/ AsG/Sep. 23, 2022 Guangzhou -- Recently, Blue Jar Cookies, a global boutique cookie brand, launched a new "Danish Classic Attractions Series". Three new packages depict the three landmark attractions in Denmark respectively, so that consumers can taste the classic Danish cookies and feel the 100% pure Danish DNA of the brand. Danish Blue Jar cookies this "Danish Classic scenic spots series" new products tailored for the Chinese market, launched for the first time 300g small weight package and in the domestic online channel exclusive supply, sharing two suitable for personal use, in order to meet the growing consumer demand of Chinese consumers diversified scene.
As the exclusive brand of the Danish royal family, Danish Blue Jar cookies on the "new" package of famous Danish landmarks, including the royal art treasure house "Rosenborg Palace", the main residence of the Danish royal family "Amerinborg Palace". The "Newport" is the representative of the cozy Danish lifestyle. The packaging shows the colorful houses on the waterfront of Newport and the wooden boats with mast in the canal, which vividly express the unique charm of Copenhagen style.Under the background of domestic consumption upgrading, young consumers have increasingly diversified demands for products. They prefer novel and differentiated products, but also want to know the stories behind products and explore the cultural value of brands. With this insight, the brand new "Danish Classic Series" of Blue Jar cookies is born, which not only inherits the Danish flavor, but also displays the cultural customs of the brand's birthplace, so as to meet the consumer's dual needs for high quality products and brand cultural values. At the same time, Danish Blue Jar Cookies further deepens the digital strategy, expands the omni-channel mode, and carries out the differentiated layout of channel area, hoping that the new products exclusively provided online can provide online consumers with more unique consumption experience.
The launch ceremony of the Danish Blue Jar cookies "Danish Classic Series" was held recently at the square outside the Oriental Pearl Tower in Shanghai. Famous landmarks in the East and scenic spots in Denmark complement each other, allowing people to taste the Danish flavor and feel the collision and integration of Eastern and Western cultures.
Mr. Ma Lei, Ambassador of the Kingdom of Denmark to China, said: "All along, food, as a cultural representative, can not only bring consumers a new sensory experience, but also carry profound cultural inheritance. As a brand originating from Denmark, Danish Blue Jar cookies are unique Danish characteristics, ingenuity and classic, and won the honor of the Danish royal family. "The 'Danish Classic Attractions Series' not only allows Chinese consumers to taste the thoughtful traditional Danish delicacies, but also conveys the emotions with the taste, allowing people to have an in-depth understanding of the historical origins and cultural customs behind the food, and deepen cultural exchanges and resonance." Dorthe Lange, Deputy Curator of Embassy of the Kingdom of Denmark in China, said, "I am very happy to see the new products of these three Danish Blue Jar cookies. As a brand with a long history and representative of Danish culture, the Danish Blue Jar cookies have added the design of three famous Danish landmarks on the packaging, which are excellent representatives of the deep human history of Denmark. "I hope you will take this opportunity to learn more about Denmark's rich culture while enjoying the delicious butter cookies." < /p>
Ms. Deng Zhang, General Manager of Danish Blue Jar Greater China, added: "This new package of 'Danish Classic Collection' is available online in China, allowing consumers to buy at any time and anywhere, and enjoy the fragrance and sweetness, as well as the food journey to Denmark. This is also a great proof of the digital embrace of Danish Blue Jar cookies. China is a very important market for Danish Blue Jar cookies, and we are firmly committed to the Chinese consumer market in the long term. Since entering the Chinese market in 1980, we have always been committed to bringing classic and authentic Danish cookie flavor to Chinese consumers. In the future, we will continue to bring innovation and delicious taste to more Chinese consumers."
