/PRCWT/Guangzhou, August 9, 2023——August 8 is the 15th National Fitness Day, and it is also the end of the Chengdu Universiade. The spirit of the athletes on the sports field has made hundreds of millions of viewers impressed by the charm of competitive sports and promoted the national fitness atmosphere to become stronger. China Mobile, as an advocate of a healthy lifestyle, in order to further promote the implementation of the national fitness plan, pass the brand spirit and healthy life concept, held the 2023 China Mobile "global pass · Horse Plan" conference on the same day to heat up the national fitness boom.
China Mobile officially announced its cooperation with the Chinese Athletic Association and China Marathon IP, focusing on 7 domestic head marathon events, providing global customers with scarce resources such as qualification for top events, exclusive customized services, and event rights and interests, and creating high-quality and iconic global brand activities. Liu 畊 Hong, as the "China Mobile 5G National Fitness Promotion Ambassador" and the head coach of the "Global Mobile · Type Mobility Plan", appeared at the conference site and joined hands with Chinese marathon runner Peng Jianhua and running circle masters to "move" and start running healthily.
Enjoy the rights and interests of top events, "Global Pass · Horse Program" and then raise the fitness boom
Enterprising life, chasing dreams. The horse racing activity is a national sports event linking 7 cities, and it is also another innovative exploration of China Mobile Global to advocate professional and scientific fitness methods and transmit the concept of positive and healthy life. Globaltone is a customer brand created by China Mobile for high-end customer groups, over the years around the "health, public welfare, culture" label, fit customers for healthy life, quality of life pursuit, with The Times to provide customers with a variety of privileged products and services.
In this "Gotong · Horse plan", China Mobile Gotong will continue to fulfill its brand responsibilities, provide top event rights and interests for the contestants throughout the process, and highlight its high-quality brand image of "willing to work hard and proactive". In the pre-competition preparation stage, the global will provide players with exclusive horse racing equipment, set a unified identity; At the same time, there are pre-match big coffee in person guidance and professional coaches to lead the warm-up, helping the global players to safely finish the game and show the most beautiful style. In the stage of the event, the exclusive pace driver has full coverage of the track and accompanies the whole process, achieving PB is not a dream. In the post-match service stage, the global set up the exclusive post-match player service area, constant temperature stretching, post-match supply is never absent.
"Good health is the foundation of a good life." In fact, the Globaltone brand in the in-depth implementation of the healthy China strategy and national fitness strategy continues to make useful attempts, with Globaltone Fitness club as the carrier, has carried out "Globaltone calorie big battle", "struggle road heritage run", "Winter Olympics ice and snow sports class", "GlobalTone 2022 type sports plan" champion star fitness live online and offline activities. The total number of global customers participating in the activity exceeded 2.4 million, giving full play to the influence and role model of global customers in family and social relations, leading more people to participate in the ranks of national fitness and witnessing the power of healthy life.
Technology + culture + sports integration innovation, China Mobile deepens brand connotation
In the context of the national fitness strategy, China Mobile continues to practice the social responsibility and responsibility of a central enterprise, gives play to its technological advantages, scale advantages, and channel advantages, and actively promotes the integration of 5G+ sports. The "Global Tone · Horse program" to integrate innovation to enable national fitness, is committed to creating personalized and diversified fitness experience for users.
In terms of event content, from the World Cup, the Olympic Games, to the NBA, CBA, UFC, and the upcoming Asian Games... China Mobile has participated in the operation of almost all large-scale sports events, and it can be said that it is a veritable head player in the sports field. This "Global Tone · Horse racing plan" will rely on 5G+AI and other leading technological advantages to record the entire race, shoot wonderful moments of horse racing and automatically form a video of the finish. Users can save to China Mobile cloud disk with one click, and can also set video ringback tone with one click to create your exclusive horse racing moment; In terms of user experience, China Mobile has the advantage of its own resources to create a personal database of China Mobile Cloud "Global Tone · Horse plan", including running song lists, fitness book lists, big coffee sharing and race preparation information. In addition, China Mobile will also use digital intelligence technology to help the public break the limitations of time and space, anytime and anywhere to open the sports fitness mode. Liu 畊 Hong Suzhi PE class, Yun Fitness...... A series of high-tech digital intelligence sports surrounding services will be a surprise appearance.
All along, China Mobile Global to promote national fitness to enable a better life as the goal, with "content + technology + integration of innovation" to achieve high-end customers of all ages to pursue healthy quality of life. For example, for family members, Globaltone invites star coaches to make home fitness courses, drive Globaltone customers to carry out home sports, let "AI gym" into thousands of households, give full play to the influence and role model of Globaltone customers in social relations, thus highlighting the spiritual connotation of Globaltone brand "innovation, progress, taste" and positive social responsibility, To help promote the development of national fitness in a more comprehensive, high-level and sustainable direction.
Looking forward to the future, China Mobile Global Communication will continue to actively respond to the national strategy of sports power and national fitness, do not forget the responsibility of central enterprises, and bring more beautiful and healthy quality life experience to customers through the operation of the three labels of "health, public welfare and culture", and jointly share the healthy Chinese dream in the new era.
