/ Chaowen/November 07, 2022, Guangzhou -- The 5th China International Import Expo opened at the National Convention and Exhibition Center (Shanghai) on November 4, 2022. As a Chinese stationery brand that has been deeply engaged in the industry for more than 30 years, M&G provides a series of professional and high-quality office products for the CIIE Press Center, registration and certificate management center, and escorts the smooth development of Jinbo. This year marks the fifth year that M&G has provided professional stationery support to Jinbo.
As the designated stationer of Boao Forum for Asia, M&G has been providing high quality office stationery for the conference for more than ten years. With consumers as the center, M&G launches thousands of new products every year based on the consumption insight behind big data to meet different consumer needs. In recent years, M&G has continuously made efforts in the office market, and launched a series of self-developed innovative products, such as the anti-clip mini stapler which won the 2022 German Red Dot Award, the first anti-clip structure design, the minimalist appearance design, and the pin change can also fix the card slot without rebound. This year, Chenguang has provided a custom gift box, writing tools, this book and dozens of appearance level strength of office supplies
M&G provides K-35 20th Anniversary Ku-Black Commemorative Edition customized gift box for the Registration and Certificate Management Center of Jinbo
In retrospect, M&G is an "old friend" of Jinbo growing all the way, not only an in-depth participant but also a beneficiary of JinBo. At the Second CIIE in 2019, M&G reached a strategic cooperation with Carioca Happy Painting, a well-known European children's educational painting brand. In 2020, M&G announced the acquisition of Israeli Design brand "Peleg Design" in Jinbo, and set up the Israeli studio of global design center; In 2021, M&G made its debut with Beckmann, a Norwegian high-end professional backpacks brand. By participating in Jinbo events, M&G enables more Chinese consumers to know and understand its new overseas members, and continuously enhances its global competitiveness by empowering its products and brands with international design capabilities. At the same time, M&G has witnessed the spillover effect of Jinbo's promotion of high-quality economic development in China in recent years.
From 2019 to 2021, M&G has been present at the CIIE for three consecutive years with its new international members.
As a well-known Chinese stationery brand, M&G has been deeply engaged in the industry for more than 30 years, insisting on creating good Chinese stationery with temperature. In 2021, M&G started its five-year strategic planning for the New Year, emphasizing "consumer-centered". In the same year, M&G won the title of "China Brand Annual Award Stationery NO.1" issued by the World Brand Lab. In 2022, we will join the "National Brand Team" together with CCTV's "Big Country Brand" and strive to be world-class.
< /p>Join hands to grow up together, and share the future in the new era. In the future, M&G will continue to adhere to the consumer as the center, launch more and better products and services, from stationery to cultural and creative life, to create a warm Chinese stationery for the world.
