/ August 25, 2022 Guangzhou -- The Internet era has brought about many new things. For example, in the aspect of enterprise development, traditional enterprises must carry out digital upgrading, take innovative digital ecosystem as an important entry point, accurately meet the demand of consumption upgrading, empower channels to improve efficiency -- this has also become a problem that dairy enterprises must face. Counting the digital reform of many domestic and foreign dairy enterprises, Bright Dairy has always been in the forefront.
From focusing on supply chain digitalization in the early stage, with production as the center and emphasis on improving product advantages, to digitalization penetrating into all links of the upstream and downstream of the industry, with consumers as the center, focusing on experience upgrading and efficiency improvement. In the process of transformation, strengthening the cooperation between IT enterprises and traditional dairy enterprises, helping them to carry out the transformation of "digital dairy enterprises", creating more successful brands, and better serving the consumer market are the inevitable choices for IT enterprises and dairy enterprises to join hands. Facing the tide of digital transformation, Bright Dairy actively embraces new retail and is committed to pioneering digital transformation to lead "fresh" one step.
The digitalization of the whole industrial chain of Bright Dairy starts from the source of digital pasture, from production and processing, warehousing and logistics to channel marketing. The whole process focuses on the digitalization transformation and upgrading of the whole industrial chain and links with each other to support the high-quality development of China's dairy industry with digital power.
Every drop of milk from Bright Dairy has been focused on research in Bright Dairy Research Institute before production. Because the 75,000 cows in Bright Dairy Farm are under accurate digital management, they enjoy a healthy and comfortable living environment from urine, enjoy massages, body brushing and sunshine every day, and eat high-quality feed ratio! The milk produced will be directly delivered to Bright Dairy's East China Central factory through Lingxian Logistics. After a series of process sterilization and testing, the milk will be delivered after reaching the final qualification test. After leaving the factory, the milk is safely delivered to the major retail stores by Guangming Heart milk delivery staff, so that every consumer can enjoy fresh and healthy milk.
In addition, on January 1, 2022, the headquarters of Bright Dairy launched the exclusive version of "Digital bright" to accelerate digital transformation and upgrading. Based on this, during the epidemic period, Bright Dairy counted employees' daily commuting and health conditions through health punch cards. Even if they have to work from home due to epidemic control, they can also hold morning meetings and special topics through the system via video calls. This allows the management team to coordinate and arrange the work efficiently in the way of digital management, and the staff can connect seamlessly at the same time.
At present, consumers are no longer satisfied with only relying on the publicity information provided by the business to confirm the quality of milk, more people want to make their own decision through clear information about the whole process of dairy production to sales. To achieve this, we need to innovate the entire dairy industry chain, constantly move towards digitalization, intelligence and transparency, so as to enhance the trust of customers and optimize the ecological structure of the entire industry. And this, bright Dairy has done.
