BOE (BOE) in-depth enabling "a hundred cities and a thousand screens" to accelerate the popularization of ultra HD industry

2022-11-24 15:10 0

/ Aswandong/November 24, 2022 Guangzhou -- Recently, the group standard "Technical Requirements for Public Display System (Indoor LCD) of Ultra High Definition Audio Communication System for 100 Cities and 1000 Screens", with the deep participation of BOE, was officially released by the World Ultra High Definition Video Industry Alliance (UWA). The standard specifies the technical requirements of the ultra high-definition audio transmission system and ultra high-definition LCD 2D/3D indoor public display system, which provides an effective standard basis for the implementation of the project and has great guiding significance for the normative promotion of "100 cities 1000 Screens" in the country. BOE(BOE), as one of the main participating units in the preparation of this standard, has joined hands with industry partners to continuously promote the vigorous development of the large-screen ultra HD industry, which demonstrates BOE's innovative leadership as the definition of technical standards in the display industry, and makes unremitting efforts for the continuous promotion and popularization of "A hundred cities and a thousand Screens" project in the country.

In January 2022, six departments, including the Ministry of Industry and Information Technology, the Ministry of Publicity of the CPC Central Committee, the Ministry of Transport, the Ministry of Culture and Tourism, the National Radio and Television Administration, and the China Media Group, jointly issued the "Guidelines for the Implementation of the" A Hundred Cities and a Thousand Screens "campaign. Guided by pilot demonstration projects, the campaign aims to enrich ultra-high-definition audio and video services by creating 4K/8K ultra-high-definition screens The scene. Over the years,BOE, as the forerunner and leader of "A hundred cities and a thousand Screens" project, has three characteristics of "deep participation, technology leadership and rich forms".

In terms of deep participation,BOE, as a member of the board of directors of UWA, has participated in the formulation of 8 of the 9 standards of "A hundred cities and a thousand Screens" successively issued by UWA, covering the scope of outdoor LED large screen, indoor LCD large screen, program broadcasting, video and audio system coding, codec and network transmission, etc., continuously Enable the development of "One hundred cities and one thousand Screens" project.

In terms of technology leadership,BOE has enabled the "One hundred cities and one thousand screens" project with industry-leading LED, LCD, MLED and other display technologies, and can provide complete ultra-high-definition display end-to-end solutions. BOE(BOE)LED outdoor display products have the characteristics of high frame rate, high gray level and high color restoration. The frame change frequency covers 30/50/60Hz, and the refresh frequency above 3840Hz is supported, which can meet the needs of all kinds of video playback. Low light and high ash characteristics can be used at night to arbitrarily reduce the brightness without affecting the display effect, reduce light pollution, reduce energy consumption. At the same time, the protection level of BOE outdoor LED products can well meet the outdoor dustproof and waterproof requirements, and provide escort for outdoor media operations. BOE(BOE)LCD display products used for indoor "a hundred cities and a thousand screens" are equipped with ADS ultra-hard screen technology. Its MEMC motion compensation technology can reach 120Hz high refresh frequency, making the dynamic picture clear and smooth. At the same time, wide color gambit (85%NTSC) and HDR picture enhancement technology can restore the beautiful picture quality, bringing great visual enjoyment. On the basis of the leading display terminal technology of "a hundred cities and a thousand screens",BOE(BOE) relies on the 8425 strategy of "promoting 8K, popularalizing 4K, replacing 2K and making good use of 5G", and continues to promote the implementation of the whole industry chain of ultra HD display in the project of "a hundred cities and a thousand Screens". Boe (BOE) end-to-end solution covers the collection, coding and transmission of 8K ultra HD video , the whole process from decoding to terminal display, has formed a complete 8K codec server, radio and television level monitor, 8K cloud platform and other professional and modular product system.

In terms of rich forms,BOE's rich large-screen product matrix can be customized to meet the design requirements of different building exterior bodies. It can provide highly integrated solutions no matter it is traditional plane, fold Angle, arc or shaped. In addition,BOE can also provide 4K and 8K 2D ultra HD LCD screens,4K and 8K 3D ultra HD LCD screens and each point spacing LED outdoor display products according to the actual demand, and has begun to try MLED P2.5 display technology is used in outdoor large screens to bring more impact visual experience to customers.

Relying on unique technology, products and form advantages in the field of "a hundred cities and a thousand screens", BOE has realized more than 300 sets of ultra high-definition terminals, covering the core landmark points in more than 10 provinces across the country. In Beijing,BOE 8K outdoor large Screen project is the first implementation project of "A Hundred Cities a Thousand Screens". At present, 23 large screens in urban public space have been fully deployed, covering a number of Beijing landmarks and business areas. From the ice and snow games at the beginning of the year to the Mid-Autumn evening in 2022, a number of wonderful events and programs are presented to the public in a "zero-distance" way in ultra-high-definition real-time , set up a display industry benchmark case.

So far,BOE has undertaken many major activities and events for the "One Hundred Cities and one Thousand Screens" project, such as ice and snow games and Mid-Autumn Festival broadcast. By broadcasting high-quality ultra-high-definition video and audio content on public large screens, while promoting Chinese culture, it has continuously promoted the upgrade of information consumption and the development of "night economy", and achieved significant social and economic benefits. In the future,BOE will be Powered By BOE's leading strength continues to enable the project of "A Hundred Cities and a Thousand Screens", deeply participates in the construction of the technical standard system of "a hundred cities and a thousand Screens", promotes the implementation of the nationwide application, accelerates the construction of new digital infrastructure, builds an industrial ecology for the coordinated development of the ultra HD display industry, and enables the public to experience the wonderful ultra HD vision anytime and anywhere.

Source: Corporate press release
Keywords: JD.com
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