/ Aswen News/October 18, 2022 Guangzhou -- Brand strategy plays an important role in the good development of an enterprise, and this is especially true in the food retail industry. Strong product strength and brand strategy complement each other, and jointly achieve the improvement of brand value. The year 2022 is the 20th anniversary of the establishment of Jiuya, a well-known leisure marinated cooked food brand. As a popular and highly valued marinated cooked food, Jiuya has adhered to the brand strategy for 20 years, and its product quality has been tested by the market, successfully creating a "marinated giant" with strong strength today.
Continuous innovation to maximize the brand value
Wuhan Jingwu Road classic brined duck neck, gave Jiuya team entrepreneurial inspiration, since Jiuya Shanghai Zhongshan North Road first store, Jiuya on an instant popularity, officially opened the road to open territory. In the second year, Jiuya opened branches in Southwest China, North China and South China successively, and its stores also opened all over the country. A wave of popularity for eating duck neck occurred all over the country. In 2006 Germany World Cup, Jiuya seized the opportunity to shout out the slogan "Watch the World Cup, Chew Jiuya", the brand innovation and fashion won more people's attention, sales doubled, Jiuya's reputation is becoming louder and louder.
Over the past 20 years, Jiuya has always accurately positioned the new generation of consumers, understood the preferences of young audiences very well, and constantly explored a variety of marketing modes. It has in-depth cooperation with popular stars, variety shows, hot TV dramas, movies, etc., and also held Douyin Challenge to deeply interact with millions of young audiences and improve brand awareness. Lay a solid market foundation for enterprise development.Now, the company has created a number of brands including "Jiuya", "Liufu duck", "Play string", "E Pu Duo" and so on, in the domestic professional production and sales of bittern products, has reached the top level.
Establish their own product logic
In addition to the brand marketing strategy, Jiuya products, also uphold very strict standards. In order to let picky diners eat authentic marinade, Jiujiuya not only invited a senior brined duck neck chef from Wuhan, but also selected Cherry Valley duck ingredients. Even the seasoning was carefully selected, and advanced technology and strict quality control were adopted to ensure the delicious taste and taste of marinade food. MAP packaging preservation technology from Germany made the fresh flavor last longer. From the selection of materials, technology, taste, until the color of the pot, long Ya are strict requirements, layers of checks, and strive for perfection. What is more valuable is that Jiuya has its own unique product logic in the brine circuit where products are easy to be homogenized. Wuhan Original series, old brine spiced series, signature material series, signature brine series and signature seafood series are all hot sellers. Jiuya's strong independent research and development team develops hundreds of new products every year. And according to the taste preferences of consumers in different regions to carry out research and development of special products, always walk in the fast lane of product innovation.
< /p>After 20 years of hard work, you have won numerous accolades. In 2007, the company was awarded the title of "Ten Best Chain Enterprises in China", in 2009, the company's products were awarded the title of "Famous Snacks in China" by the China Cuisine Association, and in 2010 won the title of "Shanghai Public Satisfaction Gold List". In addition, "China Chain Golden Lock Award of the most investment value brand", "Top Ten enterprises", "five-star enterprises"...... Countless honors, are witnessing a long ya continue to success. In the future, Jiuya will also bring consumers, for the industry how many surprises, we are looking forward to.
