/PRCWT/Guangzhou, September 01, 2023——The highly anticipated International Consumer Electronics Show (IFA) 2023 will be held at the Berlin Exhibition Center from September 1 to 5. As a leader in the global home appliance market, Midea, which has participated in IFA FOR more than ten consecutive years, will continue to participate in the exhibition this year, and will hold a global conference with the theme of "THRIVE FOR FUTURE" on September 2 (Beijing time). At that time, the United States will launch a "green electricity action" for the world, showing its "double carbon" goal under the guidance of the product life cycle to promote the green and sustainable strategic layout, but also will show a new green environmental protection new products, strong set off international attention.
The green development strategy sets a new benchmark for sustainable development
In recent years, the world is facing multiple environmental problems, global consumption to green low-carbon transformation, consumers' concept of life is changing, enterprises in-depth implementation of green development is imminent, it is imperative. In May this year, Midea Group officially joined the United Nations Global Compact (UNGC), setting a benchmark for green action. This not only means that the United States officially joined the global green and low-carbon development camp, but also the United States over the years in the field of green sustainable development of sustainable development achievements.
At this year's IFA2023 exhibition, Midea summarized the four stages of the progress of human settlement environment, and proposed the concept of human settlement 4.0 to improve the relationship between humanity and nature, that is, to achieve the ultimate enjoyment of users and build a low-carbon green lifestyle, so that the house can return to humanity, meet the needs of multi-level spiritual life, and make the occupants healthier.
Four dimensions of green innovation provide users with a full-scene green experience
To provide users and the earth with more environmentally sustainable, more healthy green human sense technology is the main theme. Around people's pursuit of a better life and healthy life, in the field of products, Midea will focus on ECO-Friendly Design, Energy Saving, Resource Conservation and Better The four dimensions of Experience practice the concept of green and low-carbon products and lead the green development trend in the era of Habitat 4.0.
At that time, we can master the comfortable experience of the four seasons climate of the whole house new central air conditioning; Natural refrigerant propane, 1:1 restore healthy air fresh clean air machine, super 1 level energy efficiency micro crystal taste fresh-keeping refrigerator, the national green product certification of the comfort of the skin vitality washing and drying set, the use of hot rotary double-engine drying technology crystal flame instant dishwasher; The smoke-free stove set that has obtained the first-level clean smoke authority certification, the quick-tender electric pressure cooker with a 6-minute dish, and the first-level quiet certified sleeping sense wall breaking machine will all be unveiled.
At this IFA exhibition, Midea will also propose smart home energy management solutions and trade-in green recycling actions, enabling a sustainable lifestyle in all aspects and providing consumers with a better life concept. It is worth mentioning that on the same day of the press conference, Mr. Erlin Harland, the global brand ambassador of the United States, also supported the live release of the video to advocate for the green electricity action of the United States. On September 2, 2023, let us witness that Midea will work hand in hand with users and the world on the road of sustainable development in the future and realize the beautiful vision of co-creation!
