/PRCWT/Beijing, November 2, 2023 - The sun rises in the east, and the sun shines brightly. With the full advance of the road of the great rejuvenation of the Chinese nation, the rise of national brands has been the general trend. In this journey, the brand as an enterprise to break through the industry barriers, out of the red Sea, across the blue ocean, the achievement of entrepreneur dreams, to achieve corporate social responsibility, become the national benchmark glory weapon; On the other hand, brand, as a tool for promoting the country, plays an important role in enhancing China's international status and promoting Chinese enterprises to the world.
In order to promote the development of national brands in the new era, the China Media Group launched the heavyweight IP "National Brand Dazzling East" in the golden section of the news channel of the Central Radio and Television Group. This project adheres to the trend of The Times, transmits the national power and feels the original concept of the enterprise, accompanies the growth of China's outstanding local enterprises, promotes China's high-quality national brands to go abroad, and conveys the voice of China to the world. Telling Chinese stories well, shaping national glory, providing display Windows for Chinese high-quality brands, can effectively complete the authoritative influence of brand communication, and help cultivate outstanding national brands with influence.
CCTV news "National Brand Dazzling East" interprets the unique charm and value of national brands from a new perspective. We have strengthened national confidence, carried forward Chinese characteristics, and let the world witness the beauty of the East. With the continuous improvement of China's international status, the development of national brands has become our indispensable mission. We should be committed to strengthening the strength of national brands, contributing to the prosperity and development of national culture, and showing the world our national brand confidence!
Advertising content, the story has temperature
With the continuous development of The Times, the audience's acceptance of advertising is also constantly changing. In order to break the stereotype of advertising, content advertising is favored because it can deliver more accurate and reliable information. In this era of information explosion, as the most authoritative and influential communication platform, the main station has naturally become the first choice of advertisers. Continue to lead major national brands to overcome the "broken circle" problem. In this environment, CCTV News "National brand Dazzling East" IP in the native advertising content presentation to do a full homework, to create a national brand with temperature. Combined with the content of the "Eastern Time and Space" column, this IP tells the history and cultural inheritance of national brands in a creative way of telling Oriental stories, records the common growth of brands and countries according to the real content of enterprises, and conveys the temperature of enterprises with real feelings to achieve empathy with consumers, so as to achieve better advertising reach and transformation effect.
Spread the topic, detonate attention
CCTV News "National brand dazzling East" IP with the head station to play "excellent form", "topic" two sets of combination, committed to creating a unique scarce plate, by creating hot topics to arouse the attention of the whole society. In order to make the temperature of the brand more deeply rooted in the hearts of the people, the IP integrates the use of major media resources, firmly around the "core detonation platform", "content bearing platform" and "MCN fermentation diffusion platform" three major publicity positions, by the national platform high starting point, high occupation for brand publicity. Coordinate the dissemination of large and small screens with the explosion of topic fermentation, integrate CCTV prime time resources "Eastern Time", "Legal Online", central video, CCTV network, CCTV news, CCTV Weibo and other platforms, boost the volume of sound into traffic, traffic into sales, take the development of the all-media era, improve the social attention of national brands, enhance the mass influence of high-quality enterprises.
Spread word of mouth, the concept is upgraded
The "ritual sense" is the cultural gene of the brand, and the offline activities of the high-quality brand can stimulate the reputation of the enterprise in the hearts of consumers, greatly promote the ability of high-quality enterprises to explore the market, and build the position of the brand in the eyes of the audience. CCTV News "National Brand Dazzling East" IP focuses on online and offline linkage, large and small screen integration, complete the industry's rare annual ceremony activities, create a public relations information release platform, focus on the enterprise's empathy content throughout the year, select the annual person, story, new products, carry out industry, cross-industry forums, summits and other activities to realize the sublimation of the concept of dazzling East. Make a strong endorsement for the future innovation and upgrading of own media products.
The East has temperature, brand to help
Dig Oriental stories and pay tribute to national brands with temperature. Brand is a microcosm of corporate cultural spirit and value concept, and national brands represent the development level of a country's relevant industries. The rise of national brands cannot be separated from the cultural heritage and story feelings behind the enterprise. CCTV News's "National Brand Dazzling East" IP, with its story works written with deep feelings, empowers excellent national brands, helps them enlarge emotions and win attention, thus rapidly breaking down communication barriers and winning followers who are willing to listen to the brand. Inject soul into the development of national brands.
In addition, CCTV News "National Brand Dazzling East" IP will continue to integrate all media resources, jointly with the China Media Group, write national stories, feel the feelings of the enterprise, feel the original intention of the enterprise, create value for the society and consumers, actively undertake the platform for the internal and external display of excellent national brands, and effectively enhance the credibility and influence of the brand. Transmit the national strength of the eastern powers.
