With additives "back and gallop" Jane Eyre yogurt in the continuous trial and error

2022-09-22 14:06 0
Guangzhou, August 30, 2022 -- China has a long history of using additives, starting from deep-fried dough sticks and tofu. However, in recent years, 0 additive products have become a new market, the reason for which is nothing more than the improvement of consumers' awareness of healthy diet, so that food additives have repeatedly become the center of public opinion "storm". However, additive free food is good, but it is not easy for food enterprises to achieve transformation, on the one hand is the cost surge, on the other hand may face market challenges. However, as one of the pioneers and leaders of additive-free yogurt, Jane Eyre Yogurt has adhered to the product concept of "additive-free" since the birth of the first product, and refused to use food additives in products, so that dairy products can return to the original taste.

Jane Eyre yogurt ingredient list VS other yogurt ingredient list

Put forward the "raw milk, lactic acid bacteria, sugar, other no" brand proposition, for just a firm foothold for Jane Eyre yogurt is actually a huge challenge. Unlike homemade yogurt, additive-free yogurt is not easy to achieve industrial mass production and maintain stability. Once the yogurt in the market can be applied with a formula: raw milk + sugar + lactic acid bacteria +3~5 additives, want to abandon all additives, the brand should not only have the courage to subvert the tradition, but also need to face the difficulties of endurance and more setbacks more brave toughness.

In fact, in the process of research and development of additive-free yogurt, Jane Eyre yogurt is not smooth sailing. As the whole team has no experience in the production of additive-free yogurt, Jane Eyre yogurt destroyed a large number of products whose physical and chemical indexes met the national standards before the product went on sale, but whose taste and condition could not meet the strict marketing requirements of Jane Eyre. After repeated attempts, finally found a stable and feasible method.

"No sucrose no acid" has become one of the important technical barriers to Jane Eyre yogurt

It is worth mentioning that Jane Eyre yogurt for no additives to go deep into every link of raw materials, even the jam used in flavored yogurt, is strictly required not to use food additives. Before the introduction of 0% sucrose yogurt, Jane Eyre yogurt also aimed at the problem of 0% sucrose yogurt taste sour, and successfully realized the production and manufacturing technology of "no sucrose, no acid". At present, this technology has become a solid technical barrier for Jane Eyre yogurt, which can ensure that each batch of yogurt taste, state, acidity and sweetness are stable without any sugar, substitute sugar.

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Although the use of food additives within the scope of the national standard does not cause harm to health, there is no doubt that the use of additives has become a major trend for consumers to choose food. In such a market background, Jane Eyre yogurt won the recognition of consumers with its breakthrough of technology and harsh requirements for products, and demonstrated the industry attitude of the pioneer and leader of additive free yogurt with its strength.

Source: Corporate press release
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