/ Aswen News/August 25, 2022 GUANGZHOU -- China's leading sports goods group, Anta Sports Products Co., Ltd. today released interim results on August 23, 2022: In the first half of 2022, Anta Group achieved a revenue of 25.965 billion yuan, up 13.8% year on year, exceeding market expectations.
Earnings data showed that Anta's brand revenue increased 26.3% to 13.360 billion yuan, consolidating its position as China's leading brand. During the reporting period, Anta deepened the core strategy of "professional-oriented, brand-oriented" and steadily promoted the "win and lead plan". In the first half of this year, the sales volume of Anta's high-end running shoes and basketball shoes nearly doubled, the unit price of customers increased by double digits, and the proportion of high-quality customers such as new white-collar workers, senior middle class and Generation Z increased significantly.
can attract "new consumer groups", from Anta's unremitting efforts in innovation.
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The Beijing Winter Olympics by Anta research and design of 12 national team competition equipment and the Chinese delegation award uniforms, volunteers, torch relay and other professional scientific and technological equipment has been widely praised at home and abroad.
Olympic marketing fruitful results, according to the third party data, Anta ranks the first in the Olympic mental association industry, developed nitrogen technology, ice skin technology, hot technology as the representative of the "Olympic technology" mass product matrix, realized the Olympic assets brand value precipitation and transformation; Anta Children, based on children's sports technology such as quick drying and warm, focuses on functional products such as running, basketball and outdoor, steadily ranks first in professional mind and maintains the market leader position of children's sports.
Anta is taking technology originally intended for Olympic champions to the mass market.
The financial statement shows that in the first half of 2022, Anta has further improved its global innovation platform to strengthen product innovation, and carried out in-depth cooperation with Tsinghua University, Donghua University, Beijing Institute of Fashion Technology and other well-known universities and research institutions. It announced that it would invest 1 billion yuan in R&D innovation fund every year, and set up millions of bonus to encourage employees to innovate products.
According to public data, since the establishment of the brand, Anta has applied for more than 2,600 patents, which is the largest number of patents obtained among Chinese sports brands. Up to now, Anta Group has established five global design and development centers in China, the United States, Japan, South Korea and Italy, and has more than 60 scientific research institutions and more than 200 researchers in more than 20 countries and regions.
Digital enabling full value chain multi-brand layout to capture the movement boom
< P > Rapid changes in the market, not only requires continuous product innovation, the operation management ability also put forward innovative requirements.
Financial results showed that Anta Group increased digital investment, established the "store as the core" digital strategy. Starting from the consumer experience, accelerate the layout of private domain construction, member value and accurate crowd operation. In the first half of the year, the group's online business income increased by more than 20%, accounting for 28.9%; Group a number of brands private domain water doubled year-on-year; The total number of members increased by more than 20%, and the contributions of members increased steadily.
The Group continues to promote the intelligent upgrading of logistics and supply chain system. Through the commodity intelligent project, to achieve demand prediction, accurate and rapid replenishment; Through the RFID project, the efficiency of receipt and delivery and stocktaking were improved, and the stocktaking efficiency of terminal stores was increased by about 80%; Through the all-channel goods pass project, to accelerate the integration of online and offline goods. It basically realizes the digitalization of retail system, supply chain and logistics system and the digitalization of management decision.
The first half of 2022 saw a boom in camping. Benefited from the coordinated growth of multiple brands, the third growth curve outdoor sports group to seize the market "outdoor hot" new trend, Desant DESCENTE and KOLON SPORT under the epidemic to maintain strong growth, all other brands revenue increased by 29.9% to 1.828 billion. Disant strengthens the high-end brand image, integrates the global research and development resources to promote product innovation, the overall store efficiency and customer price have achieved significant growth, Disant focuses on three professional sports fields - skiing, golf, triathlon, to create high-end, professional, high quality commodities, open up high-end community, promote flagship retail; Kolon Sports creates a light outdoor lifestyle, focuses on women's products, strengthens the high-end positioning of the brand, drives the rapid growth of the business, builds the mentality of camping and hiking and women's outdoor sports, and promotes the landing of flagship stores in key cities.Consumption + sports + tourism punching card, Anta's first retail store new species
< P > In the south to feel the north of minus 10 degrees cold, through the black technology thermal imaging technology, precise selection of "just" warm down jacket; Foot 3D scanning, combined with a large database to match the most suitable brand of running shoes, try running non-powered treadmill, truly restore the outdoor running experience; Move the ski resort and rock climbing wall to the store, and provide guidance from professional instructors; Building holographic basketball courts and interactive all-media scenes to help improve athletic performance... This is the scene recently presented in Anta Group's first digital smart sports complex, 982 Anta Creative Sports Space.
With digital, intelligent, visualization and other black technology innovation, to optimize consumers' sports and shopping experience, Anta Group to create the most suitable for Chinese consumers in the future sports space, to achieve a family one-stop coverage of all categories of sports equipment. < /p>< /p>Consumers who have visited ANTA creative space are exclaiming this new species of retail stores! Creative Space is a one-stop sports retail complex with multi-brands, audiences of all ages, and products of various categories. It can be found in various sports scenes and products, including running, basketball, tennis, golf, hiking, cross-country, mountaineering, camping, cycling, lightweight sports and so on.
