/ August 25, 2022 Guangzhou -- In Jinzhong in August, autumn has come and the heat wave is still there. As hot as the weather is, DU's Tomato Town is booming with quality.
DU's Tomato Town is located in Jinzhong National Agricultural High-tech Zone, Shanxi Province, with a total planning area of about 3.35 square kilometers. It is close to Taijiao Line and G55 Taichang Expressway, and S102 passes by. The transportation is very convenient.
In November 2016, Shanxi Provincial Party Committee and government made a strategic decision: to build "Shanxi Agricultural Valley" in Taigu. In November 2019, The State Council approved the construction of Shanxi Jinzhong National Agricultural High-tech Zone, making the construction of agricultural valley a national strategy. At the end of 2021, the 12th Provincial Party Congress clearly proposed to "build Jinzhong National Agricultural High Zone at a high level and strengthen the construction of special agricultural industry innovation team and platform". Taking advantage of the policy, DU's Tomato town takes the lead in scientific and technological innovation and rural reform. With the development goal of building "China's main tomato producing area", it focuses on tomato production with "high technology, high standards, high quality and high yield", forming an integrated industry chain of seedling, planting, sorting, storage, processing, sales and transportation. Based in Jinzhong, radiation Shanxi, facing the whole country, it has become a banner of modern agricultural development in Shanxi. < b>In April 2017, DU's Tomato Technology Co., Ltd. reached a cooperation with Getou Village, Fancun Town, Jinzhong City. More than 600 mu of farmers' land was transferred and 150,000 square meters of the whole environment intelligent control glass greenhouse was built. Selected European tomato varieties, through Spain's top intelligent greenhouse technology, Netafim pressure compensation drip arrow system, NUTRITEC water and fertilizer system and other advanced technologies, break through the traditional seasonal restrictions of agriculture, one planting, the whole year harvest, safety and health zero pollution, per mu output value of more than 400,000 yuan.
The high quality of products is the priority among priorities in the development of high quality agriculture. DU's Tomato adopts the mode of "company + cooperative + farmer", providing farmers with seedlings, equipment and standardized technology. In the early stage, the digital production training is carried out hand by hand, and the professional technicians are resident in the cooperative to provide nanny assistance in the integration of water and fertilizer and plant protection. In the later stage, the unified purchase guarantees the income of farmers, which completely solves the worries of farmers. This new agricultural model takes modern agricultural production demonstration as a means to break the problem of rural revitalization, becoming an effective booster for increasing agricultural efficiency, farmers' income and rural beauty. At present, three cooperatives have been built, namely Hao Village, Xiguhe Village and Beiliumen Village, covering an area of 1638.85 mu.Walking into the greenhouse of Li Xiaoyun, a farmer in Hao Cun Cooperative, rows of tomato plants are lush and growing happily, dotted with agate-like tomatoes and full of vitality. Under the support of intelligent science and technology, through soilless cultivation, water and fertilizer integration and other advanced technologies, precise control of temperature, humidity, water and fertilizer, light, carbon dioxide concentration, etc., the tomato fruit uniform, bright color, delicate and smooth, pulp everywhere, the average score of various indicators is much higher than ordinary varieties, perfect return of tomato rich flavor.
"For example, if the purchase price is set at 5 yuan when the agreement is signed, the cooperative will still charge 5 yuan even if the market price drops to 1 yuan. With that reassurance, what do we have to worry about? My annual income used to be around 20,000 to 30,000 yuan, but now it's around 80,000 yuan, an increase of 300%!" Li Xiaoyun's simple face is filled with a happy smile.
"The original own farming, annual output is only 10 thousand jin, now with the guidance of professional and technical personnel, the output can reach 25 thousand jin!" Talking about these changes, Qiao Yaowen, a farmer in Xiquhe Village Cooperative, smiles from ear to ear.
