/PRCWT/ Beijing, September 13——When it comes to the most volume industry this year, cars are undoubtedly on the list, and various car companies have made a big move to grab the market, which also gives consumers a "problem", how to choose a good car has become the key. At this time, the warranty rate list becomes an important reference basis, after all, the level of the warranty rate is often directly linked to the quality, recognition and popularity of the car, and has a significant guiding effect on the purchase of cars by consumers.
Recently, in the "August 2023 Chinese Automobile Warranty Rate Research Report" released by the China Automobile Dealers Association, GAC Trumpchi won the independent brand champion with a three-year warranty rate of 64.9%, and Trumpchi M8 and M6 won the independent MPV list with a high warranty rate of 70% and 63.9% respectively. In the previous first half of the value rate list, GAC Trumpchi also ranked the champion of its own brand, and Trumpchi M8, Trumpchi GS8, Trumpchi Shadow Leopard, Trumpchi GS4 PLUS and other models ranked No.1 in the subdivision list.
Behind the brand and product collective top preservation rate list is the embodiment of GAC Trumpchi's insistence on being quality-oriented, so what efforts has GAC Trumpchi made in creating "high quality"?
Adhere to the quality first quality strategy, to give customers "moved, assured, reassured, warm heart"
In the development of the brand, GAC Trumpchi adheres to the goal of "building Chinese brand" and the quality strategy of "quality first". After years of development, GAC Trumpchi has gradually formed a "four hearts and four whole" quality management model with GAC Trumpchi characteristics, that is, centering on the design quality of the heart, the quality of the assured parts, the quality of the assured manufacturing quality and the warm service quality. Establish a comprehensive quality control system of a car "from design and development" to "customer pickup", so that quality does not "slip through the net", so as to achieve every stage and every link to make customers moved.
How attractive is design quality?
This means that from the beginning of the research and development stage, GAC Trumpchi will take into account the needs of customers, find that it is inconsistent with customer needs and use habits to improve, and strive for excellence before the birth of the product. Then, GAC Trumpchi will carry out forward-looking design with an international perspective, achieve excellent user experience with the ingenuity of "Seencrafty perfection", innovate new car quality assurance activities, set up up to 8 levels of the "new car competition", each level must go through a strict review, qualified to enter the next stage, so as to create a new car quality that makes customers move.
How can the quality of parts be assured?
A car from R & D to production, the industrial scale is huge, the manufacturing process is complex, the required parts tens of thousands, "how to turn off the quality of good parts" has become a required course for major car companies. In view of this, GAC Trumpchi has built its own "GAC Quality Management Mode", relying on the unique quality assurance monitoring system, to carry out fixed-point evaluation, on the one hand, to strengthen quality cultivation, on the other hand, through the daily evaluation system, constantly review the online quality, through the red and yellow card system, to screen and eliminate suppliers. Thanks to dynamic monitoring, GAC Trumpchi has formed a healthy and dynamic parts ecosystem.
At the same time, GAC Trumpchi is also actively cooperating with international leading suppliers and deeply participating in the upstream of the industrial chain. At present, 50% of the suppliers of the world's top 100 parts enterprises are suppliers of GAC Trumpchi, and the world's top six parts suppliers are the core suppliers of Trumpchi, which constantly empower the core competitiveness of GAC Trumpchi and bring more reliable product experience for GAC Trumpchi.
Manufacturing quality how to achieve peace of mind?
Adhering to the concept of "brand leading, quality driven, continuous high-quality development", GAC Trumpchi controls the full range of details of the vehicle production process and continues to add quality. In terms of the control system, GAC Trumpchi establishes corresponding control indicators by focusing on the three aspects of quality, durability and reliability, improves the durable quality standard, and achieves the "zero defect" production guarantee. At the same time, it carries out comprehensive research on the market environment, organizes expert teams to make professional judgments, and implements the durable quality management of vehicles.
In terms of production and manufacturing, GAC Trumpchi has built GAC Production Mode (GPS), built GAC's unique car manufacturing system with high quality and high efficiency value stream, and created a smart factory with international standards, realized production line automation, equipment intelligence and logistics digitization, and realized operation simplification through network visualization and other information interconnection technologies.
How to achieve warm service?
The quality of service is directly related to the customer experience. In this regard, the secret of "warm heart" of GAC Trumpchi is fast! That is, the response should be fast, the countermeasures should be fast, and the improvement should be fast. It is to improve customer satisfaction by responding quickly to customers, making customers satisfied and feel warm.
How is this implemented? Relying on intelligent Internet APP, wechat "one-click care" platform, vehicle-machine interconnection, human-computer interaction, etc., GAC Trumpchi opens up online and offline services, creating a "Golden triangle service model" with direct service and direct connection, providing 70+ online services, effectively covering the whole scene of customers' car purchase, car maintenance, car repair, car use, and the whole process of "pre-sale - sale - after-sales". In the new energy era, GAC Trumpchi has also upgraded the service quality again, with an innovative marketing model, directly connected to the user, from pre-sale, sale to after-sales, the whole process of one-to-one personalized service, listening to the needs of each consumer. After picking up the car, continue to provide care for users, so that consumers buy cars without worries.
The "four hearts and four perfections" quality management mode enables GAC Trumpchi to achieve high quality in the whole life cycle from R&D to after-sales. At the same time, in order to meet customer needs better, faster and more accurately, GAC Trumpchi has actively carried out quality innovation such as new car product training reform and the establishment of agile product training system to ensure that the quality of new car products always keeps pace with customer needs. In addition, Trumpchi also realizes the digital management of the whole business process by establishing a quality digital management system for the whole process and the whole life cycle, exchanging quality information in real time and promoting the closure of quality problems, which greatly improves the management efficiency and management quality and satisfies the rapid iteration of products.
Quality is the ballast of high-quality development." In the increasingly competitive situation of the present, GAC Trumpchi through the "roll" quality, to give the product stronger competitiveness, so as to win in the market, and enhance the reputation of the brand, for the brand breakthrough to provide a solid foundation. In the future, GAC Trumpchi will continue to take quality as king, continue to invest, adhere to high-quality development, and continue to create more reliable high-quality products for users.
