/ Aswuntong/October 26, 2022 Guangzhou -- In the golden autumn season, melons and fruits are fragrant, and the warehouses are full of fish and rice. These days, the motherland north and south, a bumper harvest scene. At the same time, in order to send fresh agricultural products to the table of thousands of households in the first time, the national agricultural products promotion is in full swing.
On October 22, Xiaxiang Youpin, a light luxury e-commerce company, officially launched its agricultural and sideline products section. The person in charge of the platform, the small elephant before the best agricultural and sideline products for a single second kill mode. Since September, the national e-commerce platform to help farmers sales enthusiasm continues to rise, in order to further fulfill the e-commerce to help farmers, we carefully planned the agricultural and sideline products area online. After the launch of the platform, users responded actively, the effect was unexpected, and the order quantity and rate were very high, especially the fruits and vegetables with regional specialty logo were more popular among users.
Xiao Xiang Youpin is a slightly light luxury style of mobile e-commerce APP, users are mostly 23-35 years old urban young group, usually the main categories for 3C household appliances, fashion beauty makeup, according to reports, the unexpected sales of agricultural and vice-special area cannot be separated from careful layers of selection. Taro in Lipu, pear in Laiyang; Honghu water horn, Fujian abalone; Hainan's gold diamond, Shaanxi's "ice cream"...... , the landmark brand products across the globe, through organic, selenium rich and other different conditions of selection, to present to the user.
Because vegetables and fruits need to pay more attention to quality selection, variety and origin are very important. Good variety and origin directly determine the taste and health of fruits and vegetables. Small elephant Youpin fruit and vegetable selection of excellent origin products, and do most of the product origin straight hair, really ensure the freshness of products.The branding and marking of agricultural products is an important part to enhance the whole level of Chinese agriculture. From 2014 to 2021, China's rural online retail sales increased more than tenfold from 0.18 trillion yuan to 2.05 trillion yuan. This is because a large number of leading industries with regional characteristics continue to grow and a large number of influential local brands continue to form. Small elephant excellent product e-commerce to help farmers go is such a "fine" route, to guide the price competition to value competition, the agricultural products sell well, the "top goods selling Qiao" to live up to the new farmers of the year.
< /p>Online retail is growing rapidly and has huge potential. In 2022, the online retail sales of physical goods in rural areas reached 890.44 billion yuan, up 3.6 percent. Online retail sales of agricultural products in China reached 250.67 billion yuan, up 11.2 percent year on year. This shows the development momentum and potential of agricultural products e-commerce. In addition, it has enabled scattered small farmers to connect with big markets, unimpeded the industrial chain from field to table, and promoted the transformation and upgrading of agriculture. Flow has become a "new agricultural resource", e-commerce sales have become an important channel for the sale of agricultural products, and become a new support for farmers to increase their income, helping to consolidate the effective integration of poverty alleviation achievements. As the flow of people, logistics and capital further extends to rural areas, the potential of rural revitalization is being constantly stimulated.
