also the chairman of the Turkey-China Business Council, and he is well aware of the importance of internationalization strategy, and the "Belt and Road" Initiative has also brought new development opportunities for Turkish enterprises.
The first Chain Expo is an important opportunity for display and cooperation. It is reported that the TFI company will bring Burger King's upper, middle and downstream service providers to the chain Expo for the first time. French fries from ATakey in Turkey, bread from local suppliers in China, meat patties... In the 120 square meters exhibition area, it will focus on the whole industrial chain supply system from agricultural products and food processing to warehousing and logistics to restaurants, fully demonstrating its strong localization ability of supply chain and international supply ecosystem. At the same time, the Turkish Foreign Economic Relations Committee and the Turkish Industry and Commerce Association organized more than 50 entrepreneurs from the Turkish agri-food industry, catering industry, information industry and financial industry to visit the exhibition and supporting activities, learn and exchange with the industry participants in the first chain Expo, connect with the industry related buyers, and open up more potential cooperation opportunities. "We will strive to expand into Turkey and China, two emerging markets, to build the whole industrial chain from farmland to table ecosystem, led by the international brand Burger King restaurants, to promote the healthy and green development of the entire agriculture and food industry chain." "Khan said.
Firmly believe in the Chinese market: continuous investment, rapid development
"As one of the largest markets in the world, the Chinese market has huge market potential. As a multinational company, Burger King has always been full of confidence in the Chinese market and will continue to increase its investment in the Chinese market." Khan introduced that, on the one hand, TFI will bring "Chinese technology" into Turkey, on the other hand, it will also bring Turkey's operating experience into China, through exchange, mutual promotion, to achieve two-way growth. "As the largest Turkish investor in China, we always believe that we can achieve common prosperity of trade and commerce between China and Turkey. Finally, we can share each other's work."
Industry insiders said TFI's opening of 1,500 Burger Kings in China is also seen as a positive signal for China's economic recovery. Botao stressed that in the context of the current slow recovery of the global economy, Burger King China has also made many positive efforts in 2023, and has made new attempts and explorations in digital transformation and e-commerce channel expansion. According to the plan, the Burger King mini program that pays more attention to the construction of the interactive system will be upgraded again at the end of this year, at the same time, the Burger King APP will also be available to realize personalized strategy development on the basis of panoramic user insight and user refinement, truly realize the closed-loop of brand public and private domain marketing, and create a long-term healthy growth system for the brand.
For the future development of the Chinese market, Burger King China also has its own insight. Botao introduced that in China, "national tide consumption" is rising. In recent years, the younger generation has paid more attention to Chinese culture and traditions. In addition, the survey showed that 40.4 percent of consumers who patronize fast food restaurants in China prefer menus that combine Chinese and Western ideas, while the demand for healthy menus is on the rise in China. "Burger King China is aware of these trends, and a series of products, menus and Spaces designed for young people will emerge in the future." "Said Botao.
