It is known that SM (China Brand Power Index, abbreviated as: C-BPI® is China's first brand value evaluation system implemented by Chnbrand, a leading brand rating and brand consulting agency in China. It was first launched in 2011 and has been supported by the Brand Policy Fund of the Ministry of Industry and Information Technology for several consecutive years. The survey data of C-BPI came from the actual feedback of consumers on products and services in 100 cities in China, covering more than 10,300 mainstream brands in nearly 200 industries, with a sample size of 2,415,580.
In the China Brand Power Index (C-BPI)2022 research report pointed out that Zhenai, which won the first place in the ranking of China's marriage and dating platform brands, was founded in 2005. It is a comprehensive service platform focusing on marriage and dating. The company adopts the mode of "Zhenai APP+ offline direct stores". For single men and women across the country to provide marriage social services. It owns such marriage service products as Zhenai APP, Xuanjian, Qudating, etc.
On the basis of consolidating the traditional business, cherishing the professional service experience and enterprise product technology to enable young people's marriage and love work, actively practicing social responsibility, "Internet + public welfare" marriage and love service model solves some traditional activities long organization cycle, flexible matching difficulties, providing single young people with efficient and convenient experience of divorce. Up to now, Zhenai has cooperated with more than 5,700 government organs, public institutions and well-known enterprises in China, serving more than 100,000 single young people. While improving the development speed of products and enterprises, Zhenai attaches great importance to the construction of network security. The platform strengthens prevention and control at the source, builds Skynet system, intercepts dishonest users through big data analysis and technical means, and provides safety risk tips for related dating behaviors. Zhenai has also cooperated with Tencent and other third-party technology companies to establish a set of AI governance schemes to deal with telecom network fraud; In addition, the company has cooperated with the police in Nanjing, Wuhan, Xi 'an, Chengdu, Suzhou and other 21 places to systematically combat cyber crimes.
The real growth foundation of the brand is "user needs", the brand of every small particle needs of the user timely attention will strengthen the foundation of brand growth, help the brand to grow up. As a leading brand in the domestic love and marriage industry, Zhenai has always stayed true to its original intention, actively fulfilled its social responsibilities, and developed diversified love and marriage modes to benefit the majority of single young people since its establishment. In the future, under the guidance of the Party building, the company will continue to focus on the demand of the marriage market, use technology to empower anti-fraud system to innovate the marriage service experience, and build a safe, efficient and reliable marriage and dating platform for users.