The economy of countless surrounding villages is also driven by Tomato Town. More than 100 villagers are employed in Tomato town, mainly engaged in leaf beating, pan head, harvesting, vine falling, packaging and other work, with a daily wage ranging from 100 to 200 yuan. Hao Lasheng, a villager from Tzeitou Village, and his family all work in Tomato Town. The job is "not hard and close to home", and they are very satisfied. "I'm mainly responsible for cleaning, my wife is in the production area, and my son is in the supply chain area for shipping. In the past, we lived by farming, selling vegetables, buying seedlings, buying fertilizer... Get up early and get up late, watch the day to eat, income is not high. Now the working environment is so good and we are not tired. Our annual income can reach nearly 100,000 yuan!"Tighten the "cow's nose" of the industry and raise the "money bag" of farmers. What Tomato town brings to the local villagers is a solid sense of happiness.
Integrated development of one, two and three industries, all-round support for rural revitalization
This year the central "No. 1 document" clearly requirements, continue to promote the integrated development of the rural primary, secondary and tertiary industries, encourage all regions to expand the multiple functions of agriculture, explore the multiple values of rural areas, focus on the development of agricultural products processing, rural leisure tourism and other industries.
Tomato town takes rural revitalization as its responsibility and builds DU's famous tomato brand. It aims to build a service platform of the whole industrial chain of modern agriculture on the basis of tomato planting, invest human and material resources in product research and development and seedling breeding, further expand the market, develop economy and improve farmers' living standards on the basis of improving its own brand. It is by virtue of Tomato Town that Lattice Tou Village has become one of the demonstration villages in the comprehensive promotion of rural revitalization construction in Taigu District.At present, DU's Tomato has fully covered the markets of North China, East China, Northeast China, Southwest China and Northwest China. Relying on traditional e-commerce such as Tmall and Jingdong, and new retail channels such as community group buying and live streaming, Du's Tomato makes efforts both online and offline, and combines the B end and C end with each other to achieve full integration of all marketing channels. In recent years, it has actively adapted to the needs of consumption upgrading by developing derivative products such as tomato juice, tomato hot pot base and tomato mask. In the future, it will also develop new products such as tomato sparkling water and tomato milk, so as to better adapt to the consumption choices of Generation Z and enhance its market competitiveness.
When the wind is good, we are ready to sail. DU's Tomato is making steady progress. While expanding and strengthening "Tomato Article", it also plans a multi-format system and builds Anpo Winery, which selects Ningxia Cabernet Sauvignon grapes, the "king of the world red grapes", to make red wine, integrating experience, catering and reception. In addition, Tomato Museum, hot spring health center, education and research base, characteristic homestayers and other projects will be built to create a high-quality tourism destination of leisure agriculture, with the planned annual reception of 2 million tourists and annual income of 300 million yuan, to achieve a win-win situation between the company and farmers.
Combing carefully, the planning blueprint of tomato town can be clearly seen -- the integration of the first, second and third industries, the use of modern agricultural high-tech, to create a production and life ecological synchronization, the integration of production, education and research development of the "panoramic industry chain". Specifically, the primary industry is based on tomato cultivation to develop modern agriculture; The secondary industry will transform tomato into rich products and develop the processing and manufacturing industry; The tertiary industry builds tourism by centering on ecology, industry, culture and leisure. The "three industries" are interconnected to achieve the organic unity of economic and social benefits and help rural revitalization.
< /p>< /p>In the future, the core area of the eggplant industry, high-tech research and development area, health and leisure resort...... DU's Tomato Town will become a new type of characteristic town with a capacity of 30,000 people and the integration of primary, secondary and tertiary industries. This is not only a battle to upgrade agricultural development, but also a long-term battle for people's well-being. It not only meets the requirements of high-quality development of modern agriculture, but also meets the people's expectations for a better life. To build a nest and attract the phoenix, break through the encirkmentenergy, create a "new highland" of modern agriculture, activate the "new driving force" of rural revitalization, and make Shanxi a new name card of China's modern agriculture development. That day is not far away.
