/PRCWT/Guangzhou, August 14, 2023——The world-renowned Scottish single malt Whisky brand GLENMORANGIE (GLENMORANGIE) and pioneering fashion designer Chen Peng, with the original art installation "Breath Of Land" (Breath Of Land) hit 2023 Whisky L! International Trend Spirits Show. Inspired by the brand concept of "fun, wonderful" and the sweet flavor of 18 years of Granger, Chen Peng has created an imaginative experience space. Dr Bill Lumsden, Creative director of Granger Whisky, was on hand to unveil this crossover with Chen Peng, which is full of interesting ideas.
Chen Peng, who has participated in the clothing design of the Beijing Winter Olympics, is a design genius known for "down fashion", and is sought after by the international fashion trend because of his unimaginative design and unique personal style. "Chen Peng is a talented fashion designer. His interesting exploration of fabrics and shapes, and his pursuit and breakthrough of fashion possibilities coincide with Granger's spirit of innovation." Dr Leong said: "We cherish the creative exchange process with Chen Peng and are delighted to present this imaginative and caring work of art together, which has opened my eyes to the possibility of more expression in single malt whisky. Although we come from very different creative fields, we have a lot in common in our use of imagination and multi-sensory creation."
As this year's Whisky L! One of the highlights, the "Breath of the Earth" art installation is 3 meters high, the shell is shaped like a FIG covered with down, and the light and soft texture creates a warm wrapping feeling like "home". Placed in the internal space of the honeycomb shape, the unique fruit aroma triggers the smell of pleasure, subtly echoing the intense flavor of Granger 18 years. The 108 honeycomb mirrors reflect a kaleidoscope of interesting ideas, and also represent the infinite flavor charm and innovation power of Granger in 18 years.
As the first artist to work with Lighthouse Labs in China, as early as May this year, Chen Peng was invited to visit the headquarters and distillery of Granger to experience the terroir and culture of the Scottish Highlands and taste the inspiration behind Granger Whisky. "When I set foot in the Scottish Highlands, I was impressed by the smell of wheat in the air, the warmth of the winemakers, and the unique gifts this land has to offer. The 18-year-old Granger's unique floral scent and sweet honey flavor make people feel like they are in the autumn sun, bringing a sense of home." "Chen Peng recalled. What he saw was recorded in the art manuscript, and after two months of polishing, it was finally turned into "Breath of the Earth", which bears the connection between man and nature, the ingenuity of life and life, and the pioneering innovation spirit of Lighthouse distillery.
At the exhibition site, the "Breath of the earth" is constantly changing colors, like a huge luminous body full of science and technology landing in the golden wheat field; Granger's iconic giraffes and stills in the Wheat field welcome guests into this interesting world of Grange. Whether in the hot air balloon based vision of the "golden sunset" bathed in the magnificent sunset; Or in the hustle and bustle alone in a corner, with friends to enjoy a cup of Granger fun special tune, such fun paradise can not be missed!
From now until August 13, Whisky L! Scan the Granger mini program on site, register as a premium member, and get a free Granger Fancy Special at the Granger Fun Bar. More opportunities at Whisky L! Face to face with Dr. Liang Situn, and taste the unique flavors of a variety of Granger Single malt whiskeys.
In the future, Granger Whiskey will adhere to the brand concept of "fun and wonderful", continue to explore and innovate, and bring more diversified products and experiences to Chinese consumers. Share the fun world of Granger with whisky lovers old and new.
【 Please enjoy wine wisely 】
About Granger Lighthouse Distillery and Lighthouse Labs platform:
In September 2021, Grainger was acclaimed as the most innovative whisky distillery: the Lighthouse Distillery. Lighthouse Distillery is not only a playground for Dr. Liang's fantastic ideas, but also a starting point for redefining the craft of winemaking. In this fantasy playground, Dr. Bill Leong continues to explore the endless possibilities of whiskey, leading a team that will turn blue-sky ideas into reality. Under the creative project of Lighthouse Distillery, Granger will collaborate with artists from different fields around the world, and the collaboration with Chen Peng is one of the interesting practices of cross-disciplinary collaboration in whiskey fashion.
About Granger:
The makers of Grainger Whisky use endless imagination and five key ingredients - oak, Tyrosh spring, native Scottish barley, natural yeast and time, and 175 years of craftsmanship to create a delicious single malt whisky. Grainger has a still as tall as an adult giraffe, 5.14 meters high, which distills light, elegant liquor. With the efforts of Granger's Creative Director, Dr. Bill Leong, and his team, new flavours are constantly being created to present the limitless possibilities of single malt whisky. Adhering to the brand philosophy of "fun, amazing", Granger invites new and old whisky lovers to explore the interesting and colorful world of Granger through Granger House and the brand promotional video shot by renowned photographer Miles Aldrich.
About Dr. Bill Leong:
Dr. Bill Leong, creative director of Granger Whiskey, often says, "Give it a try!" . Since joining Grainger 25 years ago, the distiller has led the team to constantly challenge themselves and turn their unimaginative imagination into whiskey - whether it is the "Grainger Forest" that is born of the inspiration of forest walks, the "Grange Cake" that evoks the memory of sweet desserts, or the "Grainger Slink" that evoks coffee hours, which is sought after by new and old whisky lovers. With a PhD in biochemistry and decades of winemaking experience, Dr Situn Liang is adept at turning imagination into reality. Over the years, his whimsy, professional winemaking and bold spirit of innovation have won the respect of his peers and become one of the ICONS of the Whiskey Hall of Fame. He has also won the "Master of the Year" title at the International Whisky Competition more than any other person and has twice been named "Master of the Year" by the International Spirits Challenge.
About Granger 18 years:
First launched 30 years ago, Grainger's 18-year Single Malt has become a classic of the Grainger brand. In 1995, Dr. Leung made some tweaks to it, and since then it has won many awards from whisky lovers and industry experts. In order to create the unique and wonderful flavors of Granger Whisky, Dr. Leong Steen aged the liquor in Bourbon barrels for 15 years, and then part of the liquor was transferred to Oloroso Sherry barrels for another 3 years, where it was re-fused to create the elegant complex fruits and flavors of Granger Whisky for 18 years.
