/PRCWT/Guangzhou, April 20, 2023——It’s no secret that creating professional videos and movies can be a daunting task, often requiring significant manpower and financial investment. Now, in an effort to address these challenges, Adobe has introduced its new suite of generative AI editing tools, Firefly. Built on the company’s Sensei AI program, Firefly can help enhance, manipulate, and edit videos with just a few typed commands, thus eliminating the need for an extensive workforce.
Enhancing video editing with AI
While filters are a great way to quickly colour-correct a video, they can be limiting for users who want more artistic control. Firefly allows users to describe the exact look they want to achieve, and the AI will do the rest. Additionally, the AI also enables users to make specific edits to their videos, such as brightening up a subject’s face without affecting the rest of the shot. Similarly, users can use the AI tool to create professional-looking motion graphics by just describing them to the AI.
Moreover, Firefly can generate custom sounds and music, create subtitles, logos, and title cards, and recommend b-rolls. This helps editors and storyboarders save time and company resources.
However, it is also important to note that the results demonstrated by Adobe may differ from Firefly’s real-world performance. But, if successful, these tools could be a massive time saver for video creators and could lead to higher production of short-form content on platforms like TikTok.
Copyright Considerations and the Future
Ever since their release, AI companies have come under scrutiny for using copyrighted images to train their image generators. However, Adobe claims that Firefly was trained on a limited number of images that are either in the public domain or part of Adobe Stock, thus solving the copyright issues. Additionally, Adobe has also announced upgrades to the suite that will be available later this year, further enhancing Firefly’s capabilities with Creative Cloud video and other audio applications.
