/ August 25, 2022 Guangzhou -- Mooncakes, a symbol of reunion, are favored by consumers for their dual properties as gifts and festival food. As the Mid-Autumn Festival approaches, consumers' demand for self-feeding and holiday gifts continues to rise, further stimulating the consumption of mooncake gift boxes. China's mooncake gift box market is expected to reach 18.87 billion yuan in 2022, according to IIMedia Research.
In the booming market, as A A-share listed bakery brand, Yuanzu has shown infinite potential and strong potential energy. In the process of rapid development, Yuanzu constantly cultivates the ability of independent research and development and innovation, and makes continuous breakthroughs in the direction of mooncake gift box appearance design, production process innovation and taste innovation, leading the mooncake gift box industry to develop to a high appearance level and high quality.
Innovation is the engine driving brand development, but also the key to build a strong moat. Since its inception, Yuanzu has integrated "innovation" into the development gene, in order to achieve the spirit of novelty and change, the interpretation of many popular mooncakes, which are consumers' favorite fine products. In this year's Mid-Autumn Festival, Yuanzu has brought innovative and upgraded mooncake gift boxes such as Hualong Moon, Huahaolue, Huali Moon, and Rabbit Play moon, etc., and also launched a heavy line of mooncake ice cream gift boxes such as cold autumn snow moon cake, light of the polar moon, starry sky and Crisp Snow Moon. The two series of products have taken on a new look in taste and appearance design, fully demonstrating Yuanzu's R&D and innovation strength.
First is the snow moon cake gift box, the new snow moon cake cheese and sea salt flavor. Keeping up with the current consumption trend, Yuanzu integrates the popular sea salt ice cream in the past two years into the moon cake, and then endows the gift box with hollow and hot gold trendy design, creating a fashionable gift box favored by the new generation. Flowin custard mooncake in Huahaoyue gift box adopts the flowin process innovated by Yuan Zu, presenting a taste of flowin at room temperature and bursting of pulp. The reunion cake pattern on the mooncake is also full of beautiful meaning.
Yuanzu more than innovation, hard to practice internal skills, so that the brand always walk in the front of the industry. At the same time, as a famous exquisite gift, Yuanzu comprehensively improves the gift service, launched the moon cake paper coupon and electronic coupon, the two kinds of gift coupons support the nationwide 700+ stores across the ground and scan code booking house matching to the house; The e-coupon also supports one-click transfer, making it more convenient and easier for consumers to give gifts.
Have section, polite, have yuan zu! As the spokesperson of rites, Yuanzu is both internal and external, with R&D and innovation to gain market opportunities, to impress consumers with quality services, strength to lead the Mid-Autumn moon cake market.
< /p>Moon cakes are the symbol of the Mid-Autumn Festival, which means reunion and happiness. As the Mid-Autumn Festival approaches, mooncake sales are on the rise. Yuanzu high-quality mooncake gift box sales are increasing, becoming the best choice for gifts to relatives and friends, and self-tasting food.
