/PRZWT/ [March 4, 2026] The Walmart Global E-commerce Annual Seller Summit was held in Shenzhen. The summit was themed "All-channel Leadership, High-Quality Trustworthiness", and focused on discussions and sharing regarding platform development strategies, seller support policies, cross-border e-commerce industry trends, and practical experiences. Over 1,000 cross-border e-commerce practitioners from across the country participated. As the first stop for Walmart's global e-commerce entering the Chinese market, Shenzhen, since 2021 welcomed the establishment of the Walmart China core team and the launch of seller recruitment, has continuously promoted the accelerated development of Walmart's cross-border business.
The latest financial report released by Walmart on February 19th shows that in the fourth quarter of the fiscal year 2026, the company's global e-commerce business grew by 24%. Among them, the e-commerce business in the United States increased by 27%, achieving consecutive 15 quarters of double-digit growth. During the "Black Friday Online One" promotion in 2025, Walmart's global e-commerce transaction volume reached a new high. Michelle Mi, the vice president of Walmart's International Department for Asia-Pacific emerging markets and business expansion, said that Walmart has been deeply involved in the retail industry for over 60 years. Relying on the development advantages of the omni-channel retailer, Walmart hopes to share its development experience with sellers and use the omni-channel strategy to provide more possibilities for sellers to expand their international markets.
Experts from multiple countries gathered in Shenzhen to assist Chinese sellers in achieving global expansion through all channels.
The global retail industry is currently undergoing a profound transformation. At the summit, Walmart proposed that the "omnichannel" model it advocates is not a simple combination of online and offline channels, but rather a process of integrating inventory, logistics, data and consumption scenarios to return to the core principle of customer-centric service. This summit clearly stated that Walmart's global e-commerce will focus on "omnichannel cross-border" as its core, and will create the preferred platform for Chinese sellers to differentiate and go global. Based on this strategy, sellers can achieve the simultaneous entry of their products into Walmart's online platform and display and sell in offline stores, completing the expansion of the omni-channel market. Currently, a number of Chinese brands such as Karrot, Giant Technology, Jinjiu, Anker, Shao Yin, Deli, and Stone Technology have achieved coordinated growth in both online and offline through this model.
To further empower Chinese sellers to go global, this summit invited the heads of Walmart's teams in the United States, Canada, Mexico, Chile, as well as experts in omni-channel sales, to gather in Shenzhen and have face-to-face exchanges with sellers. They focused on core topics such as category development trends, supply chain collaboration, and the integration of omni-channel sales, conducting in-depth discussions. This is also a concrete manifestation of Walmart's continuous increase in market investment in its global e-commerce: In 2025, Walmart has held 6 "North American Expert Dialogue" events, covering multiple categories such as auto parts, kitchen appliances, wireless accessories, and pet supplies; some high-quality auto parts sellers, through professional connections, have relied on excellent product quality to gain recognition from Walmart's professional buyers and successfully entered over 2,500 automotive maintenance centers across the United States.
The sellers have achieved tangible development results through their cooperation with Walmart. Mr. Li, a seller in the home goods category, stated that in the next three years, they will expand their cooperation with Walmart within the framework of all-channel sales. JS, an established home textile enterprise that serves Walmart's offline stores in the United States, saw its online business grow by 20 times in 2021 after entering Walmart's e-commerce platform. The company's manager is fully confident in the development potential of Walmart's global e-commerce.
Strengthening service layout within the industrial belt and increasing incentives for new sellers - Walmart is stepping up its efforts.
This summit coincided with a crucial moment when Walmart underwent a global management restructuring and its market value surpassed one trillion dollars for the first time. The core data and strategic plans disclosed at the summit demonstrated Walmart's determination to deeply engage in the cross-border market in China through its global e-commerce business, and also sent out a positive signal of long-term cooperation with Chinese sellers.
In terms of localization layout, Walmart Global E-commerce has set up offices in 11 cities in China, extending its service network to the core areas of industrial belts, and providing sellers with personalized support throughout the entire process, including account registration, operation, logistics, advertising, and full-channel expansion. At the same time, the platform continues to increase local investment, expanding the cross-border talent team familiar with the local industries. For example, the team at the Xiamen office is composed entirely of people from Fujian Province, which can better meet the overseas expansion needs of local sellers.
In terms of logistics support, Walmart's first-mile service has covered 10 departure ports in Asia, and has established 6 core ports in China, forming an efficient transportation network that radiates to South China, East China, and North China, laying a solid logistics foundation for Chinese sellers to go global. Additionally, Walmart's global e-commerce has announced the upgrade of the new seller incentive program for the US site in 2026, covering measures such as commission reduction, official logistics discounts, advertising and marketing credits, etc. Sellers who successfully join after February 1, 2026, can receive a maximum of $75,000 in preferential support.
Walmart's global e-commerce business
The world's largest retail company, Walmart, has over 10,900 stores and online stores in 19 countries, with more than 4,600 offline stores in the United States. Walmart's global e-commerce service was opened to international sellers in 2021 and has launched sites in the United States, Canada, Mexico, and Chile. Walmart's global e-commerce continues to deepen its local presence, leveraging technology to empower sellers' growth and fully support Chinese sellers in their global market expansion through all-channel strategies. On December 9, 2025, Walmart completed its transfer to the Nasdaq and embarked on an exciting new chapter. In February this year, Walmart's market capitalization exceeded $1 trillion, becoming the first retailer to reach the "trillion-dollar" mark. The market generally believes that the continuous growth of the e-commerce business and the long-term investment in technologies such as automation and artificial intelligence are important factors supporting the increase in Walmart's valuation. According to Walmart's fourth-quarter 2026 financial report, the global e-commerce business grew by 24%; the U.S. e-commerce grew by 27%, achieving double-digit growth for the 15th consecutive quarter. In the full year of 2026, Walmart's e-commerce sales exceeded $150 billion for the first time.
