/PRCWT/[Shanghai] [October 24, 2023] Achilike Hitachi Home Appliances held The 2023 Achilike Hitachi - Japan original Refrigerator New media conference with the theme of "The Art of Ease, Innovative Art and Life" in the new Design Hall on the second floor of Shanghai Museum of Glass. Officially launched Hitachi's new GX series refrigerator - R-GWC670TC.
Mr. Ioka Aichi, General manager of Achilike Hitachi Home Appliances, Ms. Wang Lei, director of Advertising Department, and Mr. Yang Wei, director of Enterprise Painting Department, joined hands with Michelin chefs and well-known media and designers in The industry to explore the ingenuity of Hitachi's new GX series refrigerator and interpret the new brand concept of "The Art of Ease".
First, product functions and highlights
"The Art of Ease", the relaxed home life brought by the Achilic Hitachi brand
This new Hitachi GX series refrigerator, adhering to The concept of Hitachi home appliances "pursuing excellence, continuous innovation, providing exquisite products", has made innovations and breakthroughs in appearance and humanization, aiming to meet the personalized needs of urban families for high-quality easy home life, and is committed to creating a new experience of "The Art of Ease".
-- Modern minimalist style, new ultra-thin can be embedded cabinet design
Hitachi's new GX series refrigerator features a mirror-like panel with a wood grain trim to inject an elegant texture into the kitchen space. The mirrored glass panels are not only easy to clean, but also make the whole space appear more open and bright. The new ultra-thin embeddable cabinet design is a good fit for the integrated home decoration scene of the modern home kitchen. In today's increasingly tight urban living space, this design cleverly solves the problem of space utilization and adds more freedom to consumers' kitchen layout planning. It not only saves space, but also adds a modern feel to the kitchen, fits in with other high-end kitchen appliances and decorative elements, and makes the refrigerator easier to clean and maintain. Hitachi's new GX series refrigerator is not only a high-performance home appliance, but also can be well integrated with a variety of different styles of kitchen, showing elegant taste.
-- A new generation of vacuum ice temperature, inhibit dryness, lock delicious
The new generation of vacuum ice temperature preservation technology in Hitachi's new GX series refrigerators can create an independent sealed space, effectively inhibit drying, and keep meat and fish fresh. It is not easy to freeze when stored at about -1℃, and it is not easy to damage the cell wall while discharging the air in the ingredients, and retain the flavor of the ingredients.
Second, Achilic Hitachi leader speech content
Mr. Eji Ioka, General Manager of Achilike Hitachi Home Appliances (Shanghai) Co., LTD., said at the press conference: "As we all know, on July 1, 2021, Arcelik A.S. With Hitachi Global Life Solutions, Inc. With the new joint venture, we manufacture, sell and provide after-sales service for Hitachi branded home appliances such as refrigerators, washing machines and vacuum cleaners worldwide (outside the Japanese market). We have not only inherited the concept of quality as the fundamental, but also have been working hard to create a different concept that can bring ease and happiness to people's lives through household appliances. We hope that through today's event, we can better communicate the brand's mission and vision and bring this new refrigerator product to consumers."
The concept of "The Art of Ease" of Achilic Hitachi home appliances is a good "UNITED" integration of science and technology and life, insisting on ingenuity, simplicity and innovation as the core competitiveness, so as to create and surround a theme of "innovative art, easy life". Nowadays, people have higher and higher requirements for the quality of life, the product appearance, performance and other aspects of the demand has become a consumer trend, based on consumer demand, Hitachi home appliance brand carefully designed, ingenuity carved, determined to bring consumers a better choice of life, committed to the development of high-end home appliance products, so that people's life more convenient, fast, beautiful. The new GX series refrigerator, with ultra-thin built-in cabinets and modern simple design, fits people's psychological needs and the concept of simplifying life, bringing consumers a relaxed home life.
3. Expert interaction
Industry experts help to talk about the concept of fresh storage
In order to more deeply and clearly convey The new brand concept of "The Art of Ease" of Hitachi home appliances to the guests on the scene, Mr. Feng Wei, a well-known five-star hotel executive chef and food expert, was specially invited to the conference site to express his opinions on food ingredients storage with the media and guests present, bringing a unique interactive experience. In combination with the major functions of Hitachi's new GX series refrigerator, Mr. Feng Wei shared his unique insights on food preservation with the guests from the perspective of nutrition. By making dishes on site, the guests further learned about the preservation methods of food ingredients and the functional highlights of Hitachi's new GX series refrigerator, including the inner wall material made with platinum catalyst technology. It can also restrain the loss of nutrients while keeping vegetables and fruits fresh; The new generation of intelligent preservation technology in vacuum ice temperature area forms an independent sealed section, which effectively inhibits the drying of ingredients and is not easy to freeze, avoiding affecting the flavor and taste; Even in the absence of plastic wrap, cold air with moisture can inhibit dryness and discoloration.
Iv. Summary of activities
The "The Art of Ease" 2023 new product conference is not only the global debut of Hitachi's new GX series refrigerator, but also a concentrated demonstration of the common brand concept and strategic direction of Achilick and Hitachi. Achlik has capabilities in high-end products and global supply chain management, while Hitachi has extensive experience in home appliance manufacturing, research and development and marketing. This event is an important stage for Achilick Hitachi Home Appliances to showcase its comprehensive advantages in research and development, procurement and production systems, while strengthening its competitive position in the global market. This not only reflects the brand power of the two companies, but also highlights their common goal of driving continuous improvement in technology and quality in the home appliance industry.
As an advocate of high-quality home appliance lifestyle, Atelik Hitachi Home Appliances looks forward to sharing The brand concept of "The Art of Ease" with people through this conference, and will continue to take excellence, innovation and refinement as its core competitiveness. Hitachi's new GX series refrigerator R-GWC670TC will break consumers' inherent cognition of home appliances, provide urban family home life solutions for Chinese consumers who pay attention to the quality of life through core technology, and experience the beauty of easy home life in a square inch.
About Arcelik Hitachi Home appliances
Founded on July 1, 2021, Atelik Hitachi Home Appliances is a joint venture between Atelik and Hitachi to produce, sell and supply Hitachi branded home appliances, including refrigerators, washing machines and vacuum cleaners, for the global market (except the Japanese market). Achilick owns 60 percent of the new company, while Hitachi holds 40 percent. Through this joint venture, Achlik and Hitachi will combine their respective expertise, such as research and development, procurement and production systems, to optimize the joint venture's global supply chain and strengthen its competitive position in the market.
