/PRCWT/Guangzhou, August 14, 2023——Every year, August 8 is the "National Fitness Day", and from this year, the week on August 8 is the "Sports Promotion Week". From "National Fitness Day" to "Sports Publicity Week", with the continuous improvement of the national laws and regulations system, national fitness activities are widely carried out across the country. With the great attention of the state to youth sports and the promotion of the industry, youth sports choices are increasingly diverse, and colorful sports activities continue to land.
Decathlon, since entering the Chinese sports consumer market in 2003, has been committed to promoting children and youth sports. From May to October this year, Decathlon's first "Wind Fire Youth Cup" roller skating and skateboarding competition has landed in Zhongshan, Foshan, Haikou, Dalian, Shenyang, Beijing, Tianjin, Changchun and other cities. By July, thousands of young players have participated and registered, covering children aged 5-12 years old. In July, since entering the summer vacation, Decathlon Youth Swimming League "' Swimming 'to move forward, young" has also been launched in Tianjin, Shenzhen, Hangzhou, Guangzhou, Chengdu and other 28 cities, this is the fourth year of the event, it is expected that the number of participants will hit a record high this year, up to more than 6,000 people.
Multi-sport stimulates youth interest and participation in sports
As one of the national sports with a broad mass base, swimming can mobilize the muscles of the whole body and enhance cardiorespiratory endurance, and has always been loved by teenagers and children. In order to stimulate children's enthusiasm for sports and enrich their summer life, Decathlon has held the "' Swimming 'to move forward, Youth" Decathlon Youth Swimming League since 2020. In the past four years, the influence of the event and the number of participants have expanded year by year, from the previous five cities to the development of 28 cities this year, 6,000 people participated in the linkage, which will set off a cool movement in the hot summer.
With the wide development and popularity of sports, new sports such as roller skating and rock climbing have risen rapidly among young people. As one of the representatives of "Fast and Furious", roller skating can help children strengthen their legs and is conducive to the development of whole body coordination. Decathlon's first "Wind Fire Youth Cup" roller skating competition was also officially launched this year, in Zhongshan, Foshan, Haikou, Dalian, Shenyang, Beijing, Tianjin and Changchun and other cities. This event is for children aged 5-12, who not only show exquisite skating skills on the field, but also interpret the perseverance and self-challenging sportsmanship.
Innovative technology enables youth sports to be sustainable
Youth sports has always been a deep field of Decathlon, and in a variety of sports have set up a special children's product line, according to the physical characteristics and behavioral habits of children of different ages to create personalized products, so that they can enjoy sports safely and comfortably, and develop scientific sports habits from childhood.
Water sports are a popular sports choice for children and parents every summer, which has also led to the sales growth of related products and equipment. During the 618 period this year, the consumer market entered the summer holiday in advance, and Decathlon children's swimming products performed outstanding, and some categories increased exponentially. To make it easy for children to enjoy the water fun, Decathlon swimming glasses CN BFIT SMOKED The LENSES accentuate a number of sports functions and sports comfort, such as the anti-fog and field of view of the lenses, providing a comfortable visual experience in water, while the professional soft washer design that fits the eye reduces the pressure of the eye circle, even if worn for long periods of time will not feel dizzy eye pain. In order to avoid loss of elasticity due to frequent use of swimwear, AQUA-RESIST high chlorine resistance swimwear fabric can maintain fabric stability, extend the service life of swimwear, chlorine resistance time of more than 200 hours. It can maintain high elasticity and can last long without fading.
In recent years, the rise of niche sports has also attracted a large number of young users who pursue personalization. In order to meet the sports needs of different audiences, so that more teenagers can experience the fun of skateboarding, Decathlon launched an advanced skateboard CP500 KIDS in China at the beginning of this year, which is designed for 8 to 12 years old teenagers. Graffiti sticker style board design, increase the sense of fashion and street atmosphere; In terms of product technology, the board made of 6-layer Canadian maple wood adopts cold pressing technology to make the board more elastic, and the small size design of 7.6 inches can better match the height and leg strength needs of professional small skaters lower than adults, helping small skaters to advance quickly. Decathlon skateboard team hopes to reduce the difficulty threshold of skateboarding through refined product design, reduce the age restriction, and enhance the popularity and promotion of niche sports in a wider group.
The integration of sports and education builds a strong sports safety net
While encouraging young people to participate in sports and enjoy sports, promoting safety awareness, creating a healthy and comfortable sports environment, and ensuring sports safety should attract the attention of parents and the whole society. First of all, in the choice of sports, experts suggest that we should fully consider the child's own physical development and physical fitness to choose the appropriate sports. Secondly, when choosing sports equipment, professional protective gear should be worn in combination with the characteristics of different sports to ensure sports safety. Taking skateboarding as an example, Liu Guannan, director of skateboarding in the North Asia District of Decathlon, said: "Because children have soft bones and are vulnerable to injury, helmets, knee pads, wrist pads, elbow pads, etc., are essential protective equipment. When purchasing, you should also consider the material and safety, for example, the helmet should be light, to fit the head shape, to ensure comfortable and breathable at the same time can effectively improve the resistance to fall."
In the process of sports, standardized operation of sports equipment, always pay attention to the change of sports environment, is also an important premise to ensure sports safety. In Decathlon stores, all kinds of sports products are marked with safety instructions and use guidelines to remind users to use them scientifically. There are corresponding safety tips in the sports experience area, and the shopping mall will make regular voice announcements to remind parents to take good care of their children. The shopping mall will also provide protective gear for children and teenagers who try the products, and it is stipulated that they must wear protective equipment when trying the products. Businesses hope that through such a demonstration role to help parents and children at the beginning of the exercise to establish correct exercise habits, safe and pleasant physical exercise.
Young people are the new force of national fitness and the future of national development. Decathlon will continue to make sports a "standard" for the healthy growth of children through multiple measures and layouts, and provide strong support for the construction of a sports power.
About the Decathlon Group
Decathlon Group, the world famous comprehensive sporting goods group, sports goods research and development, design, production, branding, logistics and omni-channel sales as one of the whole industry chain company, founded in 1976 by Mr. Michel Leclercq in Lille. Decathlon focuses on the mass sports market and is committed to bringing together all sports under the same roof, making sports accessible and enabling the broadest public to share sports benefits. As of 2022, Decathlon retail and production operations are present in 72 countries and regions, with 1,751 stores and a team of 105,000 employees. The group has production lines in 21 countries or regions around the world, of which more than 50% of the products come from China. Decathlon officially entered China in 2003, opened the first physical concept store in Asia, and realized the complete layout of the whole industrial chain in China, providing professional products and one-stop sports experience services for hundreds of millions of sports people in nearly 400 cities across the country through online and offline channels.
In 2020, the group's mission is to "benefit people and the planet." Sustainable development has become the Group's global pillar strategy. Sports and the environment are closely related, it can be said that nature is the sports field. Decathlon insists that the product is a very important link between the company and its customers. As a mass sports industry chain enterprise, Decathlon has sustainable goals and measures in every link from product design, research and development, production, logistics to the most terminal sales. At the same time, sustainable development has been deeply integrated into Decathlon's business model, and it has tried practice and exploration in many fields, and has obtained successful cases.
