/ Morning News/August 25, 2022 Guangzhou -- With the arrival of the Start of Autumn Solar Term, the "performance" of summer gradually comes to an end, but the rhythm of expanding the store for each flavor and each customer is not over. They have left the base camp of Chongqing and officially opened up their second main battlefield in Jiangsu Province.
As the local "star" malatang brand in Chongqing, each flavor and each customer has been occupying the top position of the category in the region for many years. With outstanding taste and quality and intimate service, the brand has more and more loyal fans, and the store is open a fire one by one, which can be said to be the wind.
However, although each dish is very popular in Sichuan and Chongqing, but this is largely due to the dividends of regional differences, after all, not every place loves the heavy oil and spicy flavor of the pot. Therefore, whether based on the consideration of brand development or to further expand the consumer audience, each flavor and each customer decided to carry out the research and development of their own dishes innovation, with the inclusion of spicy, sweet, fresh 6 kinds of innovative taste into the market again.
Last year, every flavor and every customer officially opened to the outside world to join, before this, their development strategy is a style of "bide your time, bide your time, bide your time". In fact, if catering brands want to go long term, they should not just think about the present. If they rely on marketing and drainage alone, they can indeed get rapid development, but in fact, if there is no series of comprehensive strength support, the end of decline may happen sooner or later.
So every flavor every customer began to pay attention to the supply chain construction, logistics and distribution and a variety of franchise support measures to improve, after years of strategic adjustment and development of the company, the strength and influence of the brand has been further enhanced, for out of Chongqing, to the country to lay the foundation.
Each taste per customer opened in Jiangsu first store is Changzhou Global Port store, although the whole store is not big, only 106 square meters, but the passenger flow, the number of customers can be a lot, basically every day there are 200-300 single, the attendance rate is as high as 8 rounds, the daily turnover stable over ten thousand. Of course, this store is not an exception. The other two stores opened in Suzhou also achieved high efficiency and high turnover rate, and the turnover also broke through the 10,000 yuan mark.
It is not achieved overnight. From site selection and development, store decoration to product research and development, supply chain support, store operation and so on, the "knowledge" and "line" of each taste and each customer are properly integrated together. Opening a shop becomes simple and easy, and profit becomes a natural thing. < /p>In a word, the foundation is the key to a good brand, but also the main means to win the competition, only the intention to do the product, the differentiation will be amplified, the brand will become popular, the store can reduce costs and increase efficiency, really towards a more positive development.
